Oreo Social Media Strategy & Marketing 

Quick Links:

• Oreo Dunk in the Dark Case Study
• First Guinness World Record for Social Media

The Work: 

Leo Morejon led Oreo social media marketing (community strategy) internationally for three years while at 360i (Award-winning Digital Marketing Agency) – focusing on community management, reporting, copywriting, strategy, and more.

Leo Morejon and team pioneered real-time marketing, achieved unprecedented growth via innovative campaigns, and development new social media management tools later used by Coca-Cola, The Estee Lauder Companies, and other big brands.

Results: 

• Numerous Awards  (Cannes Lion, CLIO, etc.)
• Social Media Guinness World Record
• Facebook Awards; Oreo Super Bowl Blackout Tweet
• Retention, Growth in Business
• Management of 30+ Markets Globally
• 100+ New SaaS Social Media Management Tools Developed

Video Materials:

Oreo Daily Twist Real Time Strategy & Marketing:

Oreo Global Community Social Media:

Leo Morejon’s Oreo Super Bowl Tweet Interview:

Articles:

• Social Media Experts – Leo Morejon
• How to Execute Real-Time Brand Social Media Like Oreo Cookies
• Interview with Oreo Superbowl Tweet legend, Leo Morejon & His Literal Reaction to CatapultX