Marketing. AI. Strategy.
A sourced database of 318 real examples of companies and agencies using AI, across marketing, advertising, customer service, operations, and internal enablement. Each entry names the tool, the result, and the source.
The database
Search, filter by category, save the ones you want to come back to, or share a single entry. Every card links to its primary source.
A few brands run more than one documented initiative, so the example count runs ahead of the brand count.
The most public-facing AI work, and the bucket most people picture when they hear "AI in marketing." Most of these are about scaling creative production or letting platform algorithms do the bid allocation. Heinz, Coca-Cola, JPMorgan, and Cadbury are all here.
Food & Beverage
Recreated its 1990s "Holidays Are Coming" commercial with generative AI. Head of generative AI Pratik Thakar says the film scored an average success rate on acceptability, understanding, and entertainment value, but passed Coca-Cola's own and competitors' Christmas ad benchmarks. The Create Real Magic platform also turned its 1931 Santa into a character people could converse with.
Social Media & Platforms
Advantage+ shopping campaigns automate targeting, creative, placements, and budget in real time from the advertiser's inputs. Meta reports the setup helps increase return on ad spend by 32%.
Advertising Technology
Performance Max allocates budget across Search, YouTube, Display, Gmail, and Maps from a single campaign, using Google AI for bidding, budget optimization, audiences, creative, and attribution against the conversion goals the advertiser sets.
Food & Beverage
Agency Rethink gave DALL-E 2 the instruction to depict a ketchup bottle, and the outputs all looked like Heinz. Rethink calls it the first AI-generated ad campaign, built from initial pitch to release in under a month, and it swept The Drum Awards Festival 2023.
Food & Beverage
Machine learning turned a single Shah Rukh Khan film into ads that doubled as spots for thousands of local businesses hit by the pandemic. Built by Ogilvy Mumbai and Wavemaker Mumbai, the campaign won a Cannes Lions Titanium and an LIA Grand.
Banking & Financial Services
Signed a five-year deal with Persado after a pilot in which Chase saw click-through lift on Persado-written ad copy as high as 450%, against others in the 50 to 200% range.
Automotive
Albert AI ran digital media buying for the New York dealership, starting with a "48 bikes in 48 hours" push to clear seasonal overstock that nearly doubled the previous sales record. After six months the dealership credited 40% of its motorcycle sales to Albert.
Advertising & Marketing Services
Production Studio gives clients direct access to WPP's generative content engine through the WPP Open operating system, built on NVIDIA's Omniverse platform and the OpenUSD standard for 3D workflows. WPP pitches it as exponentially more content per campaign.
Advertising & Marketing Services
CoreAI is a groupwide system meant to put AI capability into every part of the business, backed by a 300 million euro commitment over three years with 100 million allocated to 2024, split evenly between people and technology. Publicis announced it off the back of 6.3% organic growth in 2023.
Consumer Goods
Beauty AI Studio runs the full content lifecycle, from ideation through personalisation across priority markets, for Unilever's Beauty & Wellbeing power brands including Dove, Vaseline, POND'S SKIN INSTITUTE, and CLEAR.
Food & Beverage
Ada is PepsiCo's internal AI platform, described by one executive as "like our Google." On creative development the team uses it to test work from early-stage ideas through to finished executions, building on the best ideas until they land on a strong one.
Social Media & Platforms
Accelerate reads an advertiser's website, LinkedIn page, and prior ad accounts, then builds the creative and targets the audience, with Microsoft Designer available for refinement. LinkedIn reports it drives 52% lower cost per action than classic campaigns and cuts campaign creation from 15 hours to 5 minutes.
Food & Beverage
Named WPP its global agency partner for shopper marketing and commerce across the beer portfolio, with WPP Open, the group's AI-powered operating system, supporting the work. It covers in-bar, retail, and e-commerce activity plus shopping integrations around sponsorships including Formula 1 and the UEFA Champions League.
Consumer Goods
Leaning on what CEO Shailesh Jejurikar calls an "enormous wealth of consumer data" plus AI to handle a fragmented media reality where "retailers are becoming media platforms and media platforms are becoming retailers." P&G mines product and shopper research, social posts, and brand fan sites to inform product innovation and campaigns.
Automotive
'Driven by Intuition' was the world's first advert scripted entirely by AI and shot by an Oscar-winning director. IBM Watson was developed against past award-winning luxury adverts plus data on human emotional responses, and Kevin Macdonald directed the result. It launched the new ES executive sedan in Europe in November 2018.
Apparel & Fashion
Uses AI in media planning and buying rather than creative production, with CMO Craig Brommers saying the brand avoids AI-generated creative over concerns about generic output. About 40% of the retailer's media business is already supported by AI. The brand produces roughly 500 pieces of content per week.
Media & Publishing
Sells advertising through D/Cipher, an intent targeting tool that matches ads to content signals rather than cookies. The publisher reported D/Cipher deals accounted for half of its direct-sold digital revenue and ran 50% larger on average than deals without it. It has since extended the tool to third-party inventory as D/Cipher+.
Social Media & Platforms
Upgraded the adtech foundation model behind its Weixin and Tencent Video ad products and launched an automated campaign tool called AIM+. Marketing Services revenue reached RMB 145.0 billion in 2025, up 19% year on year. The company attributes the pricing gains to AI-powered ad targeting and to advertisers using AI to produce more ad variants, noting ad loads stayed below peer levels.
Apparel & Fashion
Ran non-branded Performance Max campaigns in Canada and paired them with a measurement setup combining marketing mix modeling, incrementality experiments, and attribution. The work boosted return on ad spend by 8% and cut customer acquisition costs on those campaigns. The strategy won top honors at the Google Search Honours Awards in Canada and was later exported to other markets.
Advertising & Marketing Services
Built Converged, a cookieless planning and activation system that uses an AI propensity model to score audience cohorts on media behavior, demographics, and psychographics, feeding past campaign results back in as benchmarks. The UK operation ran over 850 campaigns for 41 clients since the February 2024 launch, with average cost-per-click down 47%, cost-per-lead down 44%, and CPM down 9%.
Fintech & Payments
Hired creator PJ Accetturo to produce a national commercial entirely with Google's Veo 3, which aired in the YouTube TV stream of Game 3 of the 2025 NBA Finals. The spot cost about 2,000 dollars and took two days, against a comparable traditional production Kalshi put at seven figures and several months. Accetturo ran 300 to 400 generations to get 15 usable clips.
Restaurants
Ran the Million Dollar Whopper Contest starting February 5, 2024, letting customers pick up to eight ingredients while generative AI built by Media.Monks rendered a shareable image of the burger plus a custom jingle. Three winning burgers were slated to be sold in restaurants and the creator won $1 million; CMO Pat O'Toole tied the contest to the 1974 'Have it your way' positioning.
Apparel & Fashion
Released what it called the fashion industry's first entirely AI-generated ad campaign in July 2024 for its Mango Teen Sunset Dream collection. Real photos of each garment were used to train a generative model that placed the clothes on synthetic models against Moroccan backdrops, and Mango's internal photo studio then retouched the images; the company says it runs more than fifteen AI applications across its value chain.
Apparel & Fashion
Placed a two-page ad featuring an AI-generated model in Vogue's August 2025 print issue. Guess co-founder Paul Marciano commissioned the creative house Seraphinne Vallora through an Instagram message, and the finished ad carried the label 'Produced by Seraphinne Vallora on AI'. Readers announced subscription cancellations within hours of the issue's release, and working models criticized the move.
Telecommunications
Launched Daisy, an AI grandmother that answers scam calls and wastes fraudsters' time with rambling stories, on November 14, 2024. The system chains speech-to-text, a scam-trained language model, and text-to-speech, and O2 seeded her number onto scammers' target lists; Daisy has held more than 1,000 conversations with scammers, the longest lasting about 40 minutes.
Apparel & Fashion
Released an Anthony Joshua spot in March 2024 that director Wes Walker billed as the first AI-powered sports commercial, combining AI video and photo tools, a 3D model of Joshua built with no athlete access, 3D CGI, an AI voiceover, and 35mm film, finished in three weeks flat. Filmmaker Gustav Johansson pointed out the ad reused footage from his own Joshua commercial shot two years earlier by cinematographer Andre Chemetoff, and credits were added only after industry backlash.
Consumer Goods
Its Adoptable campaign uses a machine learning model to turn basic photos of real shelter dogs into studio-quality ad imagery, matching each dog's body shape, color, and unique markings, and removing the dog from ad rotation once it is adopted. Created by Colenso BBDO and Nexus Studios for the Mars-owned brand, it won the Outdoor Grand Prix at Cannes Lions 2024 and uses geographic data such as proximity to parks to place each dog's ad near likely adopters.
Food & Beverage
Its Lap of Legends TV special staged what it billed as the first real-versus-virtual Formula 1 race, putting F1 driver Logan Sargeant against AI avatars of Mario Andretti, Alain Prost, Nigel Mansell, Damon Hill, Jacques Villeneuve, and Jenson Button, built with machine learning on telemetry and 45 years of historical racing data and shown to Sargeant through an AR display in his racing helmet at Silverstone. The FCB New York program aired in spring 2024 on AMC and BBC America and won Best AR/VR Experience at The Drum Awards for Digital Experience.
Banking & Financial Services
Reported about $10 million in annualized marketing savings in Q1 2024 from generative AI, 37% of its total marketing cost reductions, including $6 million from image production with Midjourney, DALL-E, and Firefly and $4 million from cutting external translation, production, CRM, and social agencies. Its internal Copy Assistant tool handles 80% of copywriting, image development cycles fell from six weeks to seven days, and spending on marketing suppliers dropped 25%. This is a separate initiative from its OpenAI customer service assistant.
Healthcare & Pharmaceuticals
Built Charlie, a generative AI platform named after co-founder Charles Pfizer, to draft, edit, fact-check, and support legal review of pharma marketing content, with a red, yellow, green labeling system flagging material that needs closer medical review. Developed with Publicis Groupe on its Marcel platform, Charlie is used by hundreds of people on Pfizer's central marketing team and by agency partners including Publicis and IPG, with outputs validated against previously approved Pfizer content.
Advertising & Marketing Services
Completed its acquisition of Interpublic Group on November 26, 2025, forming one of the world's largest and most integrated marketing, media, and intelligence companies, organized around its Omni intelligence platform. The post-merger strategy pairs creative talent with generative AI for content production, adds Enterprise Experience AI through hyperscaler partnerships, and claims 2.6 billion verified global identities; chairman and CEO John Wren called the moment a catalyst for intelligent growth.
Consumer Electronics
Its Styled With Moto campaign, launched at a Paris event on June 26, 2024, is an entirely AI-generated 30-second fashion film showing more than a dozen outfits inspired by its batwing logo and the six colors of the Razr line, with an AI-made soundtrack reworking the Hello Moto jingle. French agency Heaven spent four months working across nine AI tools including Adobe Firefly, Midjourney, Luma, and Udio, and the launch exhibited 150 AI portraits of guests plus a physical dress made with textile studio Scotomalab.
Consumer Goods
Its Hill's Pet Nutrition division piloted Google's Veo model to produce consumer-ready video ads 4 to 6 times faster than traditional timelines, at lower per-concept cost and with equivalent or improved consideration lift versus standard creative. Chief digital and insights officer Brigitte King framed the pilot around volume, variety, and velocity of content, working with Hill's marketers, BCG consultants, and Google technologists.
The agencies themselves, not their clients. Publicis says a third of its creative revenue now comes from its AI production platform, WPP launched a self-serve tier that skips the agency team entirely, and Jellyfish has agents doing junior media-buyer work. If you hire an agency in 2026, this is what's under the hood.
Advertising & Marketing Services
Launched WPP Open Pro on October 24, 2025, a self-serve edition of its WPP Open AI platform that covers campaign planning, content creation at scale, and campaign publishing, letting brands run campaigns without a full-service agency team. It targets smaller businesses, startups, and performance-focused marketers, with publishing handled directly by the brand or handed off to WPP's Open Media Studio. CEO Cindy Rose framed the launch as transforming how marketing is delivered and expanding WPP's total addressable market.
Advertising & Marketing Services
Consolidated its production operations, including global production company Hogarth and production teams from VML and Ogilvy, into a single unit called WPP Production that launches February 23, 2026 with more than 10,000 employees in over 40 locations. Richard Glasson, previously global CEO of Hogarth, leads the unit, which runs on the WPP Open platform and combines generative AI with virtual and hybrid production, building on WPP's content capture and virtual production studio in London. WPP says it does not anticipate layoffs from the reorganization and that cost reduction was not the motivation.
Advertising & Marketing Services
Runs CoreAI, a data platform launched in 2023 that ties together insights across the group, following Marcel, its 2018 internal collaboration assistant, and roughly 12 billion euros of total AI and technology investment. Digiday reported in October 2025 that a third of Publicis' creative revenue now comes from its fully AI-enabled production platform, and that its organic growth gap over its three main holding company peers was 430 basis points in 2024 and is expected to exceed 600 basis points in 2025. Coca-Cola North America moved its media business to Publicis without a pitch.
Advertising & Marketing Services
Debuted Leona on October 2, 2025, an end-to-end agentic AI content engine that taps the group's connected identity data set to generate and adapt creative. At the same time it named Deepti Velury, previously chief technology and transformation officer at Epsilon, to the newly created role of global CEO of production, overseeing its production studios, hubs, and AI platforms including the PXP production network.
Advertising & Marketing Services
Executed live media buys for several clients through an agent-to-agent framework built on the Ad Context Protocol, with software purchasing ad inventory directly from publishers instead of routing through DSPs and SSPs. Head of AI Paolo Yuvienco says the buys shorten the media supply chain, and CEO John Wren calls direct publisher relationships an objective the company is investing in. No performance figures for the agentic buys have been disclosed.
Advertising & Marketing Services
Scaled the next generation of Omni, its AI-enabled sales and marketing platform, across the whole organization in Q1 2026 as part of its post-Interpublic-merger integration, putting agentic AI tools in the hands of all employees. Chairman and CEO John Wren said Omni integrates Acxiom's Real Identity data and partnerships with Adobe and Amazon, and named Clorox, Dyson, Delta, Exxon, Kroger, Merck and Unilever as clients of the integrated model. The company targets 900 million dollars in merger cost synergies in 2026 and 1.5 billion dollars by mid-2028; those are integration targets, not measured AI results.
Advertising & Marketing Services
Launched Generative Audiences in February 2026 with the UK as its first market, combining people-based data with AI-derived signals to create statistical simulations of audience groups such as UK homeowners or early tech adopters while reducing reliance on personal data. Dentsu reports early UK trials delivered up to 60% growth in meaningful reach and 33% greater precision when contextual relevance was added; the figures come from Dentsu's own trials rather than independent measurement.
Advertising & Marketing Services
Announced dentsu.Connect 4.0 on July 15, 2026, an agentic AI operating system that deploys autonomous agents across media planning, strategy, and audience-building workflows and integrates with clients' existing martech stacks rather than replacing them. The platform runs on custom small language models plus frontier models including Google's Gemini and Meta's Llama. Chief data and technology officer Shirli Zelcer says it encodes craft and people intelligence from Dentsu experts; a Boston Consulting Group survey found 96% of global CMOs say AI drives marketing transformation but only 32% deploy agents across workflows, and no performance results for the platform itself are reported yet.
Advertising & Marketing Services
At CES 2026, Yannick Bollore presented generative AI as operating infrastructure inside Havas's Converged.AI platform, citing cost reductions of 15% to 50% on some client work after roughly 600 million euros invested in AI-related development and partnerships. Havas showed a single still image turned into a short video asset within minutes, and Bollore acknowledged that hallucinations, data security, and client confidentiality remain unresolved risks.
Advertising & Marketing Services
Announced AVA at CES 2026, a portal giving Havas teams and clients secure access to OpenAI's GPT-5, Anthropic's Claude Opus 4.5, and Google's Gemini 3, with rollout starting in spring 2026 and mandatory AI literacy training and certification across the workforce. AVA sits within the Converged strategy, which combines about 600 million euros spent on AI over the past decade with a further 400 million euros committed through 2027. Chairman and CEO Yannick Bollore said technology should amplify human creativity, not substitute for it.
Advertising & Marketing Services
Helped Mondelez scale a generative AI content production platform with estimated cost reductions of 30 to 50%, with the work covering team retraining, workflow restructuring, and decision system redesign in addition to the automation itself. Digiday reports Accenture Song generated about 20 billion dollars in fiscal 2025 revenue, up 8%, with CEO Ndidi Oteh positioning the unit's AI work across customer service, commerce, sales, and design rather than ads alone.
Advertising & Marketing Services
Launched the Accenture Marketing Investment Navigator on June 19, 2026, a measurement platform built with Amazon Ads that unifies marketing mix modeling, attribution, sales lift, and brand lift, running on Amazon Bedrock, Bedrock AgentCore, Amazon Nova, and AWS Clean Rooms with access to Amazon Ads' authenticated graph covering over 90% of US households. Agentic AI automates data ingestion and reconciliation while a conversational interface answers marketers' budget questions. Accenture says initial deployments improved business outcomes by 17% and above at twice the speed of conventional approaches, a self-reported figure with no named clients.
Advertising & Marketing Services
Its Jellyfish agency deployed AI agents that carry out media buying tasks across Google, Meta, and Amazon, mimicking a junior media buyer's decisions on campaign setup, reporting dashboards, and daily budget adjustments. Jellyfish says the agents cut campaign launch times by 65%, and partner Jeff Matisoff says reporting dashboards that once took up to 40 days can now be set up the same day.
Advertising & Marketing Services
Jellyfish's Share of Model product measures how often AI models mention a brand versus its competitors, analyzing themes, sentiment, and cultural context, then converts those insights into targeting signals for Google Performance Max campaigns. According to Jellyfish, a 90-day campaign for the Project Management Institute that ended in early January 2026 delivered a 20% lift in sales volume, a 45% increase in conversions, and a 156% improvement in return on ad spend.
Advertising & Marketing Services
Runs client work through Monks.Flow, an AI tool suite that shifts between AI models based on their suitability for a task, factoring in token efficiency, and can restrict some staff to set menus of AI agents to keep usage predictable. Co-founder Wesley ter Haar told Digiday that token usage is exploding, that subscriptions are on track to reach 25% of revenue by year-end, and that almost all new business is subscription or outcome based rather than hourly. S4 Capital chair Martin Sorrell said the group had probably been ill-disciplined on token spending, though first-half operating profit still doubled year over year to 35.2 million pounds at a 12.3% margin.
Advertising & Marketing Services
Built a six week campaign for sleep tech brand Hatch's Restore 2 using Monks.Flow and Google Gemini, having Gemini role-play three customer personas and then generating persona-specific ad variants, videos, soundscapes, and text for Google Performance Max. Monks reports an 80% higher click-through rate, a 46% higher site engagement rate, a 31% better cost per purchase, 50% fewer design and production hours, and a 97% cost reduction versus its legacy production approach. Hatch CMO Eric Pallotta said Monks.Flow is helping the brand's creatives focus more on being creative.
Advertising & Marketing Services
Stagwell's software arm The Marketing Cloud expanded its Agent Cloud platform in April 2026 with a 10-agent marketing toolkit sold to small and medium-sized businesses and in-house teams, pitched as a way for lean teams to run campaigns without adding staff. Adweek reports The Marketing Cloud exceeded 105 million dollars in revenue in the final quarter of 2025 and grew 41%, and CEO Mark Penn calls it among Stagwell's fastest-growing segments.
Advertising & Marketing Services
Building Stagwell Curate, an in-house AI media curation marketplace that uses AI agents built in Anthropic's Claude and data from The Trade Desk's OpenSincera to run domain health checks on ad inventory quality across CTV, online video, display, and audio. Matt Adams, global CEO of Stagwell Media Platform, says the aim is bespoke client controls over supply, with lower tech fees and more transparency than third-party curation marketplaces. Digiday's July 2026 report cites no performance metrics for the platform.
Advertising & Marketing Services
Ogilvy North America runs Spark & Sustain, an AI adoption framework led by head of innovation Kaare Wesnaes and people experience and learning lead Erika Sheridan, built on continuous training that keeps AI in everyday workflows. Adweek's AI Power 50 reports the framework has reached more than 2,000 employees and helped the agency achieve 78% adoption of WPP Open, WPP's AI-powered platform, within Ogilvy North America. The figures come from Adweek's award list profile, not an audited disclosure.
Advertising & Marketing Services
Ogilvy ANZ launched Generative Impact in September 2025, a service pairing Ogilvy PR's earned media work with Ogilvy One's digital experience optimization, with Semrush as AI optimization partner, to get brand content read, ranked, and recommended by large language models. The announcement cites a 2025 Ahrefs study that found 26% of 75,000 brands had no mentions in leading LLM query results despite strong traditional search performance. Ogilvy ANZ is piloting the service with key clients and no performance results have been reported yet.
The category everyone is selling and almost nobody is measuring. Most of these agents do narrow, bounded jobs: take a food order, rebook a flight, buy media. Papa Johns, Air India, Tesco, and Bayer are here. Read for what the agent actually does, not what the announcement calls it.
Apparel & Fashion
Built Gemma, an AI concierge powered by Salesforce Agentforce Service, which handles 60% of support reasons and guides shoppers through personalized recommendations. In a Salesforce demo, Gemma recommended products based on past purchases, surfaced pricing and product details inside the chat, and switched from chat to voice when the customer wanted to book an in-store appointment. Pandora operates in more than 100 countries and sells over 100 million pieces a year, and the account comes from a Salesforce keynote rather than from Pandora directly.
Apparel & Fashion
Announced Ask Ralph on September 9, 2025, a generative AI styling agent inside the Ralph Lauren mobile app built with Microsoft on Azure OpenAI. Shoppers ask open-ended questions such as how to style a navy blazer and the agent returns in-stock Polo Ralph Lauren looks with styling advice, refined through follow-up questions. Ralph Lauren has not published performance metrics for the tool.
Retail
Announced a Target app inside ChatGPT on November 19, 2025, letting shoppers build multi-item baskets including fresh food through conversation and choose drive up, pickup or shipping. Chief information and product officer Prat Vemana said Target was one of the first retailers bringing shopping into the channel. The launch followed a quarter in which Target reported a 1.9% merchandise sales decline and a 3.8% store comparable sales decline.
Restaurants
Became the first partner for Google Cloud's Food Ordering agent, announced January 11, 2026, deploying a voice and text ordering agent across its app, website, phone lines, kiosks and in-car systems. The agent handles multi-person group orders in natural language, recognizes Papa Rewards members for one-step reordering, and runs an Intelligent Deal Wizard that applies the best available offer. Chief digital officer Kevin Vasconi is leading the rollout, targeted systemwide by the end of 2026, and no pilot metrics were disclosed.
Grocery & Delivery
Is rebuilding its digital assistant Olive as an agentic shopping agent on Google Cloud's Gemini Enterprise for Customer Experience, announced at NRF 2026 in January 2026. Olive accepts image, video and voice input, plans meals around a shopper's preferences, surfaces specials, and with customer consent adds items to the basket and completes checkout, and it also resolves fulfillment errors with real-time refunds. Woolworths is the first Australian retailer on the platform, alongside global pilot participants Kroger, Lowe's and Papa Johns, and no performance metrics have been published.
Grocery & Delivery
Is testing an agentic AI assistant inside the Clubcard app that plans meals around a customer's preferences and dietary needs, advises on using up leftovers to cut food waste, and is reported to build shopping baskets automatically from purchase history. The work runs through a Tesco and Adobe Innovation Lab announced in April 2026 using Adobe's Firefly Foundry platform, with a separate Mistral partnership covering internal content, document drafting and data analysis. As of August 2026 the assistant was still being tested by staff before any customer release, with no rollout date or results disclosed.
E-commerce & Marketplaces
Integrated its Qwen assistant with Taobao on May 15, 2026, opening a catalogue of more than 4 billion products so shoppers can describe what they want in plain language, narrow options by budget, brand or occasion, and buy without leaving the conversation. Qwen reached 300 million monthly active users across Alibaba's consumer platforms by early 2026, and about 140 million first-time AI shopping experiences were logged during the Chinese New Year campaign. On the seller side, Tmall upgraded its Business Advisor tool with agents for store analytics, advertising placement, visual content, customer service and post-sale support, and its Dianxiaomi service tool, piloted with 200,000 merchants, has reportedly lifted conversion rates by 30%.
E-commerce & Marketplaces
Added its agentic AI concierge, Rakuten AI, to the Rakuten Ichiba mobile app on January 5, 2026, letting shoppers describe a budget, purpose and use case by text, voice or image instead of searching by keyword. The agent recommends from roughly 500 million listings and blends Ichiba product data with general web results. Rakuten also put an AI agent in the English-language Rakuten Card Lite app on February 19, 2026, and has published no usage or conversion metrics for either.
Travel & Hospitality
Launched Concierge, a generative AI dining assistant covering more than 60,000 restaurants worldwide, answering natural-language questions about menus, dietary options and restaurant details from OpenTable's own menu, review and description data plus OpenAI and Perplexity APIs. Chief technical officer Sagar Mehta said savvy diners want to know exactly what to order and whether their needs can be met before they walk in. OpenTable research cited in the article says diners spend an average of 22 minutes researching a restaurant, and that 27% of Britons have abandoned a reservation because the information was hard to find online.
Airlines & Aviation
Launched eZ Booking in January 2025, an agentic AI booking agent on its website that takes a spoken or typed itinerary and builds the reservation, removing several navigation steps. It opened first to Maharaja Club loyalty members, with mobile web and app to follow, and chief digital and technology officer Satya Ramaswamy said it was built on the airline's experience with AI.g, its generative AI chatbot launched in May 2023. The patent-pending design won a Red Dot Design Concepts award.
Healthcare & Pharmaceuticals
Uses agentic AI tools through the PulsePoint demand-side platform and other data providers to pull data and analyze campaign performance, run by a 15-person in-house media team. Senior director of digital media activation Glenniss Richards said a bot left to itself optimized toward incumbent data providers and stopped her team testing new partners, so Bayer set guardrails and keeps humans signing off on any recommended change. She also pushed back on vendor pitches promising one person could manage multi-million dollar campaigns, and disclosed no spend figures or performance results.
Advertising & Marketing Services
Says it is the first agency to run agentic media buys, using Claude with PubMatic's seller agent to source inventory directly and separately testing agentic buying with Yahoo for direct deals. Chief strategy officer Scott Ensign said the buys returned premium supply at lower than expected CPMs, which he attributed partly to compressing the supply path, and did not release campaign performance figures.
Visual search, dynamic pricing, conversion lift on product pages. Sephora, Walmart, and Amazon have been at it longest, but the long tail of catalog brands is where the recent gains are showing up.
E-commerce & Marketplaces
Lens Live lets shoppers point a camera at a real-world object and find matching products, and integrates with Rufus, Amazon's AI shopping assistant, for product insights. It sits alongside AI shopping guides, AI-enhanced reviews, fit tools, and audio product summaries.
Beauty & Personal Care
Virtual Artist uses ModiFace technology to map facial features through the phone camera and overlay products on a selfie. Cheek Try On added over 1,000 shades of blush, bronzer, contour, and highlighter, plus an AI colour match tool that reads an image, estimates the shade of any product in it, and links to a similar Sephora product.
Beauty & Personal Care
Beauty Genius runs on GPT-4o through Azure OpenAI inside a dedicated L'Oreal environment, holding maximum latency below 5 seconds and scaling from 100 to 2,000 simultaneous users in testing. It answers beauty questions and returns product recommendations in conversation, around the clock.
E-commerce & Marketplaces
Upgraded visual search so users can find things they struggle to describe in words, like a vibe or an aesthetic. Tapping a Pin triggers visual language models that generate the words explaining why someone likes it, which then narrow the search. It rolled out first in women's fashion in the US, Canada, and the UK.
Apparel & Fashion
Uses ViSenze for visual search and visually similar product recommendations across its online store, which ViSenze says serves millions of online shoppers and increased shopper engagement.
Grocery & Delivery
More than 70% of Instacart customers have at least one dietary preference. Smart Shop uses machine learning to read patterns in past purchases and searches, then generative AI to link related products. Instacart uses large language models to tell an intentional low-carb shopper from someone who happens to buy chicken breast, without relying on manual tagging.
E-commerce & Marketplaces
Rolled out an AI writing assistant and bulk listing suggestions for sellers, plus AI-generated review highlights for buyers, all optional rather than mandatory. Etsy also drafts replies in a seller's own voice, pointing to its own data showing sellers who answer buyer questions within two days convert 27% higher than those who wait longer.
E-commerce & Marketplaces
AI fills in product details and category from a seller's photo, cutting the total number of listing steps by half and speeding up listing time. eBay says over 10 million sellers have used its AI features across more than 100 million listings.
E-commerce & Marketplaces
Sidekick is a commerce AI assistant built into every store, handling work like picking a theme, adding product photos, and customizing design through conversation.
Retail
Muse is a Pinterest-style feed where generative AI suggests similar room images and surfaces products matching their attributes. Shoppers can upload a photo of their own room to see how it might look furnished in a given style. Launched February 11, 2025, building on Wayfair's earlier Decorify tool.
Retail
Magic Apron is a proprietary suite of generative AI tools that answers how-to and product questions, provides project guides, and summarizes customer reviews on HomeDepot.com. At launch in March 2025 it was live on millions of product pages and in the mobile app.
Beauty & Personal Care
Skin Advisor is an AI-powered tool on Olay.com that walks shoppers through a diagnostic and returns a recommended routine rather than a generic product grid.
Apparel & Fashion
Zalando Assistant reached six million users in 2025, a fourfold increase year over year. Size & Fit avoided more than 8% of size-related returns and foundation-model matchmaking lifted items added to bags by 13%. AI-generated product content went from near zero to 90% in a year, and campaign creation dropped from six weeks to days.
E-commerce & Marketplaces
TikTok Shop runs an algorithm-first model where content, engagement, and timing weigh as much as the listing itself. It generated 100 million dollars of US sales on Black Friday 2024, three times the year before, and revenue rose 113.8% year over year in Q1 2025 as market share went from 23% to 35%.
Beauty & Personal Care
GLAMlab uses augmented reality to let shoppers try on makeup and hairstyles on web and mobile, with thousands of users trying the tool daily. Ulta says try-on users are more likely to purchase than shoppers who skip it, though it does not disclose conversion figures.
Retail
Ask Macy's is a shopping assistant built on Google Gemini that takes plain-language requests and returns products, styling suggestions, and virtual try-on. It ran as a beta with about half of site visitors before going fully live across the site and app in March 2026. Shoppers who used the assistant spent about 4.75 times more than those who did not.
E-commerce & Marketplaces
Runs AI across product search, discovery, ad buying, recommendations, photography, and flaw detection, including natural language search, image search, and a customer service agent called Dottie. On the Q4 2025 earnings call the CEO credited these tools as active buyers rose 30% year over year to 1.65 million. Revenue grew 18% to $79.7 million and orders rose 27% to 1.56 million.
Retail
Runs Sparky, a generative AI shopping assistant inside the Walmart app that analyzes products and reviews to answer questions and recommend items available at Walmart. A Walmart customer survey found 81% of shoppers have used Sparky to look up product availability and product details before purchasing, and after a fall 2025 pilot Walmart is expanding tests of sponsored prompts, an ad format that appears when shoppers ask for recommendations.
Retail
Launched a beta Target app inside ChatGPT in late November 2025 that lets shoppers build multi-item baskets, buy fresh food, get personalized recommendations, and choose drive up, pick up, or shipping through their Target account. COO and incoming CEO Michael Fiddelke announced the OpenAI partnership as Target's Q3 comparable store sales fell 3.8%, so no results from the app itself are reported yet.
E-commerce & Marketplaces
Expanded Posh Lens, its visual search tool built on parent company Naver's image search technology, with generative AI that turns a photo of an item or a selfie of an outfit into an automatically generated product listing, rolling out in Q1 2025. Posh Lens has indexed more than 100 million items since launching in 2023, and CMO Steven Tristan Young says the AI's value is to help sellers sell and price more effectively.
Retail
Released an IKEA AI assistant in the OpenAI GPT Store on February 5, 2024 that searches the product catalog, checks availability at specific stores, shows images with pricing and ratings, generates checkout links, and suggests how products work together in a room. It launched for US ChatGPT Plus subscribers first, with plans to expand to more markets during 2024; no usage metrics were reported.
E-commerce & Marketplaces
Built Accio, an AI search and sourcing engine for its B2B marketplace trained on 1 billion product listings and 50 million supplier profiles, and added Accio Agent in August 2025 to automate market analysis, regulatory guidance, supplier vetting, and bulk requests for quotes, sending inquiries to pre-vetted suppliers in one click. Accio reached 2 million users nine months after launch, per Alibaba International vice president Kuo Zhang's team.
Apparel & Fashion
Launched ASOS Stylist, an app inside ChatGPT for UK and US shoppers in May 2026, converting its product catalog and video library into machine-readable data so prompts like 'show me pastel floral A-line dresses for spring' return curated product edits with video that link back to ASOS.com for purchase. Head of product Melissa Lim says customers are increasingly turning to AI for shopping and style inspiration; no performance figures were reported at launch.
E-commerce & Marketplaces
Integrated its agentic Rakuten AI tool into the Rakuten Ichiba mobile app on January 5, 2026, letting shoppers state a budget, purchase purpose, and usage scenario by text, voice, or image, then refine recommendations through follow-up questions across a catalog of roughly 500 million items. The tool combines product details, pricing data, and web search results. Rakuten reported no adoption or sales figures at launch.
Apparel & Fashion
Uses proprietary AI that monitors online searches, social media, and competitor websites to identify color, price, and design trends in near real time, then tests demand with production batches of 100 items or fewer before scaling. Its recommendation algorithms continuously serve new products and study clicks and basket additions, showing each customer a store customized to their history and preferences, according to researchers at EDHEC Business School and IESEG School of Management.
Retail
Expanded its existing Salesforce partnership at Dreamforce in September 2024, adding Agentforce service agents that handle tasks like order updates and giving style advisors AI-driven recommendations built on unified shopper profiles across Commerce Cloud, Data Cloud, Agentforce, and Slack AI. CEO Marc Metrick announced the deepened collaboration alongside Salesforce chair and CEO Marc Benioff. No performance results were reported at announcement.
Apparel & Fashion
Signed a multi-year Google Cloud partnership announced in January 2024 that put AI visual search on its site using Vision API Product Search, letting shoppers upload a photo to find similar products, with Vertex AI Search for retail and a generative AI conversational assistant for personalized recommendations planned as next steps. Chief customer officer Chris Rupp and CIO Murali Sundararajan lead the initiative; no conversion results have been disclosed.
Apparel & Fashion
Launched Outfitting, an AI feature in the Levi's mobile app that assembles style looks from the full assortment using purchasing behavior and product imagery, with more customization and an AI stylist chatbot for conversational recommendations planned for 2026. CEO Michelle Gass highlighted the tool as ecommerce net revenue grew 19% in Q4 2025, though the company did not attribute a specific share of that growth to the feature.
Software & Technology
Launched Buy With Pro on November 18, 2024, giving US Pro subscribers one-click checkout on products surfaced in its AI answers using saved shipping and billing details, alongside Snap to Shop, a visual search tool that identifies products from photos. Product discovery is powered in part by a Shopify integration, and the company says recommendations are unbiased with no sponsored placement; at launch Perplexity was handling over 100 million queries weekly.
Where the cost reductions are the most concrete. Dollar Shave Club made a campaign for 400 dollars against 4,000 for its 2012 launch video; Too Faced cut its edit stage from four days to one. The pattern is consistent: AI replaces the assembly line, humans still set the brief.
Software & Technology
Launched its own foundational design model, trained on its design elements, that generates designs with editable layers and objects rather than flat images. It works across formats including social posts, presentations, and whiteboards.
Software & Technology
Figma Make turns a text prompt into an interactive prototype, aimed at ideation and testing how viable an idea is through to final implementation. It sits alongside Figma Sites for marketing pages, sharing much of the same underlying technology.
Software & Technology
Firefly generates and edits images, video, audio, and designs using Adobe's own models alongside third-party models from partners including Google, and is integrated across Adobe's creative tools.
Media & Publishing
Built generative AI directly into the stock library: an AI image generator, Magic Brush for painting in changes by description, Expand Image, Variations, Background Remover, and a Design Assistant. All of it works on generated and stock images alike.
Apparel & Fashion
Created AI digital twins of 30 real models and ran them in social posts and marketing, using each model's likeness only with their permission. The images went up on H&M's Instagram in July 2025, four months after the brand announced the plan.
Media & Publishing
Uses OpenAI technology to move past curation into creating personality quizzes that ask users questions and generate written results from their answers. BuzzFeed said AI-created content would move from an R&D stage into part of the core business that year, covering quizzes, staff brainstorming, and content personalization.
Media & Publishing
Wordsmith turned quarterly earnings filings into publishable stories at about 3,000 per quarter, ten times what AP reporters and editors produced before, and with fewer errors than the manual versions. The point was to move reporters off data processing and onto higher-level reporting.
Media & Publishing
Heliograf published around 850 articles in its first year. It started with roughly 300 short reports and alerts on the Rio Olympics, then covered congressional and gubernatorial races on Election Day and D.C.-area high school football games.
Media & Publishing
Cyborg automates first drafts of company earnings stories, turning filings into publishable briefs within seconds and helping reporters produce thousands of earnings articles each quarter. Roughly a third of Bloomberg News content uses some form of automation.
Web Hosting & Site Builders
The AI Website Builder generates a complete site from a conversation about the business, producing copy, images, layout, and product catalog rather than starting from a template.
Software & Technology
AI Meeting Notes transcribes and writes up calls automatically, and agents take on repetitive work. Enterprise Search pulls answers across a workspace, sitting alongside the knowledge base and docs.
Beauty & Personal Care
Produced its first fully AI-generated ad for Ribbon Wrapped Lash Mascara using Adobe's Firefly Video Model, trained on existing product imagery to match brand aesthetics. The spot took roughly two weeks across a five-stage workflow. The edit stage dropped from four days to one, and the savings went to influencer partnerships and additional model shoots.
Sports & Events
The All England Lawn Tennis Club works with IBM on AI features across the Wimbledon app and website, including Match Chat, an assistant that answers live match questions in Wimbledon's editorial style. Match Chat across Wimbledon and the US Open served about 1 million users with an average response time of 6.25 seconds. The club reported engagement up 16% year over year in 2025 and myWIMBLEDON registrations up 39%.
Social Media & Platforms
Sells its Kling AI video generation model to commercial creators, with marketing and e-commerce named among its main professional sectors. Kling passed 20 million dollars in monthly revenue in December 2025, an annualized run rate of 240 million dollars, 19 months after launch. As of that month it served over 60 million creators, had generated more than 600 million videos, and counted over 30,000 enterprise users.
Sports & Events
The USTA and IBM deployed Match Chat, Ask The Open, Live Likelihood to Win, article summaries, and an AI-commentated 3D replay system for the 2025 US Open. Matches featuring Jannik Sinner and Daniil Medvedev generated more than 5 million fan interactions during early use of the tools. Match Chat answers open-typed questions on player stats, head-to-head records, and name pronunciations.
Advertising & Marketing Services
Built an end-to-end agentic pipeline covering insights, strategy, creative, execution, media, and asset production, and used it to make a 30-second spot for PUMA. Running the workflow on NVIDIA NIM microservices accelerated delivery of agentic workflows by over 2.8 times. Monks also stood up a roughly 50-person agentic AI advisory group.
Advertising & Marketing Services
Used Adobe Firefly to generate the goldfish characters for its Fishy.AI campaign for IBM, building brand-safe assets rather than sourcing stock or shooting. The campaign delivered over 600 million impressions. Ogilvy also runs synthetic focus groups made of virtual personas modeled on real consumers to pre-test creative.
Consumer Goods
The in-house team used Higgsfield and Claude to produce its 250 Years, No BS campaign, keeping scripting and comedy human while using the tools to iterate. The campaign cost 400 dollars to make, against 4,000 dollars for the brand's 2012 launch video, and went from brief to finished in about a week with three days of core creative work.
Apparel & Fashion
Generates editorial campaign imagery with AI, with about 70% of its editorial campaign images AI-generated in Q4 2024. VP of content solutions Matthias Haase told Reuters production time fell from six to eight weeks to three to four days and costs fell 90%, and said the gain is speed and relevance to trends, not better images than human-created content.
Education & EdTech
Launched 148 new language courses built with generative AI, shared content systems, and internal tooling in about a year, more than doubling its catalog; the first 100 courses took roughly 12 years to develop. CEO Luis von Ahn announced the launch days after telling staff Duolingo would become AI-first and phase out contractors for work AI can handle. The new courses are aimed primarily at beginner levels.
Streaming & Entertainment
Used generative AI to create final on-screen VFX footage for the first time in a Netflix original, a building-collapse scene in Buenos Aires in the Argentine series El Eternauta. Co-CEO Ted Sarandos said the sequence was completed 10 times faster than traditional special effects tools and that the traditional cost would not have been feasible for a show on that budget, speaking as Netflix reported second-quarter 2025 results in July 2025.
Media & Publishing
Published Foglio AI, a four-page daily supplement written by ChatGPT from editor-in-chief Claudio Cerasa's daily prompts, for a month in March 2025, billing it as the world's first fully AI-generated newspaper. Newsstand sales rose 60% on day one, and the paper planned to continue with a weekly AI-produced insert on technology and innovation. Cerasa left minor AI errors in print to show what mistakes the tool makes, and said the AI had no investigative instinct and could not hold a dialogue the way a reporter can.
Media & Publishing
Peacock's Your Daily Olympic Recap used an AI recreation of announcer Al Michaels' voice, trained on his past NBC appearances, to narrate personalized daily highlight playlists of about 10 minutes during the Paris 2024 Games. Drawing on 5,000 hours of live coverage, the system could assemble nearly 7 million distinct recap variants, with NBCU editors reviewing all content before release.
Apparel & Fashion
Launched what it called its first AI-generated campaign, for the limited-edition Sunset Dream collection of its Mango Teen line, in July 2024, with the collection sold in 95 markets. Real garments were photographed, a generative model was trained to place them on AI-generated models, and the art team selected, retouched, and mastered the images. CIO Jordi Alex said AI should act as a co-pilot that extends employees' capabilities.
Banking & Financial Services
Cut sales and marketing spend 11% in Q1 2024 while running more campaigns, attributing 37% of the savings, about $10 million annualized, to AI. Image generation with Midjourney, DALL-E, and Firefly produced over 1,000 images in the quarter, cut the image development cycle from six weeks to seven days, and saved $1.5 million, while an internal Copy Assistant handles 80% of copywriting.
Sports & Events
Began publishing AI-written game recaps for the National Women's Soccer League and the Premier Lacrosse League in September 2024 under the byline ESPN Generative AI Services, with each story reviewed by a human editor before posting. ESPN says the recaps cover under-served sports that previously had no written game coverage on its platforms and free journalists for feature, analysis, and investigative work.
E-commerce & Marketplaces
Debuted an AI avatar of founder Richard Liu, built on its proprietary ChatRhino large language model, as a livestream shopping host in April 2024; the first two sessions drew more than 20 million views combined. JD.com says AI-powered virtual streamers, used by over 4,000 brands on its platform, cut livestream hosting costs about 90% compared with human hosts.
Apparel & Fashion
Ran a two-page ad with an AI-generated model in Vogue's August 2025 print issue, created by London AI marketing agency Seraphinne Vallora after Guess co-founder Paul Marciano approached its founders by Instagram direct message. The images took several weeks and hundreds of iterations, carried a small AI disclosure, and set off a public backlash over beauty standards and the future of modeling jobs.
Healthcare & Pharmaceuticals
Built Charlie, a generative AI marketing platform named after founder Charles Pfizer and developed with Publicis Groupe on its Marcel platform, to speed content creation, editing, fact-checking, and legal review using a red, yellow, and green risk labeling system. Hundreds of central marketing staff and thousands across Pfizer brands use it, and VP Bill Worple said the goal is to triple to 5x content creation; no results figures have been reported.
Beauty & Personal Care
Runs CREAITECH, a generative AI beauty content lab that uses Google's Imagen 3, Gemini, and Veo 2 to produce campaign concepts, storyboards, packaging redesigns, and product shots localized for different markets. Retail Dive reports the lab has cut content production timelines from weeks to days while lowering costs; L'Oréal bars life-like AI images of faces, bodies, hair, or skin in marketing and external communications.
Less a feature, more how the product works. Spotify's DJ has shaped listening for 94 million Premium subscribers, and the Financial Times rebuilt its paywall around a model that decides who gets asked to subscribe. The brand examples here are about getting closer to that bar without rebuilding the whole stack.
Streaming & Entertainment
Recommendation and search sit at the heart of the product, extending past the homepage into personalized messaging and notifications. Netflix publishes its work on recommender systems, contextual bandits, reinforcement learning, foundation models, and causal inference, with the stated goal of minimising time spent browsing and maximising enjoyment.
Streaming & Entertainment
AI Playlists generate a playlist from a written prompt, using large language models to read intent and Spotify's own personalization data to fit the listener. Users refine the result with commands like "less upbeat." It launched in beta on Android and iOS in the UK and Australia in April 2024.
Streaming & Entertainment
DJ picks the music and talks between tracks the way a radio host would, reading each listener's taste. Spotify says it has shaped listening for 94 million Premium users since the 2023 launch, and in May 2026 expanded it to over 75 markets, adding French, German, Italian, and Brazilian Portuguese.
Travel & Hospitality
Listing embeddings power Similar Listings and real-time personalization in search. Together, Search Ranking and Similar Listings drive 99% of Airbnb's booking conversions.
Travel & Hospitality
Smart Pricing uses hundreds of factors about a listing and its area to move the nightly rate with demand, staying inside the minimum and maximum the host sets. It is built into every listing at no cost.
Grocery & Delivery
Customized offer carousels on the homepage are built from historical click-through and conversion rates, among other factors, and the checkout screen suggests additions to an order. The update rolled out August 1, 2024.
Education & EdTech
Video Call lets Max subscribers call Lily, an AI character who holds a free-flowing conversation in the language being learned and adjusts to the learner's comfort level. Calls run about a minute for beginners and stretch to three minutes as learners advance, across English, Spanish, French, German, Italian, and Portuguese.
Fitness & Wellness
Peloton IQ builds weekly workout roadmaps from a member's preferences and goals, estimates performance from workout history, and sharpens its recommendations with every session. It also identifies patterns and writes weekly summaries.
Apparel & Fashion
Algorithm scores rank the options before a shipment request routes to a human stylist, who makes the final call. The same approach runs new style development, where a model flags attribute combinations with a high probability of being loved and human designers vet the shortlist.
Streaming & Entertainment
VP of engineering Cristos Goodrow says recommendations drive a significant amount of overall viewership on YouTube, more than channel subscriptions or search. The system's job is to find the audience that exists for almost any video.
Streaming & Entertainment
The Music Genome Project has spent over two decades cataloguing music, identifying hundreds of musical details for each song across genres, decades, emerging artists, and new releases. Pandora calls it the most comprehensive analysis of music ever undertaken.
Grocery & Delivery
Invested 70 million pounds in the machine learning behind Your Nectar Prices, its personalised pricing and recommendations for more than 18 million digitally registered Nectar customers. The engine generates over 260 million personalised offers every week. Automated health scoring on recommendations produced a 200% improvement in product health scores and a 130 million portion increase in fruit and vegetable sales.
Airlines & Aviation
Alaska Inspires is a natural language destination search that takes open-ended prompts and returns bookable trip options. The airline reported the tool cuts destination planning time by 75% and converts at 7% against a 5% standard rate. It also reported a 90% guest satisfaction rating, with 87% of users saying they would use it again.
Travel & Hospitality
TripGenie turns natural language requests into itineraries and bookings. The company reported that users who plan with TripGenie are 30% to 40% more likely to return to the platform and convert at twice the rate of other users. Those users also spend about 20 minutes longer in the app than average.
Media & Publishing
Replaced a fixed metered paywall with a model that uses machine learning to decide when to prompt each reader to subscribe. Since launching in January 2025 the FT reported conversion rates up 290% and lifetime value up 7% to 10% among the segments exposed to it. The AI paywall applies to roughly 30% to 40% of the audience.
Grocery & Delivery
Launched Clubcard Challenges on May 20, 2024, built on Eagle Eye's EagleAI platform, which uses machine learning to generate personalized six-week shopping challenges for Clubcard members. Members pick up to 10 challenges tailored to their purchase history and can earn up to £50 in Clubcard points; the wider rollout followed a trial with higher-than-anticipated participation.
Airlines & Aviation
Is expanding AI-driven fare setting built with Israeli startup Fetcherr from about 3% of domestic fares toward a target of roughly 20% by the end of 2025, with president Glen Hauenstein telling investors the system is in a heavy testing phase and learns as it gets more data. After Democratic senators raised individualized pricing concerns in July 2025, Delta responded on August 1, 2025 that no fare product it is testing is based on individual information and that its pricing never takes personal data into account.
Restaurants
Uses Salesforce Data Cloud and AI to unify customer data and deliver personalized offers and geotargeted experiences across digital channels and in-store visits, a strategy presented by VP of eCommerce Samir Ray at Dreamforce 2024. Digital channels generate more than 60% of Wingstop revenue and the company serves a database of 45 million customers.
Restaurants
Formed an in-house innovation team called PJX and expanded its Google Cloud partnership in April 2025, using BigQuery, Vertex AI, and Gemini for proactive order suggestions by push notification and email, real-time website and app personalization with dynamic discount codes, an AI chatbot, and voice ordering. CEO Todd Penegor said the chain has fallen behind in many respects but sees a big opportunity to catch up fast; Papa Johns has more than 35 million loyalty members.
Travel & Hospitality
Partnered with Google Cloud to build a generative AI travel planner for the IHG One Rewards mobile app, announced in April 2024 for release in the second half of that year on Vertex AI and Gemini models. Chief product and technology officer Jolie Fleming said the goal is to make trip planning easier and more interactive; the tool handles requests such as finding late-night dining near a specific property or jazz shows near a hotel on a given weekend.
Social Media & Platforms
Replaced its matching system with an AI-powered Core Discovery Algorithm, a deep-learning recommendation model launched in March 2025 to better predict mutual compatibility. Match Group's Q2 2025 results release says the new algorithm drove a 15% increase in matches and contact exchanges since launch.
Fitness & Wellness
Launched Athlete Intelligence in public beta for subscribers on October 3, 2024, using AI to translate workout data into personalized insights covering 30-day trends, pace and heart-rate zones, and milestones such as fastest pace or biggest climb. The feature launched in 14 languages for a community of 125 million athletes; chief product officer Matt Salazar said the goal is to help users better understand their performance.
Fitness & Wellness
Rolled out Oura Advisor, a generative AI health companion that turns ring biometric data into personalized guidance and remembers past conversations through a Memories feature, to all members after a beta in Oura Labs. Oura reported that over 60% of beta users engaged with Advisor multiple times per week, nearly 20% used it daily, and 60% said it helped them better understand their health metrics.
Beauty & Personal Care
Built Gingham Genius, a generative AI fragrance finder with a conversational interface that turns a customer's description of a scent or candle into personalized product recommendations, developed with Accenture for release later in 2024. CEO Gina Boswell said combining large language models with company data can help increase customer traffic and sales over time; no adoption metrics were disclosed.
Restaurants
Is consolidating major markets onto one app, one loyalty program, and one pricing engine feeding a global data lake that powers personalized promotional offers, dynamic menu board recommendations, and Ready on Arrival geofencing, with Google Cloud providing infrastructure under a partnership announced in 2023. CEO Chris Kempczinski disclosed the consolidation on the August 4, 2026 earnings call; McDonald's counts nearly 220 million 90-day active loyalty users across 70 markets and more than $40 billion in systemwide sales to loyalty members over the trailing 12 months, against a goal set in 2023 of reaching 250 million active users and $45 billion in annual loyalty sales by 2027.
Sports & Events
Launched SportsCenter For You with its direct-to-consumer service on August 21, 2025, a daily highlights show personalized to each fan's favorite teams and sports, narrated with AI-generated commentary built from the voices of anchors Hannah Storm, Gary Striewski, Christine Williamson, and digital commentator Omar Raja. The $29.99 per month Unlimited plan also includes ESPN Verts, a swipeable vertical video feed driven by personalization algorithms.
Retail
Announced an overhaul of its roughly 18 million-member Sparks loyalty program in April 2026, replacing points with a digital wallet that issues personalized monetary rewards based on individual shopping behavior, with machine learning in use and advanced generative AI models planned to sharpen offers. CEO Stuart Machin said new and transformed data and AI capabilities help M&S get even closer to customers; partnerships such as Virgin Red extend the rewards beyond M&S itself.
The category where Klarna's reversal got the most press. Plenty of these are wins, but the lesson is that AI service works best as a layer over a real team, not a replacement for one. Read the sources.
Fintech & Payments
AI handles 2.3 million customer conversations per month, equivalent to 700 full-time agents. Repeat inquiries dropped 25% and the company attributed $40M in profit improvement to the program.
Food & Beverage
Green Dot Assist answers barista questions on in-store iPads in conversation, replacing manual lookups for things like the ingredients in a seasonal beverage. Starbucks announced it in June 2025 and piloted it in 35 coffeehouses.
Banking & Financial Services
Erica passed 3 billion client interactions in August 2025, seven years after launch, with nearly 50 million users and more than 58 million interactions a month. Clients have received over 1.7 billion proactive, personalized insights from it.
Airlines & Aviation
BlueBot, or BB, books tickets through Messenger in conversation and hands off to one of 250 human service colleagues when it cannot finish the job. KLM's social service handles more than 16,000 cases a week across its channels.
Restaurants
FreshAI takes drive-thru orders in natural language, built with Google Cloud. During the pilot it handled 86% of orders without a restaurant team member stepping in, measured as orders completed without intervention. It went live across four company restaurants in the Columbus, Ohio market before wider expansion.
Travel & Hospitality
Smart Filter takes a plain-language description of an ideal stay and applies the matching filters across the whole inventory. Property Q&A answers specific questions by pulling from the listing, traveller reviews, and photos, and Review Summaries condense guest feedback. The AI Trip Planner launched in the US in June 2023 and has since expanded to the UK, Australia, and New Zealand among others.
Travel & Hospitality
Romie, Expedia's AI travel assistant, helps travelers plan, shop, and book through conversation, including joining group chats to summarize trip plans and monitoring disruptions with alternative suggestions. It launched in alpha through EG Labs in May 2024 alongside an AI itinerary builder and AI review summaries.
Airlines & Aviation
Delta Concierge is an in-app assistant for SkyMiles members covering flight details, seats and gates, baggage tracking, and benefit questions by text or voice, and it hands off to a human agent when needed. The beta opened October 29, 2025 to a randomly selected group of app users, with a phased expansion running through 2026.
Travel & Hospitality
RENAI By Renaissance answers guest requests for dining, entertainment, tours, and activities over text or WhatsApp. Recommendations combine ChatGPT and open-source tools with input from hotel staff called Renaissance Navigators, and a human vets every one before it goes out. Announced December 2023 at three US hotels, with expansion to more than 20 properties globally planned.
Banking & Financial Services
Eno is a virtual assistant that monitors transactions for fraud and unusual charges, sends spending alerts, and answers account questions through chat or text. Available across the Capital One mobile app and SMS, Eno was one of the first natural-language banking assistants at scale.
Travel & Hospitality
Connie, the first Watson-enabled robot concierge in hospitality, was piloted at the Hilton McLean in Virginia from March 2016. It greeted guests, answered questions on amenities, services, and hours, and drew on WayBlazer's travel data for local recommendations. It learned from each interaction.
Retail
Deployed Mylow Companion, an AI assistant built with OpenAI, to associates across more than 1,700 US stores, reaching roughly 300,000 employees. Associates query it from sales floor handhelds for product details, project advice, and inventory. Lowe's calls it the first retail deployment of its kind at this scale.
Banking & Financial Services
Fargo is a virtual assistant inside the bank's mobile app that handles routine tasks such as Zelle transfers, bill payments, and balance questions. In March 2026 the bank reported Fargo had passed 1 billion customer interactions in under three years since its 2023 launch, alongside 33 million mobile active users. More than 3 million Spanish-speaking customers have used it over 160 million times.
Insurance
Uses OpenAI GPT models to draft claims correspondence, with adjusters reviewing and approving instead of writing from scratch. About 23,000 representatives send roughly 50,000 claim communications a day, and nearly all of those emails are now AI-written. Allstate said the AI drafts use less internal jargon than the versions reps wrote themselves.
Insurance
Routes first notice of loss through AI Jim, a claims bot that collects the claim, triages it, and settles simple cases without a human. In its 2025 annual report the company said 96% of first notices of loss were taken without human intervention and roughly 55% of claims were fully automated. Lemonade ended 2025 with 1,282 employees.
Airlines & Aviation
ConnectionSaver decides whether to hold a departing aircraft for connecting passengers without delaying those already on board. United reported the system has saved more than 3.3 million customer connections since its 2019 launch. A 2025 beta of related app features covered more than 350,000 customers with a 98% connection success rate.
Telecommunications
Built two internal generative AI tools for frontline staff: One Sentence Summary, which condenses a customer's interaction history, and Ask Telstra, which searches internal knowledge bases in natural language. In trials, 90% of employees using One Sentence Summary saved time and worked more effectively, and follow-up contact dropped 20%. Over 80% of Ask Telstra pilot participants said it improved customer interactions.
Telecommunications
Deployed a Gemini-based assistant to its 28,000 customer service representatives, trained on roughly 15,000 internal documents so reps could find answers during calls. Piloted in July 2024 and fully deployed by January 2025, the company said sales through the service team were up nearly 40% since deployment. Verizon reskilled care agents toward selling rather than cutting headcount.
Telecommunications
Replaced its rules-based chatbot with a generative AI virtual assistant across its contact centres. Session abandonment fell from over 40% with the previous chatbot to 9% across nearly four million interactions since 2024. Bell reports the assistant correctly recognizes 97% of customer queries.
Restaurants
Deployed an AI assistant for customers on its digital ordering platform. The company reported a 46% uplift in platform engagement after the rollout. It was the only one of three major chains in the report to disclose a hard performance figure.
Airlines & Aviation
British Columbia's small claims tribunal ordered Air Canada to pay CA$812.02, including CA$650.88 in damages, after its website chatbot told passenger Jake Moffatt he could buy full-fare flights and claim a bereavement discount within 90 days, advice that contradicted the airline's real policy. Air Canada argued it could not be held liable for information provided by its agents, servants, or representatives, including a chatbot; tribunal member Christopher Rivers rejected that and found the airline failed to take reasonable care that the chatbot was accurate.
Telecommunications
Signed a multiyear agreement with OpenAI to build IntentCX, a platform that reads customer intent and sentiment in real time from billions of interaction data points, feeds individualized next steps to contact center agents, and automates some interactions outright. The platform was in testing as of September 2024, with deployment planned to begin in 2025; CEO Mike Sievert called it much more than chatbots.
Transport & Mobility
Built its customer care AI assistant on Anthropic's Claude through Amazon Bedrock, and reports an 87 percent reduction in average customer service resolution time, with the assistant handling common inquiries and escalating complex cases to human specialists. The figure is company-reported; the February 2025 partnership also covers early access to Anthropic models and engineer training.
Banking & Financial Services
Cut 45 call centre roles in July 2025 on the basis that its new AI voice bot had reduced call volumes, then reversed the cuts on August 21, 2025 and apologised after call volumes rose instead, with managers offering overtime and pulling team leaders onto the phones. The bank said it did not adequately consider all relevant business considerations and should have been more thorough in assessing the roles required; affected staff can stay, be redeployed, or leave.
Restaurants
Ended its automated order taking drive-thru test with IBM in June 2024 after roughly three years, telling franchisees the voice AI would be switched off in all test restaurants no later than July 26, 2024. McDonald's did not publish performance metrics but said the test gave it confidence that voice ordering will be part of its restaurants' future, with a decision on a new solution expected by the end of 2024.
Energy & Utilities
Ran a three-month trial of Arlo, a generative AI email assistant built with Kraken, on routine customer questions such as tariff renewals and payment dates, answering about 8,000 emails a week, 4 percent of its UK total. Arlo scored 76 percent customer satisfaction against 72 percent for comparable human-written replies; AI-written emails are labelled, and vulnerable customers, sensitive cases, and complex complaints stay with human staff. Figures are company-reported.
Restaurants
Deployed voice AI ordering at more than 500 US drive-thrus, then said in August 2025 it was rethinking blanket use after viral videos of failures, including a prank order for 18,000 water cups placed to force a human onto the line. Chief digital and technology officer Dane Mathews said the AI sometimes lets him down and sometimes surprises him, and that busy restaurants may keep humans taking orders at peak times, with franchisees given guidance to adjust usage.
Banking & Financial Services
Became the first UK-headquartered bank to sign a collaboration with OpenAI in March 2025, applying the technology to its Cora customer chatbot and AskArchie staff assistant across a portfolio of more than 275 AI projects. The bank says generative AI in Cora+ has improved customer satisfaction by 150 percent, and the partnership targets faster identification and reporting of fraud and scams, which cost UK customers 570 million pounds in the first half of 2024.
Media & Publishing
Piloted Salesforce's Agentforce for customer support during its back-to-school peak, reporting a 40 percent increase in case resolution compared with its previous chatbot. Kevin Quigley, senior manager of continuous improvement, says the agent resolves account access, password, registration, and payment queries and hands off summarized cases to humans; Wiley reports a 213 percent return on investment on its Service Cloud implementation overall.
Logistics & Supply Chain
Disabled the AI element of its customer service chatbot in January 2024 after a system update left it following customer prompts to swear, call DPD the worst delivery firm in the world, and write a poem about how useless the chatbot was. Customer Ashley Beauchamp's screenshots drew 1.3 million views and more than 20,000 likes on X by the time Time published, and DPD said the error followed a January 18 system update, with human customer service still available.
The examples that don't fit cleanly into ads, content, or personalization. Usually this is research, planning, or reporting work. It never shows up to the customer, but it cuts how long the team spends getting to a decision.
Apparel & Fashion
Uses AI in product design to compress sneaker development from months to days, and cuts prototype waste by testing and refining virtually before anything is physically produced. The reported outcome attached to the program is a 37% sales increase.
Beauty & Personal Care
Marked 20 years of Real Beauty by becoming, in its own words, the first beauty brand to commit to never using AI to represent real people in its advertising. It also published the Real Beauty Prompt Guidelines, guidance on generating more representative images in the most popular generative AI programs.
Banking & Financial Services
Mastercard Commerce Media targets offers and content using permissioned insights from the roughly 160 billion transactions Mastercard processed in 2024. The network reaches 500 million enrolled consumers through 25,000 advertisers and their bank and publisher channels, and Mastercard reports up to 22 times return on ad spend across retail, travel, dining, and everyday spend.
Food & Beverage
NesGPT, built on the same technology as ChatGPT, is used across sales, product innovation, marketing, and legal for drafting, proofreading, idea generation, and data analysis. Over 7,000 US employees ran nearly 230,000 prompts in the first three months, and users report saving an average of 45 minutes a week.
Toys & Entertainment
Employs machine learning engineers who build the pattern-recognition and prediction models behind LEGO products, and has shipped products combining machine learning with augmented reality to bring LEGO creations to life. The company tells the story through its engineers rather than published performance figures.
Software & Technology
Brought predictive AI into CRM workflows with Predictive Lead Scoring and Predictive Forecasting, then layered generative AI for call summaries and outreach drafting on top, all sitting behind a Trust Layer.
Restaurants
AnyWare lets customers order through 15+ channels including Alexa, Google Assistant, smart TVs, smartwatches, cars, and SMS. The unified ordering platform turns the ordering interface itself into a marketing surface.
Food & Beverage
Partnered with Google Cloud and MightyHive on personalized marketing at global scale: 20M personalized assets across 150 countries, supporting a 10%+ lift in global marketing ROI and 20% in the US.
Food & Beverage
Fuel Light 360 models marketing and commercial investment scenarios in real time, so teams argue about the decision instead of whose data is right. When rivals pushed ad pressure in sugar-free sodas, teams weighed television, digital, and in-store trade-offs at once. A consultant on the project put the decision cycle at two weeks down to one hour.
Consumer Goods
Tests product concepts with digital consumer twins, AI-simulated consumers that let teams evaluate dozens of concepts at once instead of narrowing to a few before research, with early validation showing high concordance between synthetic and real consumer opinions. A retrieval-augmented generation system synthesizes internal research, Google search trends, and syndicated data so employees can query consumer insights directly. Chief analytics and insights officer Diana Schildhouse says the company focused the technology on innovation and marketing content creation.
Healthcare & Pharmaceuticals
Built Charlie, a generative AI platform for pharma marketing named after co-founder Charles Pfizer, on Publicis Groupe's Marcel platform with a customized version of ChatGPT. Charlie assists with content creation, editing, fact-checking, and legal and regulatory review, using a red, yellow, green system to flag content needing extra medical review. It is used by hundreds of people on Pfizer's central marketing team, thousands across its brands, and agency partners at Publicis Groupe and IPG.
Food & Beverage
Pretests video ads with attention and emotion AI from Adverteyes, formerly Realeyes, in a program running since 2016 with the Ehrenberg-Bass Institute. An early predictive model separated high from low sales-lift ads with 75% accuracy, and scaling the method across Mars Tier 1 brands put 70% of media spend behind high-performing ads, which the vendor credits with tens of millions of dollars in measured sales lift per year for more than five years. Since 2024 a synthetic model predicts attention and emotion for any ad at 78% accuracy versus human measurement, with reported sales lift of 3 to 5% from optimizing ad inventory.
Food & Beverage
Publishes its annual Distilled trends report from the Foresight System, a proprietary AI-driven listening tool built with partners Share Creative and Kantar that analyzed more than 160 million online conversations for the 2025 edition. Chief marketing officer Cristina Diezhandino says the findings, such as 79% year-on-year growth in conversations about alternating alcoholic and non-alcoholic drinks, feed brand and innovation planning across the portfolio.
Consumer Goods
Built an AI system that lets marketing and sales teams query decades of consumer research and development data from a single source of truth, and is piloting AI that tests thousands of search prompts across digital platforms to improve brand visibility in agentic commerce. Josh Blacksmith, senior director of global integrated marketing and experiences, cautions that without clear roles and business outcomes teams risk creating seven versions of the same deliverable.
Banking & Financial Services
Piloted Ally.ai, a proprietary large language model platform built on the bank's own data and cloud infrastructure, with marketers using it for research, first drafts, ad copy, video scripts, and naming work. The month-long test showed an average 34% time savings versus non-AI workflows, an 87% usefulness rate and 81% accuracy across a sample of 80 prompts, and an estimated 3,000 working hours saved annually. CMO Andrea Brimmer describes it as an assistant for faster project delivery, and Ally acknowledged that not all of the 100-plus applications it evaluated may pan out.
Advertising & Marketing Services
Omni Assist adds generative AI agents to Omni, the data platform Omnicom's Annalect arm launched in 2018, including an audience agent that reviews 10,000 data attributes to build segments plus chief strategist, influencer, and social media analyst agents. BBDO used it on the Ah, Nuts campaign for Hormel Foods' Planters brand; Energy BBDO chief innovation officer Alan Parker says strategists still have to write precise prompts to get correct output.
Restaurants
Runs iterative concept testing for menu innovation on Zappi's AI-powered consumer insights platform, with standardized audiences, markets, tagging, and custom benchmark norms so every study feeds one dataset for meta-analysis. Matt Cahill, senior director of insights activation, says turnaround dropped from weeks to hours, moving teams from testing to earn a good score toward testing to learn and iterate. The vendor case study reports no quantified cost savings.
Beauty & Personal Care
Co-developed ConsumerIQ with Microsoft, an AI agent built in Copilot Studio on Azure OpenAI and Azure AI Search that consolidates 80 years of consumer data spread across 25 brands and about 150 countries. Employees query it in natural language for trend and consumer insights, getting answers in seconds where reviewing and summarizing source documents took hours. The company has not published outcome metrics for the tool, and this is a separate initiative from ELC's broader enterprise AI rollout.
Food & Beverage
Its in-house Matrix tool predicts the sales impact of marketing spend and recommends investment levels and media mix by market as part of the group's Key Digital Programs. In fiscal 2024 Matrix recommendations improved marketing effectiveness by 7% in Japan, where net sales grew 20%. Global chief digital officer Pierre-Yves Calloc'h says teams follow 70 to 80% of a tool's recommendations, keeping human judgment in the loop because the models learn from historical data.
The lowest-effort, highest-ROI rollout for most teams. Klaviyo, Braze, HubSpot, Yum! Brands. Subject line testing, send-time optimization, segment generation. Almost none of this requires a new vendor.
Software & Technology
Agent Hub, formerly Breeze Agents, is where HubSpot customers build and run AI agents grounded in the customer data already in their CRM, with no separate setup to connect it. Agents are reachable from the Breeze Assistant wherever a team works, priced at 10 cents per answer.
Software & Technology
Personalized Send Time predicts the best delivery moment for each subscriber instead of sending to the whole list at once. Klaviyo reports a 35% increase in click rates, measured on the top 15% of campaigns using the feature between October and November 2025 against a control group sent at a fixed time.
Software & Technology
Extended Einstein Copilot to marketers and merchandisers for daily marketing and merchandising tasks, alongside tools for unifying business and commerce data and an AI-powered personalization decision engine that tailors interactions using data from any source.
Software & Technology
BrazeAI decisioning picks the message, channel, and timing per user instead of running fixed rules. Kayo Sports reported a 14% increase in subscriptions, a 105% increase in cross-selling, and a 20% rise in average subscription price. Fashion retailer 24S saw a 35% higher purchase conversion rate on abandoned cart campaigns.
Restaurants
Built an internal AI factory that generates customer marketing messages across Taco Bell, KFC, and Pizza Hut, drawing on a first-party data program holding over 140 million permissioned customer records. The company sent more than 200 million AI-powered communications, which it reports were up to five times more effective than traditional approaches. Taco Bell hit a record 41% digital sales mix in Q2 2025.
Grocery & Delivery
Uses AI-driven personalization across its Clubcard loyalty scheme, including the Clubcard Challenges campaign, which invited 3 million Clubcard members to collect £50 in points by taking part in 20 personalized challenges. The campaign ran on EagleAI, a grocery and retail tool that martech firm Eagle Eye launched in January 2024 and that Tesco signed a deal to use. Speaking about the generative AI era, CEO Ken Murphy said AI will revolutionise how customers interact with retailers and that 'It will be seismic'. No performance lift figures have been disclosed.
Retail
Relaunched its Sparks loyalty program on April 15, 2026, replacing points with cash-style rewards paid into a digital Sparks wallet and using machine learning to tailor offers to each customer's behavior, preferences, and shopping history. M&S says more advanced AI models will drive further personalization, and Virgin Red joined as the scheme's first external partner. No performance metrics have been disclosed yet.
Restaurants
Formed the in-house PJX innovation team with Google Cloud, announced in April 2025, to run AI-driven marketing on BigQuery, Vertex AI, and Gemini, including personalized offers, content, and timing based on ordering patterns plus loyalty reward optimization and anticipatory ordering. Early results of the parallel loyalty revamp show about 50% of loyalty orders redeeming Papa Dough rewards, up from 21% a year earlier, though those figures reflect the rewards program change rather than the AI tools specifically.
Banking & Financial Services
Uses Pega's Customer Decision Hub to choose next best actions across 33 digital and physical channels including email, generating 3.6 billion personalized interactions a year from about 3,500 always-on conversations informed by over 1,000 customer attributes. The bank attributes 60% of all sales to the AI-generated next best actions, and engagement-focused actions rose from 7% to 40% of the mix. Figures come from a Pega customer story.
Retail
Worked with Persado's Motivation AI to generate emotionally targeted language for email and SMS, raising the share of personalized email campaigns from 20% to 95%. The retailer reports a 25% click-through lift on email and a 41% lift on SMS. The partnership began in 2019 and the Persado case study was published in March 2022.
Retail
Tested Movable Ink's Da Vinci AI to select email creative per customer over a six-week period from October to December 2024. The UK electronics retailer reports a 49% increase in click-through rate, 30% more conversions, and 37% higher revenue per send, with campaign lead time cut from three weeks to two days. Results come from Movable Ink's own case study.
Apparel & Fashion
Uses Attentive's AI Pro and AI Journeys for audience segmentation and message decisions across its SMS and email program. Attentive's July 2024 press release reports an average 124% revenue increase across brands using the tools, naming Hot Topic, Crate & Barrel, and UGG. Mark Lu, Director of E-Commerce and Digital Marketing at Hot Topic, said AI Pro 'was very easy to switch on and it outperformed the control group as well as our expectations consistently', and the 124% figure is a vendor-reported average across brands rather than a Hot Topic number.
Apparel & Fashion
Runs Attentive's AI models across its SMS and MMS program, including AI Pro, AI Grow, Identity AI, and Audiences AI. Attentive reports a 26% overall revenue increase with AI Pro, a 36% uplift in subscriber growth with AI Grow, a 25% revenue lift from Identity AI abandonment journeys, over 112% revenue from Audiences AI-identified subscribers, and 20x total program ROI. Figures are vendor-reported and cover the SMS program, not email.
Travel & Hospitality
Has used Jacquard, formerly Phrasee, for about two and a half years to generate and optimize subject lines and copy across email, web push, and app push for its TUI, Marella Cruises, and First Choice brands in English and German. Head of CRM Simon Baines credits the tool with driving engagement and more direct organic traffic, but TUI has not disclosed specific lift numbers; Jacquard says its neural network predicts content performance with 94% accuracy.
Software & Technology
Previewed Revenue Intelligence in June 2024, a predictive and generative AI system that combines Intuit QuickBooks financial data with marketing performance data to spot revenue opportunities, recommend when to target customers, and generate personalized content. The system draws on more than 60 petabytes of user interaction data across the Intuit ecosystem and builds on the Intuit Assist AI launched in 2023. No AI-specific lift metrics were reported at launch.
The internal-rollout category. JPMorgan's LLM Suite, Microsoft and EPAM's Copilot programs, Amgen's phased rollout, Walmart with STRIVR. These are the case studies enterprise leaders ask me about most.
Banking & Financial Services
Rolled out its internal LLM Suite assistant to 140,000 employees, announced by President and COO Daniel Pinto in September 2024, alongside assessments of how to optimize "every single process" with large language models. Pinto raised the bank's projected AI value to closer to 2 billion dollars, much of it tied to fraud prevention.
Software & Technology
Microsoft was the first enterprise to fully deploy Microsoft 365 Copilot, and published its own playbook. Microsoft Digital drives usage and adoption to more than 300,000 employees and vendors worldwide, running it as Customer Zero with governance settled first and employee champions inside each cohort.
Software & Technology
Measured Copilot impact across 2,000 employees over a 6-month period. The data-driven adoption journey reported a 20% reduction in external collaboration hours.
Healthcare & Pharmaceuticals
Phased generative AI rollout to ~20,000 employees from 2023 to 2025. Built governance and testing rigor between waves; tracked qualitative and quantitative adoption metrics through every expansion.
Fintech & Payments
Deployed AI agents on inbound queries through 2024 and progressively cut reliance on human agents for first-contact resolution, eliminating roughly 700 customer service roles. Customer satisfaction forced the reversal, and Klarna moved to a hybrid model where AI handles tier-one volume and humans keep escalations and judgment calls.
Retail
Used STRIVR's AI-driven VR platform to train associates on store operations and customer scenarios. 15% improvement in employee performance, 95% reduction in training time, higher participation than legacy training.
Consumer Goods
Runs AI pilots as proofs of value, with human-only control groups running alongside AI-augmented workflows, using OpenAI and Gemini models through Databricks rather than training its own. Creative asset adaptation runs 30% faster across its 700-person marketing team. Brand performance reports combining Nielsen and other datasets now take about 15 minutes, saving marketers 20% to 40% of their time.
Grocery & Delivery
Completed the rollout of AI.Carrefour, an internal assistant built on Google Gemini, across eight countries including Spain, Poland, and Romania. The tool reached 125,000 employees. Carrefour reported employee feedback as fast, useful, and intuitive, and disclosed no productivity figures.
Grocery & Delivery
Runs Sage, an internal generative and agentic AI platform where associates check schedules, request time off, view pay stubs, and ask policy questions, while store leaders get real-time labor data. Sage has up to 150,000 active associate users and has grown from about 30 use cases at its mid-2024 launch to more than 95.
Beauty & Personal Care
Built ConsumerIQ, a Copilot Studio agent that centralises consumer data across 25 brands and 150 countries so employees can query surveys, clinical trials, and product usage data in natural language. A second agent, Trend Studio, uses Azure OpenAI to detect market trends and generate tailored marketing copy. Microsoft reports answers return in seconds rather than hours, with no performance figures disclosed.
Banking & Financial Services
Built AI @ Morgan Stanley Assistant on OpenAI models to answer advisor questions against its internal research library, then added Debrief to summarize client meetings and write follow-up notes into Salesforce. The firm's chief analytics and data officer reported that 98% of financial advisors actively use the assistant.
Insurance
Gave US Middle Market underwriters Sixfold, a generative AI tool that assembles and summarizes risk information before the underwriting decision. In the first year, 80% of submissions handled by 16 underwriters were processed with it, saving an estimated 60 minutes per submission. Zurich launched it in four offices in January 2025 and is expanding countrywide.
Travel & Hospitality
Applied AI to group sales, where the company fields more than 1.5 million corporate RFPs a year, so salespeople start from a drafted response instead of building each one manually. CEO Mark Hoplamazian said the tools freed up a full day a week per salesperson and that Hyatt grew market share in group business.
Telecommunications
Rolled out Microsoft 365 Copilot to 68,000 of its roughly 100,000 employees after an initial trial run with Microsoft and KPMG. The trial measured around three hours saved per person per week on drafting, meeting summaries, and internal search, and the legal and compliance team found drafting a new contract took an hour less than usual. Ninety percent of trial users said they benefited and wanted to keep using it, and 60% said it improved the quality of their work.
Software & Technology
Built an internal AI assistant for its own workforce and reports it is now the most used AI tool at the company. As of November 2025 it had served over 100,000 users and handled more than 45 million interactions, averaging 156,000 per day. Users reported average time savings of five hours per week, and 73% reported increased productivity.
Manufacturing & Industrial
Extended its Industrial Copilot to maintenance work, giving technicians a generative AI assistant for diagnosing and resolving equipment faults on the shop floor. First pilot deployments saved an average of 25% of reactive maintenance time. The offering builds on the Industrial Copilot already used across engineering and operations.
Healthcare & Pharmaceuticals
Rolled out plai, an internal AI decision-support app built with Aily Labs, across R&D, manufacturing, and supply chain. The company reports 20,000 employees use it every day. In supply chain it predicts 80% of stock disruptions using probabilistic planning and correlates 65% of those risks with a root cause.
Software & Technology
Applied AI agents to more than 70 of its own business areas across a workforce of 270,000 and reported 3.5 billion dollars in productivity impact over two years. Its AskHR agent automates 94% of simple requests such as vacation bookings and pay statements. The AskIT agent cut calls and chats to the IT support team by 70%.
Healthcare & Pharmaceuticals
The Permanente Medical Group deployed an ambient AI scribe that listens to patient visits and drafts clinical notes, reaching 7,260 physicians. Across more than 2.5 million patient encounters between October 2023 and December 2024, users saved an estimated 15,791 hours of documentation time compared with non-users. In surveys, 84% of physicians said it improved patient communication and 82% said work satisfaction improved.
Banking & Financial Services
Launched the GS AI Assistant firmwide in June 2025 after a pilot in which 10,000 employees gained access in January, announced in a memo from CIO Marco Argenti. The tool summarizes documents, drafts content, and analyzes data, and lets staff choose between models including OpenAI's GPT-4o, Google's Gemini 2.0, and Anthropic's Claude 3.7 Sonnet, with versions tailored to investment bankers, developers, research analysts, and wealth managers.
Banking & Financial Services
Rolled out two internal AI tools, Citi Assist and Citi Stylus, to about 140,000 employees across eight countries starting December 2024. Citi Assist answers questions about internal HR, risk, compliance, and finance policies, while Citi Stylus summarizes, compares, and searches multiple documents at once, per an internal memo from head of technology and business enablement Tim Ryan.
Professional Services
Signed a May 2024 deal to roll out ChatGPT Enterprise to more than 100,000 employees in the US and UK, making it OpenAI's largest enterprise customer and first reseller at the time. The rollout followed a $1 billion, three-year AI investment; PwC said it had identified over 3,000 internal generative AI use cases, with nearly 40% already addressed by deployed tools.
Healthcare & Pharmaceuticals
Partnered with OpenAI in April 2024 to give about 3,000 employees ChatGPT Enterprise, after its earlier internal chatbot mChat passed 80% company adoption in 2023. Staff deployed more than 750 custom GPTs across research, manufacturing, legal, and commercial functions, including a Dose ID GPT that clinical research teams use to review vaccine dose selection, with human experts leading reviews.
Banking & Financial Services
Built an in-house AI platform called Eliza that went from 36% employee adoption in fiscal 2024 to 96% adoption in the first half of 2025. CEO Robin Vince describes the investment as an expense story for now and expects benefits to accelerate in 2026 and beyond; the bank has also partnered with OpenAI to extend the platform.
Banking & Financial Services
Expanded its OpenAI agreement in December 2025 to roll out ChatGPT Enterprise to all 120,000 employees across 25 countries, up from 3,300 accounts in May 2024 and 11,000 in a later phase. During the earlier phases employees built thousands of custom GPTs, reported saving about three hours a week on routine tasks, and more than 80% of participating staff used the tools daily.
Telecommunications
Runs Ask AT&T, an internal generative AI tool launched in June 2023 that more than 80,000 employees can use for software development, network analysis and optimization, fraud detection, and document summarization. The tool uses retrieval-augmented generation against approved internal documents, and chief data officer Andy Markus says HR helped build the company's AI policy and employee training materials.
Professional Services
Reported generative and agentic AI revenue tripled to $2.7 billion and AI bookings nearly doubled to $5.9 billion in fiscal 2025, which ended August 31, 2025. The firm nearly doubled its AI and data workforce to 77,000 in two years and says more than 550,000 employees have been trained in generative AI fundamentals.
Professional Services
Built Lilli, an internal generative AI platform launched in July 2023 that about three-quarters of its roughly 40,000 employees have adopted, sending more than 500,000 prompts a month. The firm says Lilli cuts information search and synthesis time by up to 30% and drafts slide decks and proposals, work typically done by junior consultants.
Insurance
Launched AXA Secure GPT on Microsoft's Azure OpenAI Service in 2023, giving roughly 140,000 employees a secured internal generative AI platform for drafting, summarizing, and translation. In July 2026 the insurer began rolling out Microsoft 365 Copilot to employees worldwide alongside an AI upskilling program, under group chief technology and AI officer Matthieu Caillat.
Retail
Ingka Group, IKEA's largest retailer, set a target in April 2024 to train about 30,000 co-workers and 500 leaders in AI literacy, with courses ranging from AI Fundamentals to Responsible AI and AI Exploration Days for leaders. Employees also get Hej Copilot, a generative AI assistant built with Microsoft for text and image creation, idea generation, and presentations.
Two things happening at once. Edelman, Weber Shandwick, Golin, and Burson are building AI practices to sell, while comms teams use it quietly for monitoring, drafting, and internal email. Klarna and Zoom both put AI avatars of executives on camera, which is either the future or a warning depending on who you ask.
Software & Technology
CEO Eric Yuan delivered his opening remarks on Zoom's quarterly earnings call using an AI avatar of himself built with Zoom Clips, the company's asynchronous video tool. The avatar said Yuan was among the first CEOs to use an avatar on an earnings call, and addressed safeguards against misuse of AI-generated content. Zoom said its custom avatar add-on would become available to all users that same week.
Fintech & Payments
Klarna presented its Q1 2025 earnings highlights on May 21, 2025 through an AI avatar of CEO Sebastian Siemiatkowski rather than the CEO himself, and TechCrunch reported that the avatar's own admission was the main giveaway that it was AI. The avatar reported 100 million users, a fourth consecutive profitable quarter, and revenue per employee approaching $1 million after the company shrank from about 5,000 to nearly 3,000 employees. TechCrunch noted the avatar blinked less than a human and had imperfect voice synchronization.
Public Relations
Burson launched Reputation Capital on June 11, 2025, an AI platform that scores corporate reputation continuously across eight drivers using signals from news, social media and client-owned data, and connects those signals to business outcomes from stock price movements to purchase intent. It runs on Decipher, Burson's proprietary cognitive AI built with technology partner Limbik, and its methodology was developed with Augmented Intelligence Labs, an Oxford University enterprise. In a tech sector study Burson found a one percent increase in a company's reputation score could equate to up to $2.4 billion in added shareholder value.
Public Relations
Golin, an Interpublic Group agency, launched First Answer on September 29, 2025 to track and shape how ChatGPT, Gemini, Perplexity and other AI systems describe brands. The platform has three modules: Benchmark for competitive positioning in AI answers, Optimize for AI-oriented press releases and earned media, and Defend for monitoring misinformation and negative sentiment. Golin says up to 90% of AI search results come from earned media citations rather than brand websites, and the launch release did not include client results.
Advertising & Marketing Services
Real Chemistry reported $560 million in 2025 revenue, up 14% year over year, which it attributed to demand for AI-enabled healthcare communications and commercialization work. Its HealthGEO product gives clients a centralized view of how their brands are represented across leading large language models, alongside a proprietary omnichannel orchestration engine for real-time personalization. The company said it moved past employee productivity use cases into agentic tools embedded in end-to-end client workflows.
Public Relations
Weber Shandwick extended Weber I/O, its data, technology and AI practice, to EMEA on 31 July 2025 under Marcus Dyer. The practice spans AI acceleration, experience, performance and intelligence, with AI acceleration covering agent orchestration, machine readability intelligence, message testing and scenario planning, and it includes Radius, an AI-powered crisis and issues management offering, plus HALO Workspace built on IPG's Acxiom data. Weber Shandwick describes Weber I/O as the AI backbone of its wider offering and published no client metrics with the launch.
Public Relations
Edelman launched Edelman Intelligence on May 20, 2026, folding its proprietary AI tools, data science, research, analytics and predictive intelligence into a single unit built on expertise that previously sat within Edelman DXI. It operates as one of the firm's five core practices rather than a standalone research arm, with a stated mission to predict, power and prove the impact of earned strategy on business outcomes. Gregory Gittrich, who joined Edelman in 2026 to lead the new group, is global head of intelligence.
Public Relations
Cision added an integrated AI suite to its CisionOne platform on May 22, 2025, including a guided conversational assistant, AI summaries of media coverage, smarter search with keyword suggestions, a React Score that flags potentially harmful mentions in real time, and personalized pitch writing with recommended send timing. Cision said 84% of Fortune 500 companies use its products and it serves more than 75,000 customers. The launch cited its own 2025 Cision and PRWeek Comms Report finding that 81% of PR professionals face pressure to do more with fewer resources.
Manufacturing & Industrial
Cosentino, which employs more than 5,900 people across nearly 80 countries, runs all internal communications with a three-person team and uses Staffbase's AI copywriting and design assistance plus more than 50 color-coded templates to produce localized employee email. The company reports a 70% average open rate, 85% daily active users and 73% of access coming from mobile, with 50% employee engagement reached in the first four weeks after launch. Maria Luisa Garcia Perez is Global Internal Communications General Manager.
Healthcare & Pharmaceuticals
Pfizer ran its second annual AI Festival Week in late October 2025, an internal program of 54 sessions across 7 countries delivered virtually and in person to build AI fluency among employees. Chief AI and Analytics Officer Berta Rodriguez Hervas led the kickoff and Chief Digital and Technology Officer Lidia Fonseca hosted fireside chats with Scale AI CEO Jason Droege and Mistral AI CEO Arthur Mensch. Sessions covered Copilot workshops, no-code agents and open-source models, with Pfizer citing workflow automation time savings of up to 80% in some cases.
Prompt-to-website is the most commoditized AI product on this list. Squarespace, Webflow, GoDaddy, and WordPress all ship it now, largely because AI-native tools like Lovable, v0, and Bolt grew fast enough to force the issue. Worth watching for what it does to the low end of web design work.
Web Hosting & Site Builders
Blueprint AI asks a few questions and generates a full site design with curated imagery, which users then edit rather than starting from a template. More than half of new Squarespace customers now begin with Blueprint, and a late-September 2025 update added a chat element for further tailoring. TIME named it one of the Best Inventions of 2025.
Web Hosting & Site Builders
Webflow launched an AI Assistant, AI code generation and AI SEO tooling at Webflow Conf in September 2025, then added a Claude connector in February 2026 that can design pages, manage CMS content and run audits. It opened a private beta of Webflow AEO on April 13, 2026, an agentic answer engine optimization product that reports AI citations and pushes prioritized fixes. Webflow says its AI-assisted SEO auditing drives 75% more monthly organic traffic, a company figure not independently verified.
Web Hosting & Site Builders
Airo lets small business customers describe a business in conversation and have GoDaddy build the site, logo and related services, replacing template-based website builders and Do It For You packages. On the July 30, 2026 earnings call GoDaddy said Airo annualized bookings reached $50 million in Q2 2026, up 5x from $10 million in Q1. More than 70% of Airo users hold at least two paid products, against just over 50% for the overall customer base.
Web Hosting & Site Builders
Horizons, a no-code AI builder launched in early 2025, drew more than 800,000 users by year end. Hostinger reported $325 million in 2025 revenue, up 51% year over year, with 4.6 million customers across more than 150 countries. Its Kodee AI agent handled 81% of customer support requests by the end of 2025, up from 50% at the start of the year, and the company put AI-driven operating cost reduction at about $10.6 million.
Software & Technology
WordPress.com released a free AI website builder on April 9, 2025 that generates a working site from a chat prompt such as 'build a website for my coffee shop', then allows edits by chat or by hand. Users get 30 free prompts and need a Premium plan at $96 a year or Business plan at $300 a year to publish, both with unlimited prompts. It runs on a mix of self-hosted open source models and externally hosted models, works only on brand-new sites, and cannot build ecommerce stores or sites with complex integrations.
Software & Technology
Vercel raised a $300 million Series F at a $9.3 billion post-money valuation, co-led by Accel and GIC. Its v0 prompt-to-interface tool had 3.5 million unique users at the time, with Teams and Enterprise accounts making up more than half of v0 revenue. Company revenue grew 82% year over year and the user base doubled, and named customers include Anthropic, OpenAI, Square, WPP, PayPal, Under Armour, Nike, Target and Walmart.
Software & Technology
Lovable turns text prompts into working web apps and sites, and raised a $330 million Series B at a $6.6 billion valuation on December 18, 2025, led by CapitalG and Menlo Ventures. The Stockholm company reported more than $200 million in annual recurring revenue as of November 2025 after reaching $100 million ARR within eight months of launch. More than 100,000 new projects are built on it daily, with over 25 million projects in its first year, and customers include Klarna, Uber and Zendesk.
Web Hosting & Site Builders
Framer shipped a set of AI web design features on May 21, 2025, including Wireframer, which turns a written prompt into a custom page structure, and Workshop, a vibe-coding assistant that generates custom components. Vector drawing and animation tools and advanced site analytics shipped alongside them, released to all users with no beta period. CEO and founder Koen Bok said the goal was simplifying the journey from concept to live site.
Software & Technology
Replit raised $250 million at a $3 billion valuation on September 10, 2025, led by Prysm Capital with Amex Ventures and Google's AI Futures Fund. Annualized revenue went from $2.8 million to $150 million across a user base of more than 40 million. Its Agent 3 release runs autonomously for up to 200 minutes, tests and fixes its own code, and is used by teams at Zillow, Duolingo and Coinbase.
Software & Technology
Bolt.new generates full-stack web and mobile apps from natural language in the browser, pairing StackBlitz's WebContainer runtime with Claude. It reached $40 million ARR by March 2025 after going from $4 million ARR in four weeks to about $20 million in two months, and passed 7 million users by December 2025, roughly 14 months after launch. StackBlitz raised a $105.5 million Series B in January 2025 led by Emergence Capital and GV at about a $700 million valuation, though gross margins were only around 40% as of May 2025.
Meta Advantage+, Google Performance Max, TikTok Symphony. The platforms doing the AI work for advertisers, often without naming it. These are already in your stack if you spend a dollar on paid.
Social Media & Platforms
Symphony Creative Studio added Image to Video, which turns product photos and brand assets into branded video, Text to Video for generating and testing concepts without visuals, and Showcase Products, which puts products in front of Symphony Digital Avatars holding them, wearing them, or displaying an app.
Social Media & Platforms
Meta AI restyle edits Instagram Stories from a text prompt: remove objects, add elements, change an outfit or a video background, or apply preset effects. Users can push restyled edits out through Add Yours stickers to start a trend.
Social Media & Platforms
Machine learning built on Reddit's 23 billion plus posts and comments powers ad targeting keyed to community conversations, including AI-enhanced contextual keyword targeting. Reddit's automated Max Campaigns cut cost per acquisition 17% and lifted conversions 27% on average in early split tests.
Streaming & Entertainment
Magic Words analyzes scenes across Disney's library to tag content, brands, and emotional tone, then lets advertisers buy against the mood of a moment rather than a demographic. It runs on Disney+ and Hulu, and went into beta with six agency groups: Dentsu, Omnicom, Horizon Media, GroupM, IPG Mediabrands, and Publicis Media.
Social Media & Platforms
AI Sponsored Snaps put brand AI agents inside Chat, the surface where Snapchatters sent over 950 billion messages in Q1 2026. More than half a billion Snapchatters have messaged My AI since launch. Snap reports the format drives 22% more conversions at nearly 20% lower cost per action, and twice the conversions per full-screen ad view versus other inventory.
Advertising Technology
Kokai is The Trade Desk's AI buying platform, which the company says scores trillions of bidstream signals to set targeting and bids in real time. In the company's own analysis of 665 campaigns run between January and September 2025 with conversion revenue as the primary KPI, advertisers in the United States and Canada averaged $5.40 in revenue per dollar spent. The figure comes from The Trade Desk itself and covers only campaigns optimized toward revenue.
Advertising Technology
AppLovin opened its Axon AI ad engine, closed to outside advertisers for 14 years, to self-serve signups worldwide in June 2026 after a referral-only launch on October 1, 2025. CEO Adam Foroughi said on the May 2026 earnings call that opening the platform "changes the trajectory of this company in a very meaningful way." The company reported Q1 2026 revenue of $1.84 billion, up 59% year over year, and said average annualized revenue per new customer runs well over $70,000.
Advertising Technology
Criteo became the first ad tech partner to integrate with OpenAI's advertising pilot inside ChatGPT Free and ChatGPT Go in the United States, announced March 2, 2026. Criteo said that in a February 2026 sample of 500 U.S. retailers, users arriving from large language model platforms such as ChatGPT converted at roughly 1.5 times the rate of other referral channels. CEO Michael Komasinski called the integration a step forward for advertising in an emerging AI experience.
Advertising Technology
Amazon Ads announced an agentic AI creative tool inside Creative Studio on September 17, 2025 that researches a product and audience, proposes concepts, builds storyboards, and produces finished video and display ads with animation, voiceover, and music. The output runs across Sponsored Brands, Sponsored Display, Amazon DSP, and Brand Stores. The tool launched in beta at no additional cost and is built on AWS using Amazon Nova and Anthropic Claude models.
Streaming & Entertainment
At its May 13, 2026 upfront, Netflix said it is testing AI agents that can plan, optimize, and purchase ads on the platform, moving automated decisions into budget allocation, targeting, and bidding. Netflix also uses AI to reformat advertisers' existing assets into vertical video and pause ads, with tests run alongside DoorDash, Target, and TurboTax, and plans to offer the capability across all ad-supported regions by the end of 2026. Its ad tier reached 250 million global monthly active viewers, and Netflix did not publish performance figures for the AI tools.
Social Media & Platforms
Performance+ is Pinterest's AI suite that automates bidding, targeting, and creative, and it accounted for 30% of Pinterest's lower-funnel ad revenue in Q1 2026, with adopters growing lower-funnel spend at nearly twice the rate of non-adopters. Pinterest says the setup requires about 50% fewer configuration inputs than a standard campaign. Jewelry brand Mejuri reported a 46% ROAS increase and 62% conversion lift in a four-week test, a single advertiser result rather than a platform average.
Less marketing, more operations, but it shows up in margin and product availability. PepsiCo, Unilever, and Walmart on demand forecasting and logistics.
Retail
Route optimization technology packs trailers efficiently and minimizes miles travelled. Walmart eliminated 30 million unnecessary miles driven, avoided 94 million pounds of CO2, and bypassed 110,000 inefficient paths, work that won the Franz Edelman Award in 2023.
Retail
The Inventory Ledger handles up to 360,000 inventory transactions per second at peak and serves as many as 16,000 requests for inventory positions per second, built to scale further.
Apparel & Fashion
Applies AI across the chain from design and production through to pricing, using predictive intelligence for real-time demand forecasting and inventory management and RFID for garment-level visibility. The Inditex-owned brand reports 7.1% year-over-year sales growth off the digital transformation work.
Grocery & Delivery
Every machine learning use case at DoorDash runs through Sibyl, its prediction service cluster: search and recommendation, fraud detection, dasher dispatch optimization, and delivery time prediction. It is deployed as a Kubernetes service on AWS with a Kotlin gRPC server in each pod.
Automotive
The AIconic Agent is a generative AI multi-agent system for procurement and supplier networks. It builds on Knowledge Navigator, Offer Analyst, and Tender Assistant, the GenAI tools BMW Group Purchasing introduced in 2024 as central knowledge databases for analysis.
Food & Beverage
Rebuilt demand, supply network and materials planning on o9 Solutions software with the goal of "touchless" planning across more than 270 plants and 600 distribution centers. Global SVP of supply chain planning Elito Siqueira reported forecast accuracy up 20%, out-of-stock incidents down 50% over three to four years, and US demand planning running at 85% touchless output with out-of-stocks below 0.5%.
Food & Beverage
Uses generative AI for procurement cost-gap analysis and an End to End Logistics Flow tool built with Palantir. Chief supply chain officer Paul Gallagher said the analytics recorded more than 30% waste reduction in areas where the data was implemented, and ELF produced up to 400 recommendations in its first six months with 70% of them automatically accepted. Decisions that used to take a day now take a minute.
Food & Beverage
Plans its supply chain through Kraft Heinz Lighthouse, a proprietary control tower built with Microsoft, and uses proprietary AI vision to screen incoming ingredient quality. Bill Durbin, head of North America logistics and planning, said AI raised Claussen pickle production efficiency by 12%. A company spokesperson told Supply Chain Dive the goal is a self-driving, fully integrated supply chain with full visibility from farm to fork.
Grocery & Delivery
Completed the rollout of Afresh's AI ordering and inventory system across produce, meat, seafood, bakery and deli in all of its stores, including Safeway, Jewel-Osco, Shaw's, Vons and Acme. The partnership began in 2022 and Afresh now covers more than 10,000 store departments, though the announcement reported no shrink, waste or sales figures for Albertsons specifically.
Grocery & Delivery
Runs a shared deep learning forecasting engine, trained on billions of sales data points across the retailers on the Ocado Smart Platform, that balances availability against waste on perishables. Ocado says the system produces more than 70 million supply chain forecasts a day, is up to 40% more accurate than traditional retailer systems, and orders up to 98% of stock automatically. The figures come from Ocado and are not independently verified.
Food & Beverage
Applies AI to demand forecasting, climate-resilient crop selection, energy analysis and real-time production optimisation, with digital twins used to test factory changes before they are made. Senior global operations and digital transformation leader Christophe Villain said the forecasting reduces the risk of over or under production, improves on-shelf availability and limits waste, citing extra packaging supply found when premium pet food demand rose. No percentage results were published.
Grocery & Delivery
Runs RELEX Solutions AI forecasting and replenishment across M&S Food, feeding sales history, weather, promotions, pricing and events into demand predictions and then automating ordering against inventory levels, lead times and delivery schedules. RELEX said in a March 2026 update that the system covers 1,050 stores and 13 distribution centres in the UK and Ireland, where fresh and chilled is more than 70% of the range. The stated aims are better availability and less food waste, with no figures published.
The smallest category here, but the one with the longest track record and the most measurable savings. Visa, Stripe, HSBC, Commonwealth Bank. AI has been load-bearing in this space for over a decade.
Fintech & Payments
A payments foundation model turns transactions into embeddings used to make real-time predictions. Authorization Boost's retry logic recovered more than 6 billion dollars in legitimate declined transactions for Stripe users in 2024, a record. Card testing attacks are up across the industry but down 80% on Stripe.
Fintech & Payments
A scam detection feature assesses whether a customer is being coached into making a card payment as part of a scam and declines it, then walks them through an in-app intervention with educational content and access to a fraud specialist. Revolut reported a 30% drop in fraud losses from scams where money was sent for investment opportunities.
Fintech & Payments
Risk Manager lets sellers write rules that decline a payment, trigger a risk alert, or invoke 3D Secure when conditions are met. Rules can key off Square's own risk evaluation, an AVS mismatch, or an invalid CVV.
Fintech & Payments
Reported that its AI-based security systems identified and blocked 144% more suspected fraudulent activity over the 2025 Black Friday and Cyber Monday weekend globally than over the same weekend a year earlier. Visa attributes the capability to 13 billion dollars in technology investment over the prior five years.
Banking & Financial Services
Deployed an agentic AI system that detects emerging fraud patterns in transaction data and writes the detection rules to intercept them. It monitors more than 80 million signals and 20 million payments a day and sends about 40,000 proactive customer warnings daily. The bank reported fraud losses fell over 20% in the first half of the 2026 financial year, and the agent contributed to three quarters of its card fraud rules.
Banking & Financial Services
Replaced rules-based anti-money-laundering screening with an AI system that flags suspicious activity without being told what patterns to look for. The bank reports it now finds two to four times more financial crime than the previous system while producing 60% fewer false positives. Analysis of billions of transactions dropped from several weeks to a few days, against about 980 million transactions screened monthly.
Fintech & Payments
Rebuilt its Decision Intelligence fraud scoring engine as Decision Intelligence Pro, an AI model that examines the relationships between the entities involved in a transaction, scans up to one trillion data points and returns an improved risk score in less than 50 milliseconds. Mastercard's own initial modelling put the fraud detection lift at 20% on average and as high as 300% in some instances, with false positives cut by more than 85%. Cyber and Intelligence president Ajay Bhalla announced the tool on February 1, 2024.
Banking & Financial Services
Deployed an agentic AI system built on Envoy, its internal AI platform, that runs identity checks, transaction analysis and scam risk assessment simultaneously during a customer interaction, with human colleagues keeping the final decision. Lloyds says it prevented more than £1 billion of fraud in 2025 and has invested £100 million in fraud technology since 2023 across 28 million customers. A separate Scam Check tool using machine learning and image analysis for marketplace scams is due across Lloyds, Halifax and Bank of Scotland payment journeys later in 2026.
Fintech & Payments
Ran two AI experiments with 13 financial institutions, including ANZ, BNY and Intesa Sanpaolo, using federated learning so each bank trained fraud models on its own data without moving it, plus privacy-enhancing technologies to verify suspicious accounts across institutions. Tested on 10 million synthetic transactions, the collaborative model detected known fraud twice as effectively as single-institution models. Swift head of AI Rachel Levi said the results were reported on September 15, 2025, with trials on real transaction data planned next.
Banking & Financial Services
Piloting an AI call assistant inside its specialist scam and fraud team that analyses live customer phone conversations and flags signs the customer is about to transfer funds to a scammer or is being coached by one in the background. Announced May 29, 2025 as part of Westpac's AI Accelerator programme, alongside A$100 million spent on scam prevention over two years and more than A$500 million in customer losses avoided. CEO Anthony Miller said the tool aids teams in real time; Westpac has not published detection metrics for the assistant itself.
E-commerce & Marketplaces
Launched a machine learning preauthorization model in January 2025 that decides per transaction whether to route a Shopify Payments checkout through 3D Secure, replacing blanket rules with real-time risk signals from the full customer journey. Shopify reports a 26 basis point lift in payment success rates and a 20% reduction in fraud chargebacks, which it calculates would have meant $471 million in additional payment volume and $62 million in direct retailer savings had the model been running in 2024. The model is now applied to all Shopify Payments merchants.
Banking & Financial Services
Runs FICO Falcon Fraud Manager with more than 1,000 fraud detection rules combining machine learning and custom enriched data across demand deposits, credit cards, debit cards and merchant services, scoring over 40 million transactions a day at a 4 millisecond average response time. The Turkish bank reports a 98.7% reduction in fraud losses over seven years since 2017 and a false positive ratio improved from 200:1 to 10:1. The figures come from FICO, which gave Yapı Kredi its 2025 Decision Award for Fraud Management.
Banking & Financial Services
Rebuilt its fraud prevention platform around a four-step pipeline of control identification, feature loading, control execution and action application, with controls written as pure functions in Starlark and features served just-in-time, near-real-time or in batch. Detectors, action controls and action-selection controls run as separate control types, and BigQuery stores metadata from every control execution so teams can measure and refine them. Fraud runs at roughly 1 in 10,000 transactions on the platform, and Monzo has not published a figure for losses avoided.
Across the 318 examples in the database, the work clusters into a few patterns that show up over and over:
For a deeper look at the operating model behind these rollouts, see the AI Enablement & Transformation Hub.
A handful of brands keep showing up across the documented examples, either because the work is unusually good or because they've put enough numbers on it for the rest of us to learn from. The short list I'd send to a CMO trying to benchmark:
| Brand | What they're known for | Reported result |
|---|---|---|
| Klarna | AI customer service | Replaced 700-agent equivalent, then publicly reversed course |
| JPMorgan Chase | Internal LLM Suite + Persado for ad copy | Click-through lift as high as 450% in the Persado pilot; LLM Suite rolled out to 140,000 employees |
| Coca-Cola | Generative AI in advertising | AI-remade Christmas film passed its own and competitors' Christmas ad benchmarks |
| Adidas | Personalized email creative | Sneaker design cut from months to days; 37% sales increase |
| Nestlé | NesGPT for drafting, analysis, ideation | 45 minutes saved per employee per week; 7,000 users in three months |
| Sephora | Visual search + recommendations | AI-driven personalization across app, web, and in-store |
| Spotify | AI personalization as product | DJ has shaped listening for 94 million Premium users |
| Heinz | DALL-E brand association campaign | Swept The Drum Awards Festival 2023; built in under a month |
| Walmart | STRIVR for training, AI for supply chain | 15% improvement in employee performance; 95% less training time |
| Meta & Google | Ad platform automation | Advantage+ ~22% ROAS lift; Performance Max ~13% more conversions |
Filter by the Customer Service, Content & Creative, or AI Enablement chips above for the full list per category.
Three rules I held myself to while building this list:
The list is reviewed and re-verified roughly every 90 days. Each card shows the date of the most recent check. If you spot a number that looks off, or a brand that should be on this list and isn't, send it over.
The database above includes a dedicated AI Enablement filter with documented enterprise rollouts: JPMorgan Chase's LLM Suite, Microsoft and EPAM's Copilot programs, Amgen's phased gen AI rollout, Klarna's reversal, Walmart with STRIVR, and more. Each entry links to the primary source.
For the free tools and frameworks I use when running enablement programs, see the AI Enablement & Transformation Hub. Or get in touch directly.
Retail and e-commerce are out in front. They already had product catalogs, recommendation engines, and customer data infrastructure, so AI slotted into something that existed rather than requiring a rebuild. Financial services comes next, with the longest track record of all, since fraud detection has been running on machine learning for over a decade. Food and beverage dominates the advertising examples, with Coca-Cola, Heinz, Cadbury, Nestlé, and PepsiCo all appearing across this database. The pattern that holds across every sector: companies with very high customer interaction volume see payback fastest. The AI for Brands hub has more context on where each sector actually stands.
It depends on the use case, and the numbers vary by an order of magnitude, so being specific matters. Ad platform automation is real but modest: Meta reports a 32% increase in return on ad spend for Advantage+, and LinkedIn reports 52% lower cost per action on Accelerate. Content production is where the figures get large. Zalando says about 70% of its editorial campaign imagery is AI-generated, with production time down from six to eight weeks to three or four days at roughly 90% lower cost, and Duolingo built 148 new courses in about a year after its first 100 took roughly twelve years. Customer service scales but demands care: Klarna's AI handles 2.3 million conversations a month, equivalent to 700 full-time agents, and the company still had to reverse course and rebuild a hybrid model after cutting roughly 700 roles. Personalization is less a result than a description of how those products now work.
Five patterns repeat across the 318 documented examples in this database. First, automation inside platforms you already pay for, like Meta Advantage+ and Google Performance Max. Second, creative production at volume, where the cost and speed gains are most concrete. Third, personalization built so deeply into the product that it is no longer a feature. Fourth, customer service as a layer over a real team rather than a replacement for one. Fifth, internal enablement, meaning company-wide assistants and training programs. The newest shift is agents that complete a task instead of drafting text, and AI work spreading well past marketing into communications, supply chain, fraud detection, and web design.
63 of the companies documented here appear on the published 2026 Fortune 500, including Walmart, Amazon, JPMorgan Chase, Microsoft, Coca-Cola, PepsiCo, Starbucks, McDonald's, Visa, and Mastercard. Their work spans advertising, content production, customer service, e-commerce, and internal rollouts, and each entry carries a rank so you can see where the company sits. One caveat worth keeping: the Fortune 500 is a US-only list, so genuinely enormous companies like Nestlé, Unilever, Alibaba, and Tesco are absent from it despite appearing throughout this database. A missing rank means the company is not on that particular US list, not that it is small.
This database documents twelve deployments where an agent completes a task rather than suggesting one. Papa Johns became the first partner for Google Cloud's Food Ordering agent in January 2026, running voice and text ordering across its app, website, phone lines, kiosks, and in-car. Air India's eZ Booking builds a reservation from a spoken or typed itinerary. Pandora's concierge, Gemma, runs on Salesforce Agentforce and handles 60% of support reasons. Ralph Lauren's Ask Ralph styles inside its app on Azure OpenAI, and Alibaba opened a catalog of more than 4 billion products to its Qwen assistant. On the buying side, Bayer runs agentic ad buying through the PulsePoint demand-side platform with a fifteen-person in-house media team. Read each one for what the agent actually does, because most still handle narrow, bounded jobs.
The holding companies are further along than most of their clients. Publicis says a third of its creative revenue now comes from its fully AI-enabled production platform, after roughly 12 billion euros of AI and technology investment. WPP launched Open Pro, a self-serve tier that lets brands run campaigns without a full-service agency team at all, and is consolidating more than 10,000 production staff into a single unit running on its Open platform. Jellyfish, part of the Brandtech Group, has agents doing junior media buyer work and reports a 65% cut in campaign launch times. Ogilvy North America reports 78% adoption of WPP Open across more than 2,000 people. If you are hiring an agency in 2026, this is what is under the hood, and it is worth asking what you are paying for.
Two things are happening at once. The agencies are building AI practices to sell, including Edelman Intelligence, Weber Shandwick's Weber I/O, Golin's First Answer for tracking how ChatGPT and Perplexity describe a brand, and Burson's Reputation Capital, which scores corporate reputation continuously across eight drivers. Meanwhile in-house teams use it quietly for media monitoring, drafting, and internal email, like Cosentino running all internal communications for more than 5,900 people across nearly 80 countries with a three-person team. The most exposed version is the executive avatar: both Zoom and Klarna delivered earnings remarks through AI avatars of their own CEOs, which is either the future or a warning depending on who you ask.
Pick the thing your team touches most often and start there. Email personalization and ad creative testing are usually the safest first bets, because they are measurable, reversible, and require no rebuild. Once you have a number to point at, the harder use cases get easier to fund, because the conversation moves from "should we try AI" to "here is what AI did for us last quarter." The mistake I see most often is starting with the most impressive use case instead of the most useful one. Generative video for a brand campaign is exciting; subject line testing is what compounds. If you would rather skip the trial and error, that is what the AI enablement work is for.
Start with what is already inside the tools you pay for. Meta Advantage+, Google Performance Max, the AI features in Klaviyo or Mailchimp, and Canva Magic Design are switched on for most teams already and are genuinely useful, with no new vendor and no procurement cycle. The next layer up is also low-friction: a paid ChatGPT, Claude, or Gemini seat for the team, plus whatever AI is native to your wiki. That covers research, drafting, and reformatting, and it pays for itself the first week. The advanced layer, meaning Persado for ad copy at scale, Jacquard for CRM, or an internal LLM platform, needs a real procurement cycle and should not be the first move. For a broader list, the free AI tools directory covers more ground.
Yes, and most teams work this out only after something goes wrong. If you are producing customer-facing content, or you work in finance, health, or legal, the stakes are obvious. Even in lower-risk categories a basic policy saves a lot of awkward conversations. The things to nail down: what can go out without a human reviewing it, what disclosure language you use when AI is involved, what data your AI tools can actually see, which is the one most policies skip, and who owns the output when a contractor used AI to make it. Write a version one and plan to revise it, because the first version will be wrong in small ways and you will learn what to tighten the first time someone asks whether they are allowed to do something. The free AI policy generator covers all of that as a starting point.
Marketing Strategist & AI Expert