Stride Gum Social Media Marketing

The Work: Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand).

Along with writing all the social media content and maintaining social channels (including MySpace and Flickr; this was 2007), Leo developed innovative and engaging strategies that crossed traditional (TV, print, etc.) and new media (social, gaming, and others) to increase brand awareness and sales.

Results: 

• 46% Increase in Sales
• 7.3% Increase in Market Share
• 85% Brand Recognition

Stride Gum Social Media Case Study: 

Stride Social Media Game Case Study: 

Stride Gum Social Media Marketing

The Work: Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand).

Along with writing all the social media content and maintaining social channels (including MySpace and Flickr; this was 2007), Leo developed innovative and engaging strategies that crossed traditional (TV, print, etc.) and new media (social, gaming, and others) to increase brand awareness and sales.

Results: 

• 46% Increase in Sales
• 7.3% Increase in Market Share
• 85% Brand Recognition

Stride Gum Social Media Case Study: 

Stride Social Media Game Case Study: