Stride Gum Social Media Marketing
The Work: Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand).
Along with writing all the social media content and maintaining social channels (including MySpace and Flickr; this was 2007), Leo developed innovative and engaging strategies that crossed traditional (TV, print, etc.) and new media (social, gaming, and others) to increase brand awareness and sales.
- 46% Increase in Sales
- 7.3% Increase in Market Share
- 85% Brand Recognition
Stride Gum Social Media Case Study:
Stride Social Media Game Case Study: