Background: Leo Morejon extended his expertise to academia. He taught at Iowa State University and West Virginia University, focusing on SaaS MarTech and Social Media Strategy.

Teaching Roles:

  • Iowa State University: Leo taught SaaS MarTech, covering tools and technologies essential for modern marketing. The curriculum included CRM systems and analytics platforms.
  • West Virginia University: At WVU, Leo led courses in Social Media Strategy, focusing on creating, implementing, and analyzing social media campaigns with real-world applications.

Educational Approach: Leo’s teaching was based on his industry experience, providing practical insights alongside academic theories. He emphasized hands-on learning and real-world applications, preparing students for careers in digital marketing and MarTech.

Impact and Outcomes:

  • Student Engagement: Leo’s use of real-world examples and dynamic teaching style enhanced student engagement and understanding.
  • Industry Preparedness: Students gained practical skills and knowledge, making them valuable to employers.
  • Innovative Projects: Leo encouraged projects like developing marketing strategies for local businesses, giving students practical experience.

Conclusion: Leo Morejon’s role as an educator helped shape the future of digital marketing professionals. His practical approach and industry insights equipped students with the skills needed to excel in digital marketing and MarTech.

Leave a Reply