Marketing. AI. Strategy.
EnableHow brands use AI
Search it, filter it, save the ones you want to come back to. Every card links straight to the source, so you can check my work.
Get it on iPhoneFreeSome companies show up more than once, which is why there are more examples than there are brands.
Free tool
Tell me your goals and I will compare them against 424 documented cases, then give you specific recommendations you can act on.
Your saves
The most public-facing AI work, and the bucket most people picture when they hear "AI in marketing." Most of these are about scaling creative production or letting platform algorithms do the bid allocation. Heinz, Coca-Cola, JPMorgan, and Cadbury are all here.
Coca-ColaFood & Beverage
AdvertisingFortune 500 · #91Recreated its 1990s "Holidays Are Coming" commercial with generative AI. Head of generative AI Pratik Thakar says the film was not just an average success rate on acceptability, understanding, and entertainment value, but passed Coca-Cola's own and competitors' Christmas ad benchmarks. The Create Real Magic platform also turned its 1931 Santa into a character people could converse with.
MetaSocial Media & Platforms
AdvertisingFortune 500 · #17Advantage+ shopping campaigns automate targeting, creative, placements, and budget in real time from the advertiser's inputs. Meta reports the setup helps increase return on ad spend by 32%.
GoogleAd Tech & Marketing Software
AdvertisingFortune 500 · #5Performance Max allocates budget across Search, YouTube, Display, Gmail, and Maps from a single campaign, using Google AI for bidding, budget optimization, audiences, creative, and attribution against the conversion goals the advertiser sets.
HeinzFood & Beverage
AdvertisingAgency Rethink gave DALL-E 2 the instruction to depict a ketchup bottle, and the outputs all looked like Heinz. Rethink calls it the first AI-generated ad campaign, built from initial pitch to release in under a month, and it swept The Drum Awards Festival 2023.
Food & Beverage
AdvertisingMachine learning turned a single Shah Rukh Khan film into ads that doubled as spots for thousands of local businesses hit by the pandemic. Built by Ogilvy Mumbai and Wavemaker Mumbai, the campaign won a Cannes Lions Titanium and an LIA Grand.
JPMorgan ChaseBanking & Financial Services
AdvertisingFortune 500 · #12Signed a five-year deal with Persado after a pilot in which Chase saw click-through lift on Persado-written ad copy as high as 450%, against others in the 50 to 200% range.
Harley DavidsonAutomotive & Mobility
AdvertisingAlbert AI ran digital media buying for the New York dealership, starting with a "48 bikes in 48 hours" push to clear seasonal overstock that nearly doubled the previous sales record. After six months the dealership credited 40% of its motorcycle sales to Albert.
WPPAdvertising, Marketing & PR Agencies
AdvertisingProduction Studio gives clients direct access to WPP's generative content engine through the WPP Open operating system, built on NVIDIA's Omniverse platform and the OpenUSD standard for 3D workflows. WPP pitches it as exponentially more content per campaign.
Publicis GroupeAdvertising, Marketing & PR Agencies
AdvertisingCoreAI is a groupwide system meant to put AI capability into every part of the business, backed by a 300 million euro commitment over three years with 100 million allocated to 2024, split evenly between people and technology. Publicis announced it off the back of 6.3% organic growth in 2023.
UnileverConsumer Goods
AdvertisingBeauty AI Studio runs the full content lifecycle, from ideation through personalisation across priority markets, for Unilever's Beauty & Wellbeing power brands including Dove, Vaseline, POND'S SKIN INSTITUTE, and CLEAR.
PepsiCoFood & Beverage
AdvertisingFortune 500 · #45Ada is PepsiCo's internal AI platform, described by one executive as "like our Google." On creative development the team uses it to test work from early-stage ideas through to finished executions, building on the best ideas until they land on a strong one.
LinkedInSocial Media & Platforms
AdvertisingAccelerate reads an advertiser's website, LinkedIn page, and prior ad accounts, then builds the creative and targets the audience, with Microsoft Designer available for refinement. LinkedIn reports it drives 52% lower cost per action than classic campaigns and cuts campaign creation from 15 hours to 5 minutes.
HeinekenFood & Beverage
AdvertisingNamed WPP its global agency partner for shopper marketing and commerce across the beer portfolio, with WPP Open, the group's AI-powered operating system, supporting the work. It covers in-bar, retail, and e-commerce activity plus shopping integrations around sponsorships including Formula 1 and the UEFA Champions League.
P&GConsumer Goods
AdvertisingFortune 500 · #53Leaning on what CEO Shailesh Jejurikar calls an "enormous wealth of consumer data" plus AI to handle a fragmented media reality where "retailers are becoming media platforms and media platforms are becoming retailers." P&G mines product and shopper research, social posts, and brand fan sites to inform product innovation and campaigns.
LexusAutomotive & Mobility
Advertising'Driven by Intuition' was the world's first advert scripted entirely by AI and shot by an Oscar-winning director. IBM Watson was developed against past award-winning luxury adverts plus data on human emotional responses, and Kevin Macdonald directed the result. It launched the new ES executive sedan in Europe in November 2018.
American Eagle OutfittersApparel, Fashion & Luxury
AdvertisingUses AI in media planning and buying rather than creative production, with CMO Craig Brommers saying the brand avoids AI-generated creative over concerns about generic output. About 40% of the retailer's media business is already supported by AI. The brand produces roughly 500 pieces of content per week.
People IncMedia, Publishing & Entertainment
AdvertisingSells advertising through D/Cipher, an intent targeting tool that matches ads to content signals rather than cookies. The publisher reported D/Cipher deals accounted for half of its direct-sold digital revenue and ran 50% larger on average than deals without it. It has since extended the tool to third-party inventory as D/Cipher+.
TencentSocial Media & Platforms
AdvertisingUpgraded the adtech foundation model behind its Weixin and Tencent Video ad products and launched an automated campaign tool called AIM+. Marketing Services revenue reached RMB 145.0 billion in 2025, up 19% year on year. The company attributes the pricing gains to AI-powered ad targeting and to advertisers using AI to produce more ad variants, noting ad loads stayed below peer levels.
LululemonApparel, Fashion & Luxury
AdvertisingFortune 500 · #367Ran non-branded Performance Max campaigns in Canada and paired them with a measurement setup combining marketing mix modeling, incrementality experiments, and attribution. The work boosted return on ad spend by 8% and cut customer acquisition costs on those campaigns. The strategy won top honors at the Google Search Honours Awards in Canada and was later exported to other markets.
HavasAdvertising, Marketing & PR Agencies
AdvertisingBuilt Converged, a cookieless planning and activation system that uses an AI propensity model to score audience cohorts on media behavior, demographics, and psychographics, feeding past campaign results back in as benchmarks. The UK operation ran over 850 campaigns for 41 clients since the February 2024 launch, with average cost-per-click down 47%, cost-per-lead down 44%, and CPM down 9%.
KalshiFintech & Payments
AdvertisingHired creator PJ Accetturo to produce a national commercial entirely with Google's Veo 3, which aired in the YouTube TV stream of Game 3 of the 2025 NBA Finals. The spot cost about 2,000 dollars and took two days, against a comparable traditional production Kalshi put at seven figures and several months. Accetturo ran 300 to 400 generations to get 15 usable clips.
Burger KingRestaurants
AdvertisingRan the Million Dollar Whopper Contest starting February 5, 2024, letting customers pick up to eight ingredients while generative AI built by Media.Monks rendered a shareable image of the burger plus a custom jingle. Three winning burgers were slated to be sold in restaurants and the creator won $1 million; CMO Pat O'Toole tied the contest to the 1974 'Have it your way' positioning.
MangoApparel, Fashion & Luxury
AdvertisingReleased what it called the fashion industry's first entirely AI-generated ad campaign in July 2024 for its Mango Teen Sunset Dream collection. Real photos of each garment were used to train a generative model that placed the clothes on synthetic models against Moroccan backdrops, and Mango's internal photo studio then retouched the images; the company says it runs more than fifteen AI applications across its value chain.
SvedkaFood & Beverage
AdvertisingAired "Shake Your Bots Off" during the Super Bowl, a 30-second spot it touts as the first "primarily" AI-generated national Super Bowl ad. It partnered with AI company Silverside, and parent company Sazerac said it took roughly four months to reconstruct its Fembot mascot and train the AI to mimic facial expressions and body movements. Humans still developed the storyline, and TechCrunch called the heavy reliance on AI polarizing.
Virgin Media O2Telecommunications
AdvertisingLaunched Daisy, an AI grandmother that answers scam calls and wastes fraudsters' time with rambling stories, on November 14, 2024. The system chains speech-to-text, a scam-trained language model, and text-to-speech, and O2 seeded her number onto scammers' target lists; Daisy has held more than 1,000 conversations with scammers, the longest lasting about 40 minutes.
Under ArmourApparel, Fashion & Luxury
AdvertisingReleased an Anthony Joshua spot in March 2024 that director Wes Walker billed as the first AI-powered sports commercial, combining AI video and photo tools, a 3D model of Joshua built with no athlete access, 3D CGI, an AI voiceover, and 35mm film, finished in three weeks flat. Filmmaker Gustav Johansson pointed out the ad reused footage from his own Joshua commercial shot two years earlier by cinematographer Andre Chemetoff, and credits were added only after industry backlash.
PedigreeConsumer Goods
AdvertisingIts Adoptable campaign uses a machine learning model to turn basic photos of real shelter dogs into studio-quality ad imagery, matching each dog's body shape, color, and unique markings, and removing the dog from ad rotation once it is adopted. Created by Colenso BBDO and Nexus Studios for the Mars-owned brand, it won the Outdoor Grand Prix at Cannes Lions 2024 and uses geographic data such as proximity to parks to place each dog's ad near likely adopters.
Michelob UltraFood & Beverage
AdvertisingIts Lap of Legends TV special staged what it billed as the first real-versus-virtual Formula 1 race, putting F1 driver Logan Sargeant against AI avatars of Mario Andretti, Alain Prost, Nigel Mansell, Damon Hill, Jacques Villeneuve, and Jenson Button, built with machine learning on telemetry and 45 years of historical racing data and shown to Sargeant through an AR display in his racing helmet at Silverstone. The FCB New York program aired in spring 2024 on AMC and BBC America and won Best AR/VR Experience at The Drum Awards for Digital Experience.
KlarnaBanking & Financial Services
AdvertisingReported about $10 million in annualized marketing savings in Q1 2024 from generative AI, 37% of its total marketing cost reductions, including $6 million from image production with Midjourney, DALL-E, and Firefly and $4 million from cutting external translation, production, CRM, and social agencies. Its internal Copy Assistant tool handles 80% of copywriting, image development cycles fell from six weeks to seven days, and spending on marketing suppliers dropped 25%. This is a separate initiative from its OpenAI customer service assistant.
PfizerHealthcare & Pharmaceuticals
AdvertisingFortune 500 · #69Built Charlie, a generative AI platform named after co-founder Charles Pfizer, to draft, edit, fact-check, and support legal review of pharma marketing content, with a red, yellow, green labeling system flagging material that needs closer medical review. Developed with Publicis Groupe on its Marcel platform, Charlie is used by hundreds of people on Pfizer's central marketing team and by agency partners including Publicis and IPG, with outputs validated against previously approved Pfizer content.
OmnicomAdvertising, Marketing & PR Agencies
AdvertisingFortune 500 · #240Completed its acquisition of Interpublic Group on November 26, 2025, forming one of the world's largest and most integrated marketing, media, and intelligence companies, organized around its Omni intelligence platform. The post-merger strategy pairs creative talent with generative AI for content production, adds Enterprise Experience AI through hyperscaler partnerships, and claims 2.6 billion verified global identities; chairman and CEO John Wren called the moment a catalyst for intelligent growth.
MotorolaConsumer Goods
AdvertisingIts Styled With Moto campaign, launched at a Paris event on June 26, 2024, is an entirely AI-generated 30-second fashion film showing more than a dozen outfits inspired by its batwing logo and the six colors of the Razr line, with an AI-made soundtrack reworking the Hello Moto jingle. French agency Heaven spent four months working across nine AI tools including Adobe Firefly, Midjourney, Luma, and Udio, and the launch exhibited 150 AI portraits of guests plus a physical dress made with textile studio Scotomalab.
Colgate-PalmoliveConsumer Goods
AdvertisingFortune 500 · #208Its Hill's Pet Nutrition division piloted Google's Veo model to produce consumer-ready video ads 4 to 6 times faster than traditional timelines, at lower per-concept cost and with equivalent or improved consideration lift versus standard creative. Chief digital and insights officer Brigitte King framed the pilot around volume, variety, and velocity of content, working with Hill's marketers, BCG consultants, and Google technologists.
BayerHealthcare & Pharmaceuticals
AdvertisingRan advertising through Chalice AI to move from automated to autonomous buying. Bayer reported a 6% increase in Claritin brand sales among new customers from the work.
VolvoAutomotive & Mobility
AdvertisingAired "Come Back Stronger" in Saudi Arabia, the first Volvo ad created solely with artificial intelligence. Dubai-based Lion Creative produced it for Volvo's Europe, Middle East and Africa Division and Electromin, the automaker's Saudi distributor. The Arabic-narrated spot does not mention or show any cars, and Adweek asked whether such an ad could persuade buyers to spend up to $80,000 on an electric vehicle.
Liquid DeathFood & Beverage
AdvertisingAired an AI-generated spot on Peacock during the Winter Olympic women's figure skating, in which an AI figure skater says she is not real, pitches Liquid Death and later morphs into a red-eyed demon. The brand did not publish the ad on any of its social media channels, which fuelled confusion on Reddit threads as viewers tried to find it, B&T reported.
Standard CharteredBanking & Financial Services
AdvertisingReleased "Move Ahead," a fully AI-produced film of a 2026 Formula 1 car in its livery, because the bank is an official F1 partner without its own team. Co-director Marcello Costa of London AI studio Misideal sketched the car by hand and had AI render it, and the film was mostly made with Seedance 2.0. The bank says AI-enabled production let it create perspectives that would have been difficult to capture during the racing season.
BitdefenderSoftware & Technology
AdvertisingMade the hero film of its latest US consumer campaign almost entirely with generative tools. Synthetic voices, deepfakes and AI-driven visuals mirror how scammers now operate, while the scammer himself appears in live action. Agencies 20(Something) and Territory Studio worked on the anti-scam campaign, which runs on digital billboards in select regions of North America and on YouTube, Instagram, Facebook, TikTok and Reddit.
The agencies themselves, not their clients. Publicis says a third of its creative revenue now comes from its AI production platform, WPP launched a self-serve tier that skips the agency team entirely, and Jellyfish has agents doing junior media-buyer work. If you hire an agency in 2026, this is what's under the hood.
WPPAdvertising, Marketing & PR Agencies
AgenciesLaunched WPP Open Pro on October 24, 2025, a self-serve edition of its WPP Open AI platform that covers campaign planning, content creation at scale, and campaign publishing, letting brands run campaigns without a full-service agency team. It targets smaller businesses, startups, and performance-focused marketers, with publishing handled directly by the brand or handed off to WPP's Open Media Studio. CEO Cindy Rose framed the launch as transforming how marketing is delivered and expanding WPP's total addressable market.
WPPAdvertising, Marketing & PR Agencies
AgenciesConsolidated its production operations, including global production company Hogarth and production teams from VML and Ogilvy, into a single unit called WPP Production that launches February 23, 2026 with more than 10,000 employees in over 40 locations. Richard Glasson, previously global CEO of Hogarth, leads the unit, which runs on the WPP Open platform and combines generative AI with virtual and hybrid production, building on WPP's content capture and virtual production studio in London. WPP says it does not anticipate layoffs from the reorganization and that cost reduction was not the motivation.
Publicis GroupeAdvertising, Marketing & PR Agencies
AgenciesRuns CoreAI, a data platform launched in 2023 that ties together insights across the group, following Marcel, its 2018 internal collaboration assistant, and roughly 12 billion euros of total AI and technology investment. Digiday reported in October 2025 that a third of Publicis' creative revenue now comes from its fully AI-enabled production platform, and that its organic growth gap over its three main holding company peers was 430 basis points in 2024 and is expected to exceed 600 basis points in 2025. Coca-Cola North America moved its media business to Publicis without a pitch.
Publicis GroupeAdvertising, Marketing & PR Agencies
AgenciesDebuted Leona on October 2, 2025, an end-to-end agentic AI content engine that taps the group's connected identity data set to generate and adapt creative. At the same time it named Deepti Velury, previously chief technology and transformation officer at Epsilon, to the newly created role of global CEO of production, overseeing its production studios, hubs, and AI platforms including the PXP production network.
OmnicomAdvertising, Marketing & PR Agencies
AgenciesFortune 500 · #240Executed live media buys for several clients through an agent-to-agent framework built on the Ad Context Protocol, with software purchasing ad inventory directly from publishers instead of routing through DSPs and SSPs. Head of AI Paolo Yuvienco says the buys shorten the media supply chain, and CEO John Wren calls direct publisher relationships an objective the company is investing in. No performance figures for the agentic buys have been disclosed.
OmnicomAdvertising, Marketing & PR Agencies
AgenciesFortune 500 · #240Scaled the next generation of Omni, its AI-enabled sales and marketing platform, across the whole organization in Q1 2026 as part of its post-Interpublic-merger integration, putting agentic AI tools in the hands of all employees. Chairman and CEO John Wren said Omni integrates Acxiom's Real Identity data and partnerships with Adobe and Amazon, and named Clorox, Dyson, Delta, Exxon, Kroger, Merck and Unilever as clients of the integrated model. The company targets 900 million dollars in merger cost synergies in 2026 and 1.5 billion dollars by mid-2028; those are integration targets, not measured AI results.
DentsuAdvertising, Marketing & PR Agencies
AgenciesLaunched Generative Audiences in January 2026 with the UK as its first market, combining people-based data with AI-driven signals to create statistical simulations of audience groups such as UK homeowners, 18 to 34s or early tech adopters, with less reliance on personal data. Dentsu reports early UK trials delivered up to 60% increases in meaningful reach and 33% greater precision when contextual relevance was added; the figures come from Dentsu's own trials rather than independent measurement.
DentsuAdvertising, Marketing & PR Agencies
AgenciesAnnounced dentsu.Connect 4.0 on July 15, 2026, an agentic AI operating system that deploys autonomous agents across media planning, strategy, and audience-building workflows and integrates with clients' existing martech stacks rather than replacing them. The platform runs on custom small language models plus frontier models including Google's Gemini and Meta's Llama. Chief data and technology officer Shirli Zelcer says it encodes craft and people intelligence from Dentsu experts; a Boston Consulting Group survey found 96% of global CMOs say AI drives marketing transformation but only 32% deploy agents across workflows, and no performance results for the platform itself are reported yet.
HavasAdvertising, Marketing & PR Agencies
AgenciesAt CES 2026, Yannick Bollore presented generative AI as operating infrastructure inside Havas's Converged.AI platform, citing cost reductions of 15% to 50% on some client work after roughly 600 million euros invested in AI-related development and partnerships. Havas showed a single still image turned into a short video asset within minutes, and Bollore acknowledged that hallucinations, data security, and client confidentiality remain unresolved risks.
HavasAdvertising, Marketing & PR Agencies
AgenciesAnnounced AVA at CES 2026, a portal giving Havas teams and clients secure access to OpenAI's GPT-5, Anthropic's Claude Opus 4.5, and Google's Gemini 3, with rollout starting in spring 2026 and mandatory AI literacy training and certification across the workforce. AVA sits within the Converged strategy, which combines about 600 million euros spent on AI over the past decade with a further 400 million euros committed through 2027. Chairman and CEO Yannick Bollore said technology should amplify human creativity, not substitute for it.
Accenture SongAdvertising, Marketing & PR Agencies
AgenciesHelped Mondelez scale a generative AI content production platform with estimated cost reductions of 30 to 50%, with the work covering team retraining, workflow restructuring, and decision system redesign in addition to the automation itself. Digiday reports Accenture Song generated about 20 billion dollars in fiscal 2025 revenue, up 8%, with CEO Ndidi Oteh positioning the unit's AI work across customer service, commerce, sales, and design rather than ads alone.
Accenture SongAdvertising, Marketing & PR Agencies
AgenciesLaunched the Accenture Marketing Investment Navigator on June 19, 2026, a measurement platform built with Amazon Ads that unifies marketing mix modeling, attribution, sales lift, and brand lift, running on Amazon Bedrock, Bedrock AgentCore, Amazon Nova, and AWS Clean Rooms with access to Amazon Ads' authenticated graph covering over 90% of US households. Agentic AI automates data ingestion and reconciliation while a conversational interface answers marketers' budget questions. Accenture says initial deployments improved business outcomes by 17% and above at twice the speed of conventional approaches, a self-reported figure with no named clients.
Brandtech GroupAdvertising, Marketing & PR Agencies
AgenciesIts Jellyfish agency deployed AI agents that carry out media buying tasks across Google, Meta, and Amazon, mimicking a junior media buyer's decisions on campaign setup, reporting dashboards, and daily budget adjustments. Jellyfish says the agents cut campaign launch times by 65%, and partner Jeff Matisoff says reporting dashboards that once took up to 40 days can now be set up the same day.
Brandtech GroupAdvertising, Marketing & PR Agencies
AgenciesJellyfish's Share of Model product measures how often AI models mention a brand versus its competitors, analyzing themes, sentiment, and cultural context, then converts those insights into targeting signals for Google Performance Max campaigns. According to Jellyfish, a 90-day campaign for the Project Management Institute that ended in early January 2026 delivered a 20% lift in sales volume, a 45% increase in conversions, and a 156% improvement in return on ad spend.
MonksAdvertising, Marketing & PR Agencies
AgenciesRuns client work through Monks.Flow, an AI tool suite that shifts between AI models based on their suitability for a task, factoring in token efficiency, and can restrict some staff to set menus of AI agents to keep usage predictable. Co-founder Wesley ter Haar told Digiday that token usage is exploding, that subscriptions are on track to reach 25% of revenue by year-end, and that almost all new business is subscription or outcome based rather than hourly. S4 Capital chair Martin Sorrell said the group had probably been ill-disciplined on token spending, though first-half operating profit still doubled year over year to 35.2 million pounds at a 12.3% margin.
MonksAdvertising, Marketing & PR Agencies
AgenciesBuilt a six week campaign for sleep tech brand Hatch's Restore 2 using Monks.Flow and Google Gemini, having Gemini role-play three customer personas and then generating persona-specific ad variants, videos, soundscapes, and text for Google Performance Max. Monks reports an 80% higher click-through rate, a 46% higher site engagement rate, a 31% better cost per purchase, 50% fewer design and production hours, and a 97% cost reduction versus its legacy production approach. Hatch CMO Eric Pallotta said Monks.Flow is helping the brand's creatives focus more on being creative.
StagwellAdvertising, Marketing & PR Agencies
AgenciesStagwell's software arm The Marketing Cloud expanded its Agent Cloud platform in April 2026 with a 10-agent marketing toolkit sold to small and medium-sized businesses and in-house teams, pitched as a way for lean teams to run campaigns without adding staff. Adweek reports The Marketing Cloud exceeded 105 million dollars in revenue in the final quarter of 2025 and grew 41%, and CEO Mark Penn calls it among Stagwell's fastest-growing segments.
StagwellAdvertising, Marketing & PR Agencies
AgenciesBuilding Stagwell Curate, an in-house AI media curation marketplace that uses AI agents built in Anthropic's Claude and data from The Trade Desk's OpenSincera to run domain health checks on ad inventory quality across CTV, online video, display, and audio. Matt Adams, global CEO of Stagwell Media Platform, says the aim is bespoke client controls over supply, with lower tech fees and more transparency than third-party curation marketplaces. Digiday's July 2026 report cites no performance metrics for the platform.
OgilvyAdvertising, Marketing & PR Agencies
AgenciesOgilvy North America runs Spark & Sustain, an AI adoption framework led by head of innovation Kaare Wesnaes and people experience and learning lead Erika Sheridan, built on continuous training that keeps AI in everyday workflows. Adweek's AI Power 50 reports the framework has reached more than 2,000 employees and helped the agency achieve 78% adoption of WPP Open, WPP's AI-powered platform, within Ogilvy North America. The figures come from Adweek's award list profile, not an audited disclosure.
OgilvyAdvertising, Marketing & PR Agencies
AgenciesOgilvy ANZ launched Generative Impact in September 2025, a service pairing Ogilvy PR's earned media work with Ogilvy One's digital experience optimization, with Semrush as AI optimization partner, to get brand content read, ranked, and recommended by large language models. The announcement cites a 2025 Ahrefs study that found 26% of 75,000 brands had no mentions in leading LLM query results despite strong traditional search performance. Ogilvy ANZ is piloting the service with key clients and no performance results have been reported yet.
MekanismAdvertising, Marketing & PR Agencies
AgenciesGave staff AI agents built on Google's Gemini for work such as video editing, and co-founder Ian Kovalik said the average time taken to shoot a video fell from eight weeks to one. The creative agency also cut spending on production and visual effects companies and uses an agent that collects material from past pitches and campaigns for staff filling out requests for proposals.
Ruder FinnAdvertising, Marketing & PR Agencies
AgenciesLaunched an AI Accelerator to make its in-house AI tools the agency's core operating standard. Its rf.TechLab team of 20+ engineers and technologists has built custom tools for generative engine optimization (GEO), micro-influencer mapping and activation, custom GPT agents and synthetic media. The independent communications agency says 88% of its core U.S. account work integrates these custom AI solutions, with 95% expected by Q3.
The category everyone is selling and almost nobody is measuring. Most of these agents do narrow, bounded jobs: take a food order, rebook a flight, buy media. Papa Johns, Air India, Tesco, and Bayer are here. Read for what the agent actually does, not what the announcement calls it.
PandoraApparel, Fashion & Luxury
AI AgentsBuilt Gemma, an AI concierge powered by Salesforce Agentforce Service, which handles 60% of support reasons and guides shoppers through personalized recommendations. In a Salesforce demo, Gemma recommended products based on past purchases, surfaced pricing and product details inside the chat, and switched from chat to voice when the customer wanted to book an in-store appointment. Pandora operates in more than 100 countries and sells over 100 million pieces a year, and the account comes from a Salesforce keynote rather than from Pandora directly.
Ralph LaurenApparel, Fashion & Luxury
AI AgentsAnnounced Ask Ralph on September 9, 2025, a generative AI styling agent inside the Ralph Lauren mobile app built with Microsoft on Azure OpenAI. Shoppers ask open-ended questions such as how to style a navy blazer and the agent returns in-stock Polo Ralph Lauren looks with styling advice, refined through follow-up questions. Ralph Lauren has not published performance metrics for the tool.
TargetRetail
AI AgentsFortune 500 · #41Announced a Target app inside ChatGPT on November 19, 2025, letting shoppers build multi-item baskets including fresh food through conversation and choose drive up, pickup or shipping. Chief information and product officer Prat Vemana said Target was one of the first retailers bringing shopping into the channel. The launch followed a quarter in which Target reported a 1.9% merchandise sales decline and a 3.8% store comparable sales decline.
Papa JohnsRestaurants
AI AgentsBecame the first partner for Google Cloud's Food Ordering agent, announced January 11, 2026, deploying a voice and text ordering agent across its app, website, phone lines, kiosks and in-car systems. The agent handles multi-person group orders in natural language, recognizes Papa Rewards members for one-step reordering, and runs an Intelligent Deal Wizard that applies the best available offer. Chief digital officer Kevin Vasconi is leading the rollout, targeted systemwide by the end of 2026, and no pilot metrics were disclosed.
Woolworths GroupGrocery & Delivery
AI AgentsIs rebuilding its digital assistant Olive as an agentic shopping agent on Google Cloud's Gemini Enterprise for Customer Experience, announced at NRF 2026 in January 2026. Olive accepts image, video and voice input, plans meals around a shopper's preferences, surfaces specials, and with customer consent adds items to the basket and completes checkout, and it also resolves fulfillment errors with real-time refunds. Woolworths is the first Australian retailer on the platform, alongside global pilot participants Kroger, Lowe's and Papa Johns, and no performance metrics have been published.
TescoGrocery & Delivery
AI AgentsBegan rolling out an AI meal-planning assistant in the Tesco app in September 2026, after a trial with around 280,000 employees that started in April. It draws on Clubcard purchase data, so it can suggest recipes by dietary preference, cost or cuisine and build a dish around what a customer already has at home. Tesco's in-house teams built it with Tomoro AI, a UK consultancy that works in alliance with OpenAI.
AlibabaE-commerce & Marketplaces
AI AgentsIntegrated its Qwen assistant with Taobao on May 15, 2026, opening a catalogue of more than 4 billion products so shoppers can describe what they want in plain language, narrow options by budget, brand or occasion, and buy without leaving the conversation. Qwen reached 300 million monthly active users across Alibaba's consumer platforms by early 2026, and about 140 million first-time AI shopping experiences were logged during the Chinese New Year campaign. On the seller side, Tmall upgraded its Business Advisor tool with agents for store analytics, advertising placement, visual content, customer service and post-sale support, and its Dianxiaomi service tool, piloted with 200,000 merchants, has reportedly lifted conversion rates by 30%.
RakutenE-commerce & Marketplaces
AI AgentsAdded its agentic AI concierge, Rakuten AI, to the Rakuten Ichiba mobile app on January 5, 2026, letting shoppers describe a budget, purpose and use case by text, voice or image instead of searching by keyword. The agent recommends from roughly 500 million listings and blends Ichiba product data with general web results. Rakuten also put an AI agent in the English-language Rakuten Card Lite app on February 19, 2026, and has published no usage or conversion metrics for either.
OpenTableTravel & Hospitality
AI AgentsLaunched Concierge, a generative AI dining assistant covering more than 60,000 restaurants worldwide, answering natural-language questions about menus, dietary options and restaurant details from OpenTable's own menu, review and description data plus OpenAI and Perplexity APIs. Chief technical officer Sagar Mehta said savvy diners want to know exactly what to order and whether their needs can be met before they walk in. OpenTable research cited in the article says diners spend an average of 22 minutes researching a restaurant, and that 27% of Britons have abandoned a reservation because the information was hard to find online.
Air IndiaAirlines & Aviation
AI AgentsLaunched eZ Booking in January 2025, an agentic AI booking agent on its website that takes a spoken or typed itinerary and builds the reservation, removing several navigation steps. It opened first to Maharaja Club loyalty members, with mobile web and app to follow, and chief digital and technology officer Satya Ramaswamy said it was built on the airline's experience with AI.g, which the airline calls the industry's first generative AI chatbot. The patent-pending design won a Red Dot Design Concepts award.
BayerHealthcare & Pharmaceuticals
AI AgentsUses agentic AI tools through the PulsePoint demand-side platform and other data providers to pull data and analyze campaign performance, run by a 15-person in-house media team. Senior director of digital media activation Glenniss Richards said a bot left to itself optimized toward incumbent data providers and stopped her team testing new partners, so Bayer set guardrails and keeps humans signing off on any recommended change. She also pushed back on vendor pitches promising one person could manage multi-million dollar campaigns, and disclosed no spend figures or performance results.
Butler/TillAdvertising, Marketing & PR Agencies
AI AgentsSays it is the first agency to run agentic media buys, using Claude with PubMatic's seller agent to source inventory directly and separately testing agentic buying with Yahoo for direct deals. Chief strategy officer Scott Ensign said the buys returned premium supply at lower than expected CPMs, which he attributed partly to compressing the supply path, and did not release campaign performance figures.
Software & Technology
AI AgentsLaunched an autonomous support agent that Zendesk says will solve 80% of support issues without a human. The 80% is the company's stated target for the product rather than a measured result, and TechCrunch reported it as such.
Software & Technology
AI AgentsRaised 131 million dollars on the back of AI support agents that Reuters reported deliver a 60% reduction in contact centre costs for customers running them in place of tiered human queues.
Software & Technology
AI AgentsReached 100 million dollars in annual recurring revenue seven quarters after launching in February 2024, selling outcome-priced AI agents that resolve customer conversations rather than seats.
Software & Technology
AI AgentsReports a 76% average resolution rate across customers using its Fin agent, and has shifted its pricing from resolutions to outcomes as the agent takes on more of the queue.
Automotive & Mobility
AI AgentsAutomated 45% of business to business customer experience tickets with Yuma AI and cut resolution times 90%.
Adecco GroupConsulting & Professional Services
AI AgentsDeployed AI agents across seven stages of recruitment, from pre-screening and talent pool management to onboarding and voice, passing one million AI-powered candidate interactions across ten countries. It has recorded 1.2 million candidate-agent interactions in total, including 250,000 completed interviews across 50,000 jobs. Adecco says that in lead markets the work helped cut time-to-deliver by 50% and drive fill rates above 80%.
IndeedSoftware & Technology
AI AgentsBegan deploying Salesforce's Agentforce agents to take repetitive tasks from its client-facing teams, acting as a 24/7 digital support team for employers. An employer whose job posting is flagged can message an agent to learn why, such as an overly long job title, and get a suggested fix. Indeed says it aims to shorten job-search duration by 50% by 2030, partly through AI that helps its support teams.
C.H. RobinsonManufacturing & Logistics
AI AgentsFortune 500 · #277Runs hundreds of AI agents, almost all built in-house, across its freight business, including agents that deliver customer quotes in 31 seconds, a task that once took human specialists 20 minutes. The CEO says AI has driven a 45% uplift in employee productivity since 2022, and the agents mean the company has not had to replace staff lost to its 11% to 14% annual turnover.
DBS BankBanking & Financial Services
AI AgentsRolled out agentic capabilities in its DBS Joy assistant to 350,000 corporate clients in Singapore on 28 July 2026, letting them retrieve and analyse account and transaction information inside a conversation. In the first six months of 2026, the assistant saw a 22 per cent rise in chats and a 61 per cent rise in active users, which DBS said contributed to a seven per cent reduction in calls or emails to customer service.
AIGInsurance
AI AgentsFortune 500 · #172Uses AIG Assist, a generative AI underwriting tool that CEO Peter Zaffino says delivered a 30% increase in quoted submissions in Lexington middle market property, cut underwriters' time to quote by 55% and increased binding by approximately 40%. With Palantir and Anthropic, AIG is now beta testing a multi-agent system in which specialised agents handle tasks such as submission ingestion and risk evaluation, with human oversight.
Visual search, dynamic pricing, conversion lift on product pages. Sephora, Walmart, and Amazon have been at it longest, but the long tail of catalog brands is where the recent gains are showing up.
AmazonE-commerce & Marketplaces
E-commerceFortune 500 · #1Lens Live lets shoppers point a camera at a real-world object and find matching products, and integrates with Rufus, Amazon's AI shopping assistant, for product insights. It sits alongside AI shopping guides, AI-enhanced reviews, fit tools, and audio product summaries.
SephoraBeauty & Personal Care
E-commerceVirtual Artist uses ModiFace technology to map facial features through the phone camera and overlay products on a selfie. Cheek Try On added over 1,000 shades of blush, bronzer, contour, and highlighter, plus an AI colour match tool that reads an image, estimates the shade of any product in it, and links to a similar Sephora product.
L'OrealBeauty & Personal Care
E-commerceBeauty Genius runs on GPT-4o through Azure OpenAI inside a dedicated L'Oreal environment, holding maximum latency below 5 seconds and scaling from 100 to 2,000 simultaneous users in testing. It answers beauty questions and returns product recommendations in conversation, around the clock.
PinterestSocial Media & Platforms
E-commerceUpgraded visual search so users can find things they struggle to describe in words, like a vibe or an aesthetic. Tapping a Pin triggers visual language models that generate the words explaining why someone likes it, which then narrow the search. It rolled out first in women's fashion in the US, Canada, and the UK.
UniqloApparel, Fashion & Luxury
E-commerceUses ViSenze for visual search and visually similar product recommendations across its online store, which ViSenze says serves millions of online shoppers and increased shopper engagement.
InstacartGrocery & Delivery
E-commerceMore than 70% of Instacart customers have at least one dietary preference. Smart Shop uses machine learning to read patterns in past purchases and searches, then generative AI to link related products. Instacart uses large language models to tell an intentional low-carb shopper from someone who happens to buy chicken breast, without relying on manual tagging.
EtsyE-commerce & Marketplaces
E-commerceRolled out an AI writing assistant and bulk listing suggestions for sellers, plus AI-generated review highlights for buyers, all optional rather than mandatory. Etsy also drafts replies in a seller's own voice, pointing to its own data showing sellers who answer buyer questions within two days convert 27% higher than those who wait longer.
eBayE-commerce & Marketplaces
E-commerceFortune 500 · #368AI fills in product details and category from a seller's photo, cutting the total number of listing steps by half and speeding up listing time. eBay says over 10 million sellers have used its AI features across more than 100 million listings.
ShopifyE-commerce & Marketplaces
E-commerceSidekick is a commerce AI assistant built into every store, handling work like picking a theme, adding product photos, and customizing design through conversation.
WayfairRetail
E-commerceFortune 500 · #330Muse is a Pinterest-style feed where generative AI suggests similar room images and surfaces products matching their attributes. Shoppers can upload a photo of their own room to see how it might look furnished in a given style. Launched February 11, 2025, building on Wayfair's earlier Decorify tool.
Home DepotRetail
E-commerceFortune 500 · #25Magic Apron is a proprietary suite of generative AI tools that answers how-to and product questions, provides project guides, and summarizes customer reviews on HomeDepot.com. At launch in March 2025 it was live on millions of product pages and in the mobile app.
OlayBeauty & Personal Care
E-commerceSkin Advisor is an AI-powered tool on Olay.com that walks shoppers through a diagnostic and returns a recommended routine rather than a generic product grid.
ZalandoApparel, Fashion & Luxury
E-commerceZalando Assistant reached six million users in 2025, a fourfold increase year over year. Size & Fit avoided more than 8% of size-related returns and foundation-model matchmaking lifted items added to bags by 13%. AI-generated product content went from near zero to 90% in a year, and campaign creation dropped from six weeks to days.
TikTok ShopE-commerce & Marketplaces
E-commerceTikTok Shop runs an algorithm-first model where content, engagement, and timing weigh as much as the listing itself. It generated 100 million dollars of US sales on Black Friday 2024, three times the year before, and revenue rose 113.8% year over year in Q1 2025 as market share went from 23% to 35%.
Ulta BeautyBeauty & Personal Care
E-commerceFortune 500 · #332GLAMlab uses augmented reality to let shoppers try on makeup and hairstyles on web and mobile, with thousands of users trying the tool daily. Ulta says try-on users are more likely to purchase than shoppers who skip it, though it does not disclose conversion figures.
Macy'sRetail
E-commerceFortune 500 · #192Ask Macy's is a shopping assistant built on Google Gemini that takes plain-language requests and returns products, styling suggestions, and virtual try-on. It ran as a beta with about half of site visitors before going fully live across the site and app in March 2026. Shoppers who used the assistant spent about 4.75 times more than those who did not.
ThredUpE-commerce & Marketplaces
E-commerceRuns AI across product search, discovery, ad buying, recommendations, photography, and flaw detection, including natural language search, image search, and a customer service agent called Dottie. On the Q4 2025 earnings call the CEO credited these tools as active buyers rose 30% year over year to 1.65 million. Revenue grew 18% to $79.7 million and orders rose 27% to 1.56 million.
WalmartRetail
E-commerceFortune 500 · #2Runs Sparky, a generative AI shopping assistant inside the Walmart app that analyzes products and reviews to answer questions and recommend items available at Walmart. A Walmart customer survey found 81% of shoppers have used Sparky to look up product availability and product details before purchasing, and after a fall 2025 pilot Walmart is expanding tests of sponsored prompts, an ad format that appears when shoppers ask for recommendations.
TargetRetail
E-commerceFortune 500 · #41Launched a beta Target app inside ChatGPT in late November 2025 that lets shoppers build multi-item baskets, buy fresh food, get personalized recommendations, and choose drive up, pick up, or shipping through their Target account. COO and incoming CEO Michael Fiddelke announced the OpenAI partnership as Target's Q3 comparable store sales fell 3.8%, so no results from the app itself are reported yet.
PoshmarkE-commerce & Marketplaces
E-commerceExpanded Posh Lens, its visual search tool built on parent company Naver's image search technology, with generative AI that turns a photo of an item or a selfie of an outfit into an automatically generated product listing, rolling out in Q1 2025. Posh Lens has indexed more than 100 million items since launching in 2023, and CMO Steven Tristan Young says the AI's value is to help sellers sell and price more effectively.
IKEARetail
E-commerceReleased an IKEA AI assistant in the OpenAI GPT Store on February 5, 2024 that searches the product catalog, checks availability at specific stores, shows images with pricing and ratings, generates checkout links, and suggests how products work together in a room. It launched for US ChatGPT Plus subscribers first, with plans to expand to more markets during 2024; no usage metrics were reported.
AlibabaE-commerce & Marketplaces
E-commerceBuilt Accio, an AI search and sourcing engine for its B2B marketplace trained on 1 billion product listings and 50 million supplier profiles, and added Accio Agent in August 2025 to automate market analysis, regulatory guidance, supplier vetting, and bulk requests for quotes, sending inquiries to pre-vetted suppliers in one click. Accio reached 2 million users nine months after launch, per Alibaba International vice president Kuo Zhang's team.
ASOSApparel, Fashion & Luxury
E-commerceLaunched ASOS Stylist, an app inside ChatGPT for UK and US shoppers in May 2026, converting its product catalog and video library into machine-readable data so prompts like 'show me pastel floral A-line dresses for spring' return curated product edits with video that link back to ASOS.com for purchase. Head of product Melissa Lim says customers are increasingly turning to AI for shopping and style inspiration; no performance figures were reported at launch.
RakutenE-commerce & Marketplaces
E-commerceIntegrated its agentic Rakuten AI tool into the Rakuten Ichiba mobile app on January 5, 2026, letting shoppers state a budget, purchase purpose, and usage scenario by text, voice, or image, then refine recommendations through follow-up questions across a catalog of roughly 500 million items. The tool combines product details, pricing data, and web search results. Rakuten reported no adoption or sales figures at launch.
SheinApparel, Fashion & Luxury
E-commerceUses proprietary AI that monitors online searches, social media, and competitor websites to identify color, price, and design trends in near real time, then tests demand with production batches of 100 items or fewer before scaling. Its recommendation algorithms continuously serve new products and study clicks and basket additions, showing each customer a store customized to their history and preferences, according to researchers at EDHEC Business School and IESEG School of Management.
Saks Fifth AvenueRetail
E-commerceExpanded its existing Salesforce partnership at Dreamforce in September 2024, adding Agentforce service agents that handle tasks like order updates and giving style advisors AI-driven recommendations built on unified shopper profiles across Commerce Cloud, Data Cloud, Agentforce, and Slack AI. CEO Marc Metrick announced the deepened collaboration alongside Salesforce chair and CEO Marc Benioff. No performance results were reported at announcement.
Victoria's SecretApparel, Fashion & Luxury
E-commerceSigned a multi-year Google Cloud partnership announced in January 2024 that put AI visual search on its site using Vision API Product Search, letting shoppers upload a photo to find similar products, with Vertex AI Search for retail and a generative AI conversational assistant for personalized recommendations planned as next steps. Chief customer officer Chris Rupp and CIO Murali Sundararajan lead the initiative; no conversion results have been disclosed.
Levi'sApparel, Fashion & Luxury
E-commerceLaunched Outfitting, an AI feature in the Levi's mobile app that assembles style looks from the full assortment using purchasing behavior and product imagery, with more customization and an AI stylist chatbot for conversational recommendations planned for 2026. CEO Michelle Gass highlighted the tool as ecommerce net revenue grew 19% in Q4 2025, though the company did not attribute a specific share of that growth to the feature.
PerplexitySoftware & Technology
E-commerceLaunched Buy With Pro on November 18, 2024, giving US Pro subscribers one-click checkout on products surfaced in its AI answers using saved shipping and billing details, alongside Snap to Shop, a visual search tool that identifies products from photos. Product discovery is powered in part by a Shopify integration, and the company says recommendations are unbiased with no sponsored placement; at launch Perplexity was handling over 100 million queries weekly.
Retail
E-commerceReplaced its site search with Vertex AI Search for Commerce and reported a 5.5% increase in search-based revenue alongside better product discovery.
Apparel, Fashion & Luxury
E-commerceRan global personalisation through Bloomreach Loomi and reported 65% higher conversion in the UK market.
Automotive & Mobility
E-commerceReturned to Bloomreach for AI site search and reported more than 90% of its manual search redirects eliminated, with the model handling the matching instead of hand-built rules.
Frasers GroupRetail
E-commerceLaunched Ask Frasers, an AI shopping assistant on the FRASERS website that lets shoppers ask questions, refine preferences, compare products and narrow down options across fashion and beauty through conversational search. The tool is powered by Algolia's Agentic Experience. Frasers Group said sales conversion rates rose by 25 per cent compared with traditional search experiences since the assistant was introduced.
NeweggE-commerce & Marketplaces
E-commerceLaunched a conversational AI shopping experience called “AI mode” on its ecommerce site, announced on June 26. Shoppers describe what they want in plain language, then ask the assistant to swap parts, adjust a budget or prioritize specifications, and can review their cart and check out without leaving the conversation. The assistant draws on Newegg's live catalog, including current pricing and real-time inventory, and also runs as an on-page assistant across Newegg.com.
MeeshoE-commerce & Marketplaces
E-commerceLaunched Vaani, a generative AI-powered conversational voice shopping assistant in English and Hindi that helps users with product discovery, comparison, selecting a payment method and confirming delivery details. Meesho's CTO told Inc42 that over 1.5 million users interacted with it within a month of launch and that users who interacted with it showed a 22% higher conversion rate. He said nearly 40% of users with access now use voice, up from about 10% before.
DunelmRetail
E-commerceLaunched Ask Dunelm, an AI shopping assistant in its iOS app developed with Google Cloud, which lets customers search for products, receive recommendations and visualise items in their homes through natural conversation. Dunelm said it was among the first UK retailers to launch a multimodal shopping agent on Gemini Enterprise for Customer Experience. The assistant sits in a customer app that has been downloaded by more than 500,000 shoppers.
Best BuyRetail
E-commerceFortune 500 · #113Started a phased rollout of Ask Blue, a conversational AI shopping and support assistant, announced by incoming CEO Jason Bonfig on the fiscal Q2 2027 earnings call. Ask Blue uses product details, customer reviews, item availability and pricing to help customers compare products or check compatibility. It can also guide shoppers to self-service options or connect them with a live customer support specialist.
Where the cost reductions are the most concrete. Dollar Shave Club made a campaign for 400 dollars against 4,000 for its 2012 launch video; Too Faced cut its edit stage from four days to one. The pattern is consistent: AI replaces the assembly line, humans still set the brief.
CanvaSoftware & Technology
Content & CreativeLaunched its own foundational design model, trained on its design elements, that generates designs with editable layers and objects rather than flat images. It works across formats including social posts, presentations, and whiteboards.
FigmaSoftware & Technology
Content & CreativeFigma Make turns a text prompt into an interactive prototype, aimed at ideation and testing how viable an idea is through to final implementation. It sits alongside Figma Sites for marketing pages, sharing much of the same underlying technology.
AdobeSoftware & Technology
Content & CreativeFortune 500 · #181Firefly generates and edits images, video, audio, and designs using Adobe's own models alongside third-party models from partners including Google, and is integrated across Adobe's creative tools.
ShutterstockMedia, Publishing & Entertainment
Content & CreativeBuilt generative AI directly into the stock library: an AI image generator, Magic Brush for painting in changes by description, Expand Image, Variations, Background Remover, and a Design Assistant. All of it works on generated and stock images alike.
H&MApparel, Fashion & Luxury
Content & CreativeCreated AI digital twins of 30 real models and ran them in social posts and marketing, using each model's likeness only with their permission. The images went up on H&M's Instagram in July 2025, four months after the brand announced the plan.
BuzzFeedMedia, Publishing & Entertainment
Content & CreativeUses OpenAI technology to move past curation into creating personality quizzes that ask users questions and generate written results from their answers. BuzzFeed said AI-created content would move from an R&D stage into part of the core business that year, covering quizzes, staff brainstorming, and content personalization.
Associated PressMedia, Publishing & Entertainment
Content & CreativeWordsmith turned quarterly earnings filings into publishable stories at about 3,000 per quarter, ten times what AP reporters and editors produced before, and with fewer errors than the manual versions. The point was to move reporters off data processing and onto higher-level reporting.
Washington PostMedia, Publishing & Entertainment
Content & CreativeHeliograf published around 850 articles in its first year. It started with roughly 300 short reports and alerts on the Rio Olympics, then covered congressional and gubernatorial races on Election Day and D.C.-area high school football games.
BloombergMedia, Publishing & Entertainment
Content & CreativeCyborg helps Bloomberg reporters turn out thousands of articles on company earnings reports each quarter. The New York Times reported in 2019 that roughly a third of the content Bloomberg News publishes uses some form of automated technology.
WixSoftware & Technology
Content & CreativeThe AI Website Builder generates a complete site from a conversation about the business, producing copy, images, layout, and product catalog rather than starting from a template.
NotionSoftware & Technology
Content & CreativeAI Meeting Notes transcribes and writes up calls automatically, and agents take on repetitive work. Enterprise Search pulls answers across a workspace, sitting alongside the knowledge base and docs.
Too FacedBeauty & Personal Care
Content & CreativeProduced its first fully AI-generated ad for Ribbon Wrapped Lash Mascara using Adobe's Firefly Video Model, trained on existing product imagery to match brand aesthetics. The spot took roughly two weeks across a five-stage workflow. The edit stage dropped from four days to one, and the savings went to influencer partnerships and additional model shoots.
WimbledonSports & Events
Content & CreativeThe All England Lawn Tennis Club works with IBM on AI features across the Wimbledon app and website, including Match Chat, an assistant that answers live match questions in Wimbledon's editorial style. Match Chat across Wimbledon and the US Open served about 1 million users with an average response time of 6.25 seconds. The club reported engagement up 16% year over year in 2025 and myWIMBLEDON registrations up 39%.
KuaishouSocial Media & Platforms
Content & CreativeSells its Kling AI video generation model to commercial creators, with marketing and e-commerce named among its main professional sectors. Kling passed 20 million dollars in monthly revenue in December 2025, an annualized run rate of 240 million dollars, 19 months after launch. As of that month it served over 60 million creators, had generated more than 600 million videos, and counted over 30,000 enterprise users.
USTASports & Events
Content & CreativeThe USTA and IBM deployed Match Chat, Ask The Open, Live Likelihood to Win, article summaries, and an AI-commentated 3D replay system for the 2025 US Open. Matches featuring Jannik Sinner and Daniil Medvedev generated more than 5 million fan interactions during early use of the tools. Match Chat answers open-typed questions on player stats, head-to-head records, and name pronunciations.
MonksAdvertising, Marketing & PR Agencies
Content & CreativeBuilt an end-to-end agentic pipeline covering insights, strategy, creative, execution, media, and asset production, and used it to make a 30-second spot for PUMA. Running the workflow on NVIDIA NIM microservices accelerated delivery of agentic workflows by over 2.8 times. Monks also stood up a roughly 50-person agentic AI advisory group.
OgilvyAdvertising, Marketing & PR Agencies
Content & CreativeUsed Adobe Firefly to generate the goldfish characters for its Fishy.AI campaign for IBM, building brand-safe assets rather than sourcing stock or shooting. The campaign delivered over 600 million impressions. Ogilvy also runs synthetic focus groups made of virtual personas modeled on real consumers to pre-test creative.
Dollar Shave ClubConsumer Goods
Content & CreativeThe in-house team used Higgsfield and Claude to produce its 250 Years, No BS campaign, keeping scripting and comedy human while using the tools to iterate. The campaign cost 400 dollars to make, against 4,000 dollars for the brand's 2012 launch video, and went from brief to finished in about a week with three days of core creative work.
ZalandoApparel, Fashion & Luxury
Content & CreativeGenerates editorial campaign imagery with AI, with about 70% of its editorial campaign images AI-generated in Q4 2024. VP of content solutions Matthias Haase told Reuters production time fell from six to eight weeks to three to four days and costs fell 90%, and said the gain is speed and relevance to trends, not better images than human-created content.
DuolingoEducation & EdTech
Content & CreativeLaunched 148 new language courses built with generative AI, shared content systems, and internal tooling in about a year, more than doubling its catalog; the first 100 courses took roughly 12 years to develop. CEO Luis von Ahn announced the launch days after telling staff Duolingo would become AI-first and phase out contractors for work AI can handle. The new courses are aimed primarily at beginner levels.
NetflixMedia, Publishing & Entertainment
Content & CreativeFortune 500 · #97Used generative AI to create final on-screen VFX footage for the first time in a Netflix original, a building-collapse scene in Buenos Aires in the Argentine series El Eternauta. Co-CEO Ted Sarandos said the sequence was completed 10 times faster than traditional special effects tools and that the traditional cost would not have been feasible for a show on that budget, speaking as Netflix reported second-quarter 2025 results in July 2025.
Il FoglioMedia, Publishing & Entertainment
Content & CreativePublished Foglio AI, a four-page daily supplement written by ChatGPT from editor-in-chief Claudio Cerasa's daily prompts, for a month in March 2025, billing it as the world's first fully AI-generated newspaper. Newsstand sales rose 60% on day one, and the paper planned to continue with a weekly AI-produced insert on technology and innovation. Cerasa left minor AI errors in print to show what mistakes the tool makes, and said the AI had no investigative instinct and could not hold a dialogue the way a reporter can.
NBCUniversalMedia, Publishing & Entertainment
Content & CreativePeacock's Your Daily Olympic Recap used an AI recreation of announcer Al Michaels' voice, trained on his past NBC appearances, to narrate personalized daily highlight playlists of about 10 minutes during the Paris 2024 Games. Drawing on 5,000 hours of live coverage, the system could assemble nearly 7 million distinct recap variants, with NBCU editors reviewing all content before release.
MangoApparel, Fashion & Luxury
Content & CreativeLaunched what it called its first AI-generated campaign, for the limited-edition Sunset Dream collection of its Mango Teen line, in July 2024, with the collection sold in 95 markets. Real garments were photographed, a generative model was trained to place them on AI-generated models, and the art team selected, retouched, and mastered the images. CIO Jordi Alex said AI should act as a co-pilot that extends employees' capabilities.
KlarnaBanking & Financial Services
Content & CreativeCut sales and marketing spend 11% in Q1 2024 while running more campaigns, attributing 37% of the savings, about $10 million annualized, to AI. Image generation with Midjourney, DALL-E, and Firefly produced over 1,000 images in the quarter, cut the image development cycle from six weeks to seven days, and saved $1.5 million, while an internal Copy Assistant handles 80% of copywriting.
ESPNSports & Events
Content & CreativeBegan publishing AI-written game recaps for the National Women's Soccer League and the Premier Lacrosse League in September 2024 under the byline ESPN Generative AI Services, with each story reviewed by a human editor before posting. ESPN says the recaps cover under-served sports that previously had no written game coverage on its platforms and free journalists for feature, analysis, and investigative work.
JD.comE-commerce & Marketplaces
Content & CreativeDebuted an AI avatar of founder Richard Liu, built on its proprietary ChatRhino large language model, as a livestream shopping host in April 2024; the first two sessions drew more than 20 million views combined. JD.com says AI-powered virtual streamers, used by over 4,000 brands on its platform, cut livestream hosting costs about 90% compared with human hosts.
GuessApparel, Fashion & Luxury
Content & CreativeRan a two-page ad with an AI-generated model in Vogue's August 2025 print issue, created by London AI marketing agency Seraphinne Vallora after Guess co-founder Paul Marciano approached its founders by Instagram direct message. The images took several weeks and hundreds of iterations, carried a small AI disclosure, and set off a public backlash over beauty standards and the future of modeling jobs.
PfizerHealthcare & Pharmaceuticals
Content & CreativeFortune 500 · #69Built Charlie, a generative AI marketing platform named after founder Charles Pfizer and developed with Publicis Groupe on its Marcel platform, to speed content creation, editing, fact-checking, and legal review using a red, yellow, and green risk labeling system. Hundreds of central marketing staff and thousands across Pfizer brands use it, and VP Bill Worple said the goal is to triple to 5x content creation; no results figures have been reported.
L'OrealBeauty & Personal Care
Content & CreativeRuns CREAITECH, a generative AI beauty content lab that uses Google's Imagen 3, Gemini, and Veo 2 to produce campaign concepts, storyboards, packaging redesigns, and product shots localized for different markets. Retail Dive reports the lab has cut content production timelines from weeks to days while lowering costs; L'Oréal bars life-like AI images of faces, bodies, hair, or skin in marketing and external communications.
UnileverConsumer Goods
Content & CreativeReplaced repeat product photography with AI digital twins built from a single shoot. Unilever reported up to 55% savings in content production and turnaround up to 65% faster, with the twins reused across markets and formats.
Ad Tech & Marketing Software
Content & CreativePassed 100 million dollars in annual recurring revenue alongside an investment from Adobe, selling avatar-based video generation used for training and marketing content.
Ad Tech & Marketing Software
Content & CreativeCommissioned a Forrester Total Economic Impact study that put marketing team return on investment at 342% for teams running Jasper for content production.
Ad Tech & Marketing Software
Content & CreativeReported a pilot in which campaign assets for email, social and web across multiple languages went from six weeks to under eight hours using its Arc Agents.
AvastSoftware & Technology
Content & CreativeReleased "The Twelve Days of Scam-mas," a 12-part YouTube series made entirely with generative AI, in which a robot called Deceivus is foiled by the cybersecurity suite of Avast parent Gen. Gen CMO Krista Todd estimates it cost in the region of tens of thousands of dollars, versus hundreds "if not millions" with traditional methods. It went from idea to finished video in just under three months instead of an estimated 9-12 months.
Less a feature, more how the product works. Spotify's DJ has shaped listening for 94 million Premium subscribers, and the Financial Times rebuilt its paywall around a model that decides who gets asked to subscribe. The brand examples here are about getting closer to that bar without rebuilding the whole stack.
NetflixMedia, Publishing & Entertainment
PersonalizationFortune 500 · #97Recommendation and search sit at the heart of the product, extending past the homepage into personalized messaging and notifications. Netflix publishes its work on recommender systems, contextual bandits, reinforcement learning, foundation models, and causal inference, with the stated goal of minimising time spent browsing and maximising enjoyment.
SpotifyMedia, Publishing & Entertainment
PersonalizationAI Playlists generate a playlist from a written prompt, using large language models to read intent and Spotify's own personalization data to fit the listener. Users refine the result with commands like "less upbeat." It launched in beta on Android and iOS in the UK and Australia in April 2024.
SpotifyMedia, Publishing & Entertainment
PersonalizationDJ picks the music and talks between tracks the way a radio host would, reading each listener's taste. Spotify says it has shaped listening for 94 million Premium users since the 2023 launch, and in May 2026 expanded it to over 75 markets, adding French, German, Italian, and Brazilian Portuguese.
AirbnbTravel & Hospitality
PersonalizationFortune 500 · #334Listing embeddings power Similar Listings and real-time personalization in search. Together, Search Ranking and Similar Listings drive 99% of Airbnb's booking conversions.
AirbnbTravel & Hospitality
PersonalizationFortune 500 · #334Smart Pricing uses hundreds of factors about a listing and its area to move the nightly rate with demand, staying inside the minimum and maximum the host sets. It is built into every listing at no cost.
GrubhubGrocery & Delivery
PersonalizationCustomized offer carousels on the homepage are built from historical click-through and conversion rates, among other factors, and the checkout screen suggests additions to an order. The update rolled out August 1, 2024.
DuolingoEducation & EdTech
PersonalizationVideo Call lets Max subscribers call Lily, an AI character who holds a free-flowing conversation in the language being learned and adjusts to the learner's comfort level. Calls run about a minute for beginners and stretch to three minutes as learners advance, across English, Spanish, French, German, Italian, and Portuguese.
PelotonFitness & Wellness
PersonalizationPeloton IQ builds weekly workout roadmaps from a member's preferences and goals, estimates performance from workout history, and sharpens its recommendations with every session. It also identifies patterns and writes weekly summaries.
Stitch FixApparel, Fashion & Luxury
PersonalizationAlgorithm scores rank the options before a shipment request routes to a human stylist, who makes the final call. The same approach runs new style development, where a model flags attribute combinations with a high probability of being loved and human designers vet the shortlist.
YouTubeMedia, Publishing & Entertainment
PersonalizationFortune 500 · #5VP of engineering Cristos Goodrow says recommendations drive a significant amount of overall viewership on YouTube, more than channel subscriptions or search. The system's job is to find the audience that exists for almost any video.
Pandora (SiriusXM)Media, Publishing & Entertainment
PersonalizationThe Music Genome Project has spent over two decades cataloguing music, identifying hundreds of musical details for each song across genres, decades, emerging artists, and new releases. Pandora calls it the most comprehensive analysis of music ever undertaken.
Sainsbury'sGrocery & Delivery
PersonalizationInvested 70 million pounds in the machine learning behind Your Nectar Prices, its personalised pricing and recommendations for more than 18 million digitally registered Nectar customers. The engine generates over 260 million personalised offers every week. Automated health scoring on recommendations produced a 200% improvement in product health scores and a 130 million portion increase in fruit and vegetable sales.
Alaska AirlinesAirlines & Aviation
PersonalizationAlaska Inspires is a natural language destination search that takes open-ended prompts and returns bookable trip options. The airline reported the tool cuts destination planning time by 75% and converts at 7% against a 5% standard rate. It also reported a 90% guest satisfaction rating, with 87% of users saying they would use it again.
Trip.comTravel & Hospitality
PersonalizationTripGenie turns natural language requests into itineraries and bookings. The company reported that users who plan with TripGenie are 30% to 40% more likely to return to the platform and convert at twice the rate of other users. Those users also spend about 20 minutes longer in the app than average.
Financial TimesMedia, Publishing & Entertainment
PersonalizationReplaced a fixed metered paywall with a model that uses machine learning to decide when to prompt each reader to subscribe. Since launching in January 2025 the FT reported conversion rates up 290% and lifetime value up 7% to 10% among the segments exposed to it. The AI paywall applies to roughly 30% to 40% of the audience.
TescoGrocery & Delivery
PersonalizationLaunched Clubcard Challenges on May 20, 2024, built on Eagle Eye's EagleAI platform, which uses machine learning to generate personalized six-week shopping challenges for Clubcard members. Members pick up to 10 challenges tailored to their purchase history and can earn up to £50 in Clubcard points; the wider rollout followed a trial with higher-than-anticipated participation.
Delta Air LinesAirlines & Aviation
PersonalizationFortune 500 · #68Is expanding AI-driven fare setting built with Israeli startup Fetcherr from about 3% of domestic fares toward a target of roughly 20% by the end of 2025, with president Glen Hauenstein telling investors the system is in a heavy testing phase and learns as it gets more data. After Democratic senators raised individualized pricing concerns in July 2025, Delta responded on August 1, 2025 that no fare product it is testing is based on individual information and that its pricing never takes personal data into account.
WingstopRestaurants
PersonalizationUses Salesforce Data Cloud and AI to unify customer data and deliver personalized offers and geotargeted experiences across digital channels and in-store visits, a strategy presented by VP of eCommerce Samir Ray at Dreamforce 2024. Digital channels generate more than 60% of Wingstop revenue and the company personalizes interactions for its 45 million customers.
Papa JohnsRestaurants
PersonalizationFormed an in-house innovation team called PJX and expanded its Google Cloud partnership in April 2025, using BigQuery, Vertex AI, and Gemini for proactive order suggestions by push notification and email, real-time website and app personalization with dynamic discount codes, an AI chatbot, and voice ordering. CEO Todd Penegor said the chain has fallen behind in many respects but sees a big opportunity to catch up fast; Papa Johns has more than 35 million loyalty members.
IHG Hotels & ResortsTravel & Hospitality
PersonalizationPartnered with Google Cloud to build a generative AI travel planner for the IHG One Rewards mobile app, announced in April 2024 for release in the second half of that year on Vertex AI and Gemini models. Chief product and technology officer Jolie Fleming said the goal is to make trip planning easier and more interactive; the tool handles requests such as finding late-night dining near a specific property or jazz shows near a hotel on a given weekend.
HingeSocial Media & Platforms
PersonalizationReplaced its matching system with an AI-powered Core Discovery Algorithm, a deep-learning recommendation model launched in March 2025 to better predict mutual compatibility. Match Group's Q2 2025 results release says the new algorithm drove a 15% increase in matches and contact exchanges since launch.
StravaFitness & Wellness
PersonalizationLaunched Athlete Intelligence in public beta for subscribers on October 3, 2024, using AI to translate workout data into personalized insights covering 30-day trends, pace and heart-rate zones, and milestones such as fastest pace or biggest climb. The feature launched in 14 languages for a community of 125 million athletes; chief product officer Matt Salazar said the goal is to help users better understand their performance.
OuraFitness & Wellness
PersonalizationRolled out Oura Advisor, a generative AI health companion that turns ring biometric data into personalized guidance and remembers past conversations through a Memories feature, to all members after a beta in Oura Labs. Oura reported that over 60% of beta users engaged with Advisor multiple times per week, nearly 20% used it daily, and 60% said it helped them better understand their health metrics.
Bath & Body WorksBeauty & Personal Care
PersonalizationBuilt Gingham Genius, a generative AI fragrance finder with a conversational interface that turns a customer's description of a scent or candle into personalized product recommendations, developed with Accenture for release later in 2024. CEO Gina Boswell said combining large language models with company data can help increase customer traffic and sales over time; no adoption metrics were disclosed.
McDonald'sRestaurants
PersonalizationFortune 500 · #159Is consolidating major markets onto one app, one loyalty program, and one pricing engine feeding a global data lake that powers personalized promotional offers, dynamic menu board recommendations, and Ready on Arrival geofencing, with Google Cloud providing infrastructure under a partnership announced in 2023. CEO Chris Kempczinski disclosed the consolidation on the August 4, 2026 earnings call; McDonald's counts nearly 220 million 90-day active loyalty users across 70 markets and more than $40 billion in systemwide sales to loyalty members over the trailing 12 months, against a goal set in 2023 of reaching 250 million active users and $45 billion in annual loyalty sales by 2027.
ESPNSports & Events
PersonalizationLaunched SportsCenter For You with its direct-to-consumer service on August 21, 2025, a daily highlights show personalized to each fan's favorite teams and sports, narrated with AI-generated commentary built from the voices of anchors Hannah Storm, Gary Striewski, Christine Williamson, and digital commentator Omar Raja. The $29.99 per month Unlimited plan also includes ESPN Verts, a swipeable vertical video feed driven by personalization algorithms.
Marks & SpencerRetail
PersonalizationAnnounced an overhaul of its roughly 18 million-member Sparks loyalty program in April 2026, replacing points with a digital wallet that issues personalized monetary rewards based on individual shopping behavior, with machine learning in use and advanced generative AI models planned to sharpen offers. CEO Stuart Machin said new and transformed data and AI capabilities help M&S get even closer to customers; partnerships such as Virgin Red extend the rewards beyond M&S itself.
Telecommunications
PersonalizationPersonalises the mobile customer experience through Bloomreach, tailoring offers and journeys to each subscriber rather than running one campaign across the base. The vendor case study describes the approach without publishing a headline performance figure.
DICK'S Sporting GoodsRetail
PersonalizationFortune 500 · #258Announced Coach by Dick's, an agentic AI-powered adviser built with Adobe Brand Concierge and the retailer's own content and expertise. The tool gives mobile app users product recommendations and training tips tailored to their sport, needs and proficiency level. Dick's said it would introduce Coach within its mobile app in June and add more capabilities over time.
The category where Klarna's reversal got the most press. Plenty of these are wins, but the lesson is that AI service works best as a layer over a real team, not a replacement for one. Read the sources.
KlarnaFintech & Payments
Customer ServiceAI handles 2.3 million customer conversations per month, equivalent to 700 full-time agents. Repeat inquiries dropped 25% and the company attributed $40M in profit improvement to the program.
StarbucksFood & Beverage
Customer ServiceFortune 500 · #118Green Dot Assist answers barista questions on in-store iPads in conversation, replacing manual lookups for things like the ingredients in a seasonal beverage. Starbucks announced it in June 2025 and piloted it in 35 coffeehouses.
Bank of AmericaBanking & Financial Services
Customer ServiceFortune 500 · #20Erica passed 3 billion client interactions in August 2025, seven years after launch, with nearly 50 million users and more than 58 million interactions a month. Clients have received over 1.7 billion proactive, personalized insights from it.
KLM Royal Dutch AirlinesAirlines & Aviation
Customer ServiceBlueBot, or BB, books tickets through Messenger in conversation and hands off to one of 250 human service colleagues when it cannot finish the job. KLM's social service handles more than 16,000 cases a week across its channels.
Wendy'sRestaurants
Customer ServiceFreshAI takes drive-thru orders in natural language, built with Google Cloud. During the pilot it handled 86% of orders without a restaurant team member stepping in, measured as orders completed without intervention. It went live across four company restaurants in the Columbus, Ohio market before wider expansion.
Booking.comTravel & Hospitality
Customer ServiceSmart Filter takes a plain-language description of an ideal stay and applies the matching filters across the whole inventory. Property Q&A answers specific questions by pulling from the listing, traveller reviews, and photos, and Review Summaries condense guest feedback. The AI Trip Planner launched in the US in June 2023 and has since expanded to the UK, Australia, and New Zealand among others.
ExpediaTravel & Hospitality
Customer ServiceFortune 500 · #284Romie, Expedia's AI travel assistant, helps travelers plan, shop, and book through conversation, including joining group chats to summarize trip plans and monitoring disruptions with alternative suggestions. It launched in alpha through EG Labs in May 2024 alongside an AI itinerary builder and AI review summaries.
Delta Air LinesAirlines & Aviation
Customer ServiceFortune 500 · #68Delta Concierge is an in-app assistant for SkyMiles members covering flight details, seats and gates, baggage tracking, and benefit questions by text or voice, and it hands off to a human agent when needed. The beta opened October 29, 2025 to a randomly selected group of app users, with a phased expansion running through 2026.
MarriottTravel & Hospitality
Customer ServiceFortune 500 · #163RENAI By Renaissance answers guest requests for dining, entertainment, tours, and activities over text or WhatsApp. Recommendations combine ChatGPT and open-source tools with input from hotel staff called Renaissance Navigators, and a human vets every one before it goes out. Announced December 2023 at three US hotels, with expansion to more than 20 properties globally planned.
Capital OneBanking & Financial Services
Customer ServiceFortune 500 · #61Eno is a virtual assistant that monitors transactions for fraud and unusual charges, sends spending alerts, and answers account questions through chat or text. Available across the Capital One mobile app and SMS, Eno was one of the first natural-language banking assistants at scale.
HiltonTravel & Hospitality
Customer ServiceFortune 500 · #344Connie, the first Watson-enabled robot concierge in hospitality, was piloted at the Hilton McLean in Virginia from March 2016. It greeted guests, answered questions on amenities, services, and hours, and drew on WayBlazer's travel data for local recommendations. It learned from each interaction.
Lowe'sRetail
Customer ServiceFortune 500 · #51Deployed Mylow Companion, an AI assistant built with OpenAI, to associates across more than 1,700 US stores, reaching roughly 300,000 employees. Associates query it from sales floor handhelds for product details, project advice, and inventory. Lowe's calls it the first retail deployment of its kind at this scale.
Wells FargoBanking & Financial Services
Customer ServiceFortune 500 · #37Fargo is a virtual assistant inside the bank's mobile app that handles routine tasks such as Zelle transfers, bill payments, and balance questions. In March 2026 the bank reported Fargo had passed 1 billion customer interactions in under three years since its 2023 launch, alongside 33 million mobile active users. More than 3 million Spanish-speaking customers have used it over 160 million times.
AllstateInsurance
Customer ServiceFortune 500 · #62Uses OpenAI GPT models to draft claims correspondence, with adjusters reviewing and approving instead of writing from scratch. About 23,000 representatives send roughly 50,000 claim communications a day, and nearly all of those emails are now AI-written. Allstate said the AI drafts use less internal jargon than the versions reps wrote themselves.
LemonadeInsurance
Customer ServiceRoutes first notice of loss through AI Jim, a claims bot that collects the claim, triages it, and settles simple cases without a human. In its 2025 annual report the company said 96% of first notices of loss were taken without human intervention and roughly 55% of claims were fully automated. Lemonade ended 2025 with 1,282 employees.
United AirlinesAirlines & Aviation
Customer ServiceFortune 500 · #77ConnectionSaver decides whether to hold a departing aircraft for connecting passengers without delaying those already on board. United reported the system has saved more than 3.3 million customer connections since its 2019 launch. A 2025 beta of related app features covered more than 350,000 customers with a 98% connection success rate.
TelstraTelecommunications
Customer ServiceBuilt two internal generative AI tools for frontline staff: One Sentence Summary, which condenses a customer's interaction history, and Ask Telstra, which searches internal knowledge bases in natural language. In trials, 90% of employees using One Sentence Summary saved time and worked more effectively, and follow-up contact dropped 20%. Over 80% of Ask Telstra pilot participants said it improved customer interactions.
VerizonTelecommunications
Customer ServiceFortune 500 · #28Deployed a Gemini-based assistant to its 28,000 customer service representatives, trained on roughly 15,000 internal documents so reps could find answers during calls. Piloted in July 2024 and fully deployed by January 2025, the company said sales through the service team were up nearly 40% since deployment. Verizon reskilled care agents toward selling rather than cutting headcount.
Bell CanadaTelecommunications
Customer ServiceReplaced its rules-based chatbot with a generative AI virtual assistant across its contact centres. Session abandonment fell from over 40% with the previous chatbot to 9% across nearly four million interactions since 2024. Bell reports the assistant correctly recognizes 97% of customer queries.
ChipotleRestaurants
Customer ServiceFortune 500 · #351Deployed an AI assistant for customers on its digital ordering platform. The company reported a 46% uplift in platform engagement after the rollout. It was the only one of three major chains in the report to disclose a hard performance figure.
Air CanadaAirlines & Aviation
Customer ServiceBritish Columbia's small claims tribunal ordered Air Canada to pay CA$812.02, including CA$650.88 in damages, after its website chatbot told passenger Jake Moffatt he could buy full-fare flights and claim a bereavement discount within 90 days, advice that contradicted the airline's real policy. Air Canada argued it could not be held liable for information provided by its agents, servants, or representatives, including a chatbot; tribunal member Christopher Rivers rejected that and found the airline failed to take reasonable care that the chatbot was accurate.
T-MobileTelecommunications
Customer ServiceSigned a multiyear agreement with OpenAI to build IntentCX, a platform that reads customer intent and sentiment in real time from billions of interaction data points, feeds individualized next steps to contact center agents, and automates some interactions outright. The platform was in testing as of September 2024, with deployment planned to begin in 2025; CEO Mike Sievert called it much more than chatbots.
LyftAutomotive & Mobility
Customer ServiceBuilt its customer care AI assistant on Anthropic's Claude through Amazon Bedrock, and reports an 87 percent reduction in average customer service resolution time, with the assistant handling common inquiries and escalating complex cases to human specialists. The figure is company-reported; the February 2025 partnership also covers early access to Anthropic models and engineer training.
Commonwealth BankBanking & Financial Services
Customer ServiceCut 45 call centre roles in July 2025 on the basis that its new AI voice bot had reduced call volumes, then reversed the cuts on August 21, 2025 and apologised after call volumes rose instead, with managers offering overtime and pulling team leaders onto the phones. The bank said it did not adequately consider all relevant business considerations and should have been more thorough in assessing the roles required; affected staff can stay, be redeployed, or leave.
McDonald'sRestaurants
Customer ServiceFortune 500 · #159Ended its automated order taking drive-thru test with IBM in June 2024 after roughly three years, telling franchisees the voice AI would be switched off in all test restaurants no later than July 26, 2024. McDonald's did not publish performance metrics but said the test gave it confidence that voice ordering will be part of its restaurants' future, with a decision on a new solution expected by the end of 2024.
Octopus EnergyEnergy & Utilities
Customer ServiceRan a three-month trial of Arlo, a generative AI email assistant built with Kraken, on routine customer questions such as tariff renewals and payment dates, answering about 8,000 emails a week, 4 percent of its UK total. Arlo scored 76 percent customer satisfaction against 72 percent for comparable human-written replies; AI-written emails are labelled, and vulnerable customers, sensitive cases, and complex complaints stay with human staff. Figures are company-reported.
Taco BellRestaurants
Customer ServiceDeployed voice AI ordering at more than 500 US drive-thrus, then said in August 2025 it was rethinking blanket use after viral videos of failures, including a prank order for 18,000 water cups placed to force a human onto the line. Chief digital and technology officer Dane Mathews said the AI sometimes lets him down and sometimes surprises him, and that busy restaurants may keep humans taking orders at peak times, with franchisees given guidance to adjust usage.
NatWestBanking & Financial Services
Customer ServiceBecame the first UK-headquartered bank to sign a collaboration with OpenAI in March 2025, applying the technology to its Cora customer chatbot and AskArchie staff assistant across a portfolio of more than 275 AI projects. The bank says generative AI in Cora+ has improved customer satisfaction by 150 percent, and the partnership targets faster identification and reporting of fraud and scams, which cost UK customers 570 million pounds in the first half of 2024.
WileyMedia, Publishing & Entertainment
Customer ServicePiloted Salesforce's Agentforce for customer support during its back-to-school peak, reporting a 40 percent increase in case resolution compared with its previous chatbot. Kevin Quigley, senior manager of continuous improvement, says the agent resolves account access, password, registration, and payment queries and hands off summarized cases to humans; Wiley reports a 213 percent return on investment on its Service Cloud implementation overall.
DPDManufacturing & Logistics
Customer ServiceDisabled the AI element of its customer service chatbot in January 2024 after a system update left it following customer prompts to swear, call DPD the worst delivery firm in the world, and write a poem about how useless the chatbot was. Customer Ashley Beauchamp's screenshots drew 1.3 million views and more than 20,000 likes on X by the time Time published, and DPD said the error followed a January 18 system update, with human customer service still available.
Fintech & Payments
Customer ServicePut OpenAI models behind customer chat at Latin America's largest digital bank. Nubank reported a 70% reduction in customer chat response time, with the models also used for internal engineering and analytics work.
Fitness & Wellness
Customer ServiceHanded most customer inquiries to a Decagon AI agent running chat and email around the clock. ClassPass reported a 95% reduction in cost per support conversation after the shift.
Taco BellRestaurants
Customer ServiceExpanded voice AI order taking to nearly 900 US drive-thru restaurants, one of the largest deployments of the technology in quick service. Nation's Restaurant News covered the expansion and the operational questions that came with it.
Air IndiaAirlines & Aviation
Customer ServiceReported that AI.g, its generative AI chatbot, has handled more than 17 million customer queries with 97% contained without a human agent. The figure comes from Air India's own account of rebuilding its digital core.
IKEARetail
Customer ServiceRetrained 8,500 call centre agents as remote design consultants after its Billie assistant took over routine contacts. IKEA reported close to 13 million euros in operating savings from the shift, framing it as redeploying staff rather than cutting them.
VodafoneTelecommunications
Customer ServiceUpgraded its TOBi assistant to SuperTOBi, a generative AI version handling customer contacts end to end. Vodafone reported an end to end resolution rate above 70% in its half year results.
Telecommunications
Customer ServiceBuilt AI into its business voice service so calls are routed and answered faster without a switchboard. Telefónica said Centrex AI reduces call response times by an average of 60%.
Airlines & Aviation
Customer ServiceHas more than 160 AI applications in service and reported that Kris, its customer assistant, nearly doubled its customer satisfaction score since relaunching in July 2025.
Fintech & Payments
Customer ServiceMoved member support onto a Sierra agent and reported instant resolution rates rising from 50% to over 70%, with the agent handling account questions directly in the app.
E-commerce & Marketplaces
Customer ServiceRan a head to head evaluation of AI support agents and picked Maven AGI, which it scored more than 15% better than the alternatives on its own customer satisfaction assessment.
Consumer Goods
Customer ServicePut Agentforce in front of customer support so owners resolve appliance questions themselves. Fisher & Paykel reported customers solving their own issues 80% of the time.
Retail
Customer ServiceLaunched an Agentforce pilot on WhatsApp in Colombia and reported 70% of customer service interactions running through it within three weeks.
Software & Technology
Customer ServiceAdded Agentforce to its support desk and reported case deflection climbing more than 17 points to an average of 82%.
Beauty & Personal Care
Customer ServicePut Yuma AI in front of its customer service queue and reported overall response times down 87%, with the agent drafting replies in the brand's own voice.
Best BuyRetail
Customer ServiceFortune 500 · #113Connected customer records to policies, troubleshooting articles and repair data so an AI voice assistant built on Google's Gemini Flash can diagnose a caller's problem and send the call to the right person the first time. Best Buy said in a Google Cloud case study that transfer rates fell by 1.5% to 2% and the share of calls resolved without a human rose by more than 50%. Live agents also get troubleshooting documents surfaced during calls.
AvantFintech & Payments
Customer ServiceDeployed an AI Virtual Agent, developed with Replicant, across inbound customer service for Avant Card, where it has been in use since January. Avant reports that about 62% of calls are completed without transfer to a human agent and that customers give the system an average score of 4.6 out of 5 in post-call surveys. Call volumes and the financial terms of the partnership were not disclosed.
NMBS/SNCBTravel & Hospitality
Customer ServiceLaunched Mobi 2.0, a generative AI version of its passenger chatbot that answers questions about train routes, tickets and delays 24/7 in Dutch, French, German and English. NMBS/SNCB says the new assistant answers 90% of all questions correctly, up from 65% for the first version, which handled around 300,000 conversations per month. Questions that are too complex are passed to an employee.
OrangeTelecommunications
Customer ServiceDeployed Mon Assistant IA (MAIA), built with Verint, to 3,000 Orange France sales advisors to follow calls in real time, detect customer needs and summarize exchanges, with advisors validating each proposed response. Orange says MAIA, launched in early December 2025, already supports nearly 1 million conversations per month. It also launched Sharlie, a generative AI voice assistant for Sosh that Orange expects to handle over 3 million conversations per year once deployed.
The examples that don't fit cleanly into ads, content, or personalization. Usually this is research, planning, or reporting work. It never shows up to the customer, but it cuts how long the team spends getting to a decision.
AdidasApparel, Fashion & Luxury
MarketingUses AI in product design to compress sneaker development from months to days, and cuts prototype waste by testing and refining virtually before anything is physically produced. The reported outcome attached to the program is a 37% sales increase.
DoveBeauty & Personal Care
MarketingMarked 20 years of Real Beauty by becoming, in its own words, the first beauty brand to commit to never using AI to represent real people in its advertising. It also published the Real Beauty Prompt Guidelines, guidance on generating more representative images in the most popular generative AI programs.
MastercardFintech & Payments
MarketingFortune 500 · #130Mastercard Commerce Media targets offers and content using permissioned insights from the roughly 160 billion transactions Mastercard processed in 2024. The network reaches 500 million enrolled consumers through 25,000 advertisers and their bank and publisher channels, and Mastercard reports up to 22 times return on ad spend across retail, travel, dining, and everyday spend.
NestléFood & Beverage
MarketingNesGPT, built on the same technology as ChatGPT, is used across sales, product innovation, marketing, and legal for drafting, proofreading, idea generation, and data analysis. Over 7,000 US employees ran nearly 230,000 prompts in the first three months, and users report saving an average of 45 minutes a week.
LegoConsumer Goods
MarketingEmploys machine learning engineers who build the pattern-recognition and prediction models behind LEGO products, and has shipped products combining machine learning with augmented reality to bring LEGO creations to life. The company tells the story through its engineers rather than published performance figures.
SalesforceSoftware & Technology
MarketingFortune 500 · #105Brought predictive AI into CRM workflows with Predictive Lead Scoring and Predictive Forecasting, then layered generative AI for call summaries and outreach drafting on top, all sitting behind a Trust Layer.
Domino'sRestaurants
MarketingAnyWare lets customers order through 15+ channels including Alexa, Google Assistant, smart TVs, smartwatches, cars, and SMS. The unified ordering platform turns the ordering interface itself into a marketing surface.
Mondelēz InternationalFood & Beverage
MarketingFortune 500 · #113Partnered with Google Cloud and MightyHive on personalized marketing at global scale: 20M personalized assets across 150 countries, supporting a 10%+ lift in global marketing ROI and 20% in the US.
Coca-ColaFood & Beverage
MarketingFortune 500 · #91Fuel Light 360 models marketing and commercial investment scenarios in real time, so teams argue about the decision instead of whose data is right. When rivals pushed ad pressure in sugar-free sodas, teams weighed television, digital, and in-store trade-offs at once. A consultant on the project put the decision cycle at two weeks down to one hour.
Colgate-PalmoliveConsumer Goods
MarketingFortune 500 · #208Tests product concepts with digital consumer twins, AI-simulated consumers that let teams evaluate dozens of concepts at once instead of narrowing to a few before research, with early validation showing high concordance between synthetic and real consumer opinions. A retrieval-augmented generation system synthesizes internal research, Google search trends, and syndicated data so employees can query consumer insights directly. Chief analytics and insights officer Diana Schildhouse says the company focused the technology on innovation and marketing content creation.
PfizerHealthcare & Pharmaceuticals
MarketingFortune 500 · #69Built Charlie, a generative AI platform for pharma marketing named after co-founder Charles Pfizer, on Publicis Groupe's Marcel platform with a customized version of ChatGPT. Charlie assists with content creation, editing, fact-checking, and legal and regulatory review, using a red, yellow, green system to flag content needing extra medical review. It is used by hundreds of people on Pfizer's central marketing team, thousands across its brands, and agency partners at Publicis Groupe and IPG.
MarsFood & Beverage
MarketingPretests video ads with attention and emotion AI from Adverteyes, formerly Realeyes, in a program running since 2016 with the Ehrenberg-Bass Institute. An early predictive model separated high from low sales-lift ads with 75% accuracy, and scaling the method across Mars Tier 1 brands put 70% of media spend behind high-performing ads, which the vendor credits with tens of millions of dollars in measured sales lift per year for more than five years. Since 2024 a synthetic model predicts attention and emotion for any ad at 78% accuracy versus human measurement, with reported sales lift of 3 to 5% from optimizing ad inventory.
DiageoFood & Beverage
MarketingPublishes its annual Distilled trends report from the Foresight System, a proprietary AI-driven listening tool built with partners Share Creative and Kantar that analyzed more than 160 million online conversations for the 2025 edition. Chief marketing officer Cristina Diezhandino says the findings, such as 79% year-on-year growth in conversations about alternating alcoholic and non-alcoholic drinks, feed brand and innovation planning across the portfolio.
Kimberly-ClarkConsumer Goods
MarketingFortune 500 · #214Built an AI system that lets marketing and sales teams query decades of consumer research and development data from a single source of truth, and is piloting AI that tests thousands of search prompts across digital platforms to improve brand visibility in agentic commerce. Josh Blacksmith, senior director of global integrated marketing and experiences, cautions that without clear roles and business outcomes teams risk creating seven versions of the same deliverable.
Ally FinancialBanking & Financial Services
MarketingFortune 500 · #275Piloted Ally.ai, a proprietary large language model platform built on the bank's own data and cloud infrastructure, with marketers using it for research, first drafts, ad copy, video scripts, and naming work. The month-long test showed an average 34% time savings versus non-AI workflows, an 87% usefulness rate and 81% accuracy across a sample of 80 prompts, and an estimated 3,000 working hours saved annually. CMO Andrea Brimmer describes it as an assistant for faster project delivery, and Ally acknowledged that not all of the 100-plus applications it evaluated may pan out.
OmnicomAdvertising, Marketing & PR Agencies
MarketingFortune 500 · #240Omni Assist adds generative AI agents to Omni, the data platform Omnicom's Annalect arm launched in 2018, including an audience agent that reviews 10,000 data attributes to build segments plus chief strategist, influencer, and social media analyst agents. BBDO used it on the Ah, Nuts campaign for Hormel Foods' Planters brand; Energy BBDO chief innovation officer Alan Parker says strategists still have to write precise prompts to get correct output.
McDonald'sRestaurants
MarketingFortune 500 · #159Runs iterative concept testing for menu innovation on Zappi's AI-powered consumer insights platform, with standardized audiences, markets, tagging, and custom benchmark norms so every study feeds one dataset for meta-analysis. Matt Cahill, senior director of insights activation, says turnaround dropped from weeks to hours, moving teams from testing to earn a good score toward testing to learn and iterate. The vendor case study reports no quantified cost savings.
Estée Lauder CompaniesBeauty & Personal Care
MarketingFortune 500 · #294Co-developed ConsumerIQ with Microsoft, an AI agent built in Copilot Studio on Azure OpenAI and Azure AI Search that consolidates 80 years of consumer data spread across 25 brands and about 150 countries. Employees query it in natural language for trend and consumer insights, getting answers in seconds where reviewing and summarizing source documents took hours. The company has not published outcome metrics for the tool, and this is a separate initiative from ELC's broader enterprise AI rollout.
Pernod RicardFood & Beverage
MarketingIts in-house Matrix tool predicts the sales impact of marketing spend and recommends investment levels and media mix by market as part of the group's Key Digital Programs. In fiscal 2024 Matrix recommendations improved marketing effectiveness by 7% in Japan, where net sales grew 20%. Global chief digital officer Pierre-Yves Calloc'h says teams follow 70 to 80% of a tool's recommendations, keeping human judgment in the loop because the models learn from historical data.
Ad Tech & Marketing Software
MarketingSays campaign production increases 85% when its content marketing platform is paired with Opal, its agentic AI layer for marketing teams.
CosnovaBeauty & Personal Care
MarketingRan 15 separate generative AI pilots in its marketing function over the past year and a half in image generation, text generation, process automation and AI video, and kept the seven that passed its quality tests. Product digital twins built with agency Collective reached 96% accuracy in the first feedback loop, against the usual seven to 10 loops, and an AI video editing trial cut editing time by 70%.
Michael KorsApparel, Fashion & Luxury
MarketingRolled out Adobe Mix Modeler globally to run marketing mix modelling and multi-touch attribution in one, eighteen months after signing up to pilot it. It has gone live in North America and started rollouts across 56 countries. Mi3 reports the pilot cut the time to act on insights by half, and the team went from looking at two scenarios over a 40-hour period to exploring 100 scenarios in 20 minutes.
The lowest-effort, highest-ROI rollout for most teams. Klaviyo, Braze, HubSpot, Yum! Brands. Subject line testing, send-time optimization, segment generation. Almost none of this requires a new vendor.
HubSpotAd Tech & Marketing Software
Email & CRMAgent Hub, formerly Breeze Agents, is where HubSpot customers build and run AI agents grounded in the customer data already in their CRM, with no separate setup to connect it. Agents are reachable from the Breeze Assistant wherever a team works, priced at 10 cents per answer.
KlaviyoAd Tech & Marketing Software
Email & CRMPersonalized Send Time predicts the best delivery moment for each subscriber instead of sending to the whole list at once. Klaviyo reports a 35% increase in click rates, measured on the top 15% of campaigns using the feature between October and November 2025 against a control group sent at a fixed time.
Salesforce Marketing CloudAd Tech & Marketing Software
Email & CRMFortune 500 · #105Extended Einstein Copilot to marketers and merchandisers for daily marketing and merchandising tasks, alongside tools for unifying business and commerce data and an AI-powered personalization decision engine that tailors interactions using data from any source.
BrazeAd Tech & Marketing Software
Email & CRMBrazeAI decisioning picks the message, channel, and timing per user instead of running fixed rules. Kayo Sports reported a 14% increase in subscriptions, a 105% increase in cross-selling, and a 20% rise in average subscription price. Fashion retailer 24S saw a 35% higher purchase conversion rate on abandoned cart campaigns.
Yum! BrandsRestaurants
Email & CRMFortune 500 · #447Built an internal AI factory that generates customer marketing messages across Taco Bell, KFC, and Pizza Hut, drawing on a first-party data program holding over 140 million permissioned customer records. The company sent more than 200 million AI-powered communications, which it reports were up to five times more effective than traditional approaches. Taco Bell hit a record 41% digital sales mix in Q2 2025.
TescoGrocery & Delivery
Email & CRMUses AI-driven personalization across its Clubcard loyalty scheme, including the Clubcard Challenges campaign, which invited 3 million Clubcard members to collect £50 in points by taking part in 20 personalized challenges. The campaign ran on EagleAI, a grocery and retail tool that martech firm Eagle Eye launched in January 2024 and that Tesco signed a deal to use. Speaking about the generative AI era, CEO Ken Murphy said AI will revolutionise how customers interact with retailers and that 'It will be seismic'. No performance lift figures have been disclosed.
Marks & SpencerRetail
Email & CRMRelaunched its Sparks loyalty program on April 15, 2026, replacing points with cash-style rewards paid into a digital Sparks wallet and using machine learning to tailor offers to each customer's behavior, preferences, and shopping history. M&S says more advanced AI models will drive further personalization, and Virgin Red joined as the scheme's first external partner. No performance metrics have been disclosed yet.
Papa JohnsRestaurants
Email & CRMFormed the in-house PJX innovation team with Google Cloud, announced in April 2025, to run AI-driven marketing on BigQuery, Vertex AI, and Gemini, including personalized offers, content, and timing based on ordering patterns plus loyalty reward optimization and anticipatory ordering. Early results of the parallel loyalty revamp show about 50% of loyalty orders redeeming Papa Dough rewards, up from 21% a year earlier, though those figures reflect the rewards program change rather than the AI tools specifically.
NatWestBanking & Financial Services
Email & CRMUses Pega's Customer Decision Hub to choose next best actions across 33 digital and physical channels including email, generating 3.6 billion personalized interactions a year from about 3,500 always-on next best conversations. The bank attributes 60% of all sales to the AI-generated next best actions, and engagement-focused actions rose from 7% to 40% of the mix. Figures come from a Pega customer story.
MichaelsRetail
Email & CRMWorked with Persado's Motivation AI to generate emotionally targeted language for email and SMS, raising the share of personalized email campaigns from 20% to 95%. The retailer reports a 25% click-through lift on email and a 41% lift on SMS. The partnership began in 2019 and the Persado case study was published in March 2022.
CurrysRetail
Email & CRMTested Movable Ink's Da Vinci AI to select email creative per customer over a six-week period from October to December 2024. The UK electronics retailer reports a 49% increase in click-through rate, 30% more conversions, and 37% higher revenue per send, with campaign lead time cut from three weeks to two days. Results come from Movable Ink's own case study.
Hot TopicApparel, Fashion & Luxury
Email & CRMUses Attentive's AI Pro and AI Journeys for audience segmentation and message decisions across its SMS and email program. Attentive's July 2024 press release reports an average 124% revenue increase across brands using the tools, naming Hot Topic, Crate & Barrel, and UGG. Mark Lu, Director of E-Commerce and Digital Marketing at Hot Topic, said AI Pro 'was very easy to switch on and it outperformed the control group as well as our expectations consistently', and the 124% figure is a vendor-reported average across brands rather than a Hot Topic number.
Steve MaddenApparel, Fashion & Luxury
Email & CRMRuns Attentive's AI models across its SMS and MMS program, including AI Pro, AI Grow, Identity AI, and Audiences AI. Attentive reports a 26% overall revenue increase with AI Pro, a 36% uplift in subscriber growth with AI Grow, a 25% revenue lift from Identity AI abandonment journeys, over 112% revenue from Audiences AI-identified subscribers, and 20x total program ROI. Figures are vendor-reported and cover the SMS program, not email.
TUI GroupTravel & Hospitality
Email & CRMHas used Jacquard, formerly Phrasee, for about two and a half years to generate and optimize subject lines and copy across email, web push, and app push for its TUI, Marella Cruises, and First Choice brands in English and German. Head of CRM Simon Baines credits the tool with driving engagement and more direct organic traffic, but TUI has not disclosed specific lift numbers; Jacquard says its neural network predicts content performance with 94% accuracy.
Intuit MailchimpAd Tech & Marketing Software
Email & CRMFortune 500 · #219Previewed Revenue Intelligence in June 2024, a predictive and generative AI system that combines Intuit QuickBooks financial data with marketing performance data to spot revenue opportunities, recommend when to target customers, and generate personalized content. The system draws on more than 60 petabytes of user interaction data across the Intuit ecosystem and builds on the Intuit Assist AI launched in 2023. No AI-specific lift metrics were reported at launch.
Ad Tech & Marketing Software
Email & CRMShipped the Loomi marketing agent, which picks the audience for a campaign instead of a marketer building the segment. On a last chance campaign Bloomreach reported a 2.4x higher conversion rate while cutting the number of customers targeted by 82%.
Ad Tech & Marketing Software
Email & CRMLaunched AI Grow to optimise signup units at the start of the customer journey. Attentive reported a median 35% increase in welcome series revenue among brands that tested it in beta.
Energy & Utilities
Email & CRMRebuilt customer engagement around Agentforce and reported click through rates more than triple the industry benchmark on the resulting campaigns.
Apparel, Fashion & Luxury
Email & CRMBuilt Génie, an internal portal on Vertex AI and Gemini that drafts personalised campaign email. Swarovski reported 17% higher open rates on the AI-personalised sends.
Beauty & Personal Care
Email & CRMMoved global CRM onto Klaviyo with AI-driven personalisation and reported CRM revenue up 21%.
HibbettRetail
Email & CRMUses Movable Ink's Da Vinci AI, which it started using in 2025, to pick the creative story each email recipient sees, while a second module fills matching product grids. Hibbett reports a 46% rise in email revenue per send, a 30% improvement in click-through rate and a 40% lift in conversions overall. It now sends more than 5,000 unique versions of an email every day and reclaimed seven hours per week.
Kayo SportsMedia, Publishing & Entertainment
Email & CRMRuns the bulk of its day-to-day customer marketing through the Customer Cortex, an AI decisioning system built on 10 in-house machine learning models with OfferFit and Braze that automates 1.2 million potential actions across its 1.5 million subscriber base. Foxtel Group says reactivation offers, such as emails, now work at 90 per cent efficiency, and that it forecasts quarterly churn and reactivation with 98-99 per cent accuracy.
NABBanking & Financial Services
Email & CRMUses Customer Brain, an AI engine launched in 2023 on Pegasystems' Customer Decision Hub, to pick the next best action for each customer, such as a reminder, a nudge or a moment of recognition. The bank says it guides more than 50 million interactions every month and has driven a 40% uplift in customer engagement when it nudges a customer. Term deposit expiry prompts retained approximately $92 million in deposits.
The internal-rollout category. JPMorgan's LLM Suite, Microsoft and EPAM's Copilot programs, Amgen's phased rollout, Walmart with STRIVR. These are the case studies enterprise leaders ask me about most.
JPMorgan ChaseBanking & Financial Services
AI EnablementFortune 500 · #12Rolled out its internal LLM Suite assistant to 140,000 employees, announced by President and COO Daniel Pinto in September 2024, alongside assessments of how to optimize "every single process" with large language models. Pinto raised the bank's projected AI value to closer to 2 billion dollars, much of it tied to fraud prevention.
MicrosoftSoftware & Technology
AI EnablementFortune 500 · #11Microsoft was the first enterprise to fully deploy Microsoft 365 Copilot, and published its own playbook. Microsoft Digital drives usage and adoption to more than 300,000 employees and vendors worldwide, running it as Customer Zero with governance settled first and employee champions inside each cohort.
EPAMSoftware & Technology
AI EnablementMeasured Copilot impact across 2,000 employees over a 6-month period. The data-driven adoption journey reported a 20% reduction in external collaboration hours.
AmgenHealthcare & Pharmaceuticals
AI EnablementFortune 500 · #120Phased generative AI rollout to ~20,000 employees from 2023 to 2025. Built governance and testing rigor between waves; tracked qualitative and quantitative adoption metrics through every expansion.
KlarnaFintech & Payments
AI EnablementDeployed AI agents on inbound queries through 2024 and progressively cut reliance on human agents for first-contact resolution, eliminating roughly 700 customer service roles. Customer satisfaction forced the reversal, and Klarna moved to a hybrid model where AI handles tier-one volume and humans keep escalations and judgment calls.
WalmartRetail
AI EnablementFortune 500 · #2Used STRIVR's AI-driven VR platform to train associates on store operations and customer scenarios. 15% improvement in employee performance, 95% reduction in training time, higher participation than legacy training.
ReckittConsumer Goods
AI EnablementRuns AI pilots as proofs of value, with human-only control groups running alongside AI-augmented workflows, using OpenAI and Gemini models through Databricks rather than training its own. Creative asset adaptation runs 30% faster across its 700-person marketing team. Brand performance reports combining Nielsen and other datasets now take about 15 minutes, saving marketers 20% to 40% of their time.
CarrefourGrocery & Delivery
AI EnablementCompleted the rollout of AI.Carrefour, an internal assistant built on Google Gemini, across eight countries including Spain, Poland, and Romania. The tool reached 125,000 employees. Carrefour reported employee feedback as fast, useful, and intuitive, and disclosed no productivity figures.
KrogerGrocery & Delivery
AI EnablementFortune 500 · #27Runs Sage, an internal generative and agentic AI platform where associates check schedules, request time off, view pay stubs, and ask policy questions, while store leaders get real-time labor data. Sage has up to 150,000 active associate users and has grown from about 30 use cases at its mid-2024 launch to more than 95.
Estée Lauder CompaniesBeauty & Personal Care
AI EnablementFortune 500 · #294Built ConsumerIQ, a Copilot Studio agent that centralises consumer data across 25 brands and 150 countries so employees can query surveys, clinical trials, and product usage data in natural language. A second agent, Trend Studio, uses Azure OpenAI to detect market trends and generate tailored marketing copy. Microsoft reports answers return in seconds rather than hours, with no performance figures disclosed.
Morgan StanleyBanking & Financial Services
AI EnablementFortune 500 · #38Built AI @ Morgan Stanley Assistant on OpenAI models to answer advisor questions against its internal research library, then added Debrief to summarize client meetings and write follow-up notes into Salesforce. The firm's chief analytics and data officer reported that 98% of financial advisors actively use the assistant.
Zurich North AmericaInsurance
AI EnablementGave US Middle Market underwriters Sixfold, a generative AI tool that assembles and summarizes risk information before the underwriting decision. In the first year, 80% of submissions handled by 16 underwriters were processed with it, saving an estimated 60 minutes per submission. Zurich launched it in four offices in January 2025 and is expanding countrywide.
HyattTravel & Hospitality
AI EnablementApplied AI to group sales, where the company fields more than 1.5 million corporate RFPs a year, so salespeople start from a drafted response instead of building each one manually. CEO Mark Hoplamazian said the tools freed up a full day a week per salesperson and that Hyatt grew market share in group business.
VodafoneTelecommunications
AI EnablementRolled out Microsoft 365 Copilot to 68,000 of its roughly 100,000 employees after an initial trial run with Microsoft and KPMG. The trial measured around three hours saved per person per week on drafting, meeting summaries, and internal search, and the legal and compliance team found drafting a new contract took an hour less than usual. Ninety percent of trial users said they benefited and wanted to keep using it, and 60% said it improved the quality of their work.
CiscoSoftware & Technology
AI EnablementFortune 500 · #79Built an internal AI assistant for its own workforce and reports it is now the most used AI tool at the company. As of November 2025 it had served over 100,000 users and handled more than 45 million interactions, averaging 156,000 per day. Users reported average time savings of five hours per week, and 73% reported increased productivity.
SiemensManufacturing & Logistics
AI EnablementExtended its Industrial Copilot to maintenance work, giving technicians a generative AI assistant for diagnosing and resolving equipment faults on the shop floor. First pilot deployments saved an average of 25% of reactive maintenance time. The offering builds on the Industrial Copilot already used across engineering and operations.
SanofiHealthcare & Pharmaceuticals
AI EnablementRolled out plai, an internal AI decision-support app built with Aily Labs, across R&D, manufacturing, and supply chain. The company reports 20,000 employees use it every day. In supply chain it predicts 80% of stock disruptions using probabilistic planning and correlates 65% of those risks with a root cause.
IBMSoftware & Technology
AI EnablementFortune 500 · #64Applied AI agents to more than 70 of its own business areas across a workforce of 270,000 and reported 3.5 billion dollars in productivity impact over two years. Its AskHR agent automates 94% of simple requests such as vacation bookings and pay statements. The AskIT agent cut calls and chats to the IT support team by 70%.
Kaiser PermanenteHealthcare & Pharmaceuticals
AI EnablementThe Permanente Medical Group deployed an ambient AI scribe that listens to patient visits and drafts clinical notes, reaching 7,260 physicians. Across more than 2.5 million patient encounters between October 2023 and December 2024, users saved an estimated 15,791 hours of documentation time compared with non-users. In surveys, 84% of physicians said it improved patient communication and 82% said work satisfaction improved.
Goldman SachsBanking & Financial Services
AI EnablementFortune 500 · #35Launched the GS AI Assistant firmwide in June 2025 after a pilot in which 10,000 employees gained access in January, announced in a memo from CIO Marco Argenti. The tool summarizes documents, drafts content, and analyzes data, and lets staff choose between models including OpenAI's GPT-4o, Google's Gemini 2.0, and Anthropic's Claude 3.7 Sonnet, with versions tailored to investment bankers, developers, research analysts, and wealth managers.
CitigroupBanking & Financial Services
AI EnablementFortune 500 · #24Rolled out two internal AI tools, Citi Assist and Citi Stylus, to about 140,000 employees across eight countries starting December 2024. Citi Assist answers questions about internal HR, risk, compliance, and finance policies, while Citi Stylus summarizes, compares, and searches multiple documents at once, per an internal memo from head of technology and business enablement Tim Ryan.
PwCConsulting & Professional Services
AI EnablementSigned a May 2024 deal to roll out ChatGPT Enterprise to more than 100,000 employees in the US and UK, making it OpenAI's largest enterprise customer and first reseller at the time. The rollout followed a $1 billion, three-year AI investment; PwC said it had identified over 3,000 internal generative AI use cases, with nearly 40% already addressed by deployed tools.
ModernaHealthcare & Pharmaceuticals
AI EnablementPartnered with OpenAI in April 2024 to give about 3,000 employees ChatGPT Enterprise, after its earlier internal chatbot mChat passed 80% company adoption in 2023. Staff deployed more than 750 custom GPTs across research, manufacturing, legal, and commercial functions, including a Dose ID GPT that clinical research teams use to review vaccine dose selection, with human experts leading reviews.
BNYBanking & Financial Services
AI EnablementBuilt an in-house AI platform called Eliza that went from 36% employee adoption in fiscal 2024 to 96% adoption in the first half of 2025. CEO Robin Vince describes the investment as an expense story for now and expects benefits to accelerate in 2026 and beyond; the bank has also partnered with OpenAI to extend the platform.
BBVABanking & Financial Services
AI EnablementExpanded its OpenAI agreement in December 2025 to roll out ChatGPT Enterprise to all 120,000 employees across 25 countries, up from 3,300 accounts in May 2024 and 11,000 in a later phase. During the earlier phases employees built thousands of custom GPTs, reported saving about three hours a week on routine tasks, and more than 80% of participating staff used the tools daily.
AT&TTelecommunications
AI EnablementFortune 500 · #34Runs Ask AT&T, an internal generative AI tool launched in June 2023 that more than 80,000 employees can use for software development, network analysis and optimization, fraud detection, and document summarization. The tool uses retrieval-augmented generation against approved internal documents, and chief data officer Andy Markus says HR helped build the company's AI policy and employee training materials.
AccentureConsulting & Professional Services
AI EnablementReported generative and agentic AI revenue tripled to $2.7 billion and AI bookings nearly doubled to $5.9 billion in fiscal 2025, which ended August 31, 2025. The firm nearly doubled its AI and data workforce to 77,000 in two years and says more than 550,000 employees have been trained in generative AI fundamentals.
McKinsey & CompanyConsulting & Professional Services
AI EnablementBuilt Lilli, an internal generative AI platform launched in July 2023 that about three-quarters of its roughly 40,000 employees have adopted, sending more than 500,000 prompts a month. The firm says Lilli cuts information search and synthesis time by up to 30% and drafts slide decks and proposals, work typically done by junior consultants.
AXAInsurance
AI EnablementLaunched AXA Secure GPT on Microsoft's Azure OpenAI Service in 2023, giving roughly 140,000 employees a secured internal generative AI platform for drafting, summarizing, and translation. In July 2026 the insurer began rolling out Microsoft 365 Copilot to employees worldwide alongside an AI upskilling program, under group chief technology and AI officer Matthieu Caillat.
IKEARetail
AI EnablementIngka Group, IKEA's largest retailer, set a target in April 2024 to train about 30,000 co-workers and 500 leaders in AI literacy, with courses ranging from AI Fundamentals to Responsible AI and AI Exploration Days for leaders. Employees also get Hej Copilot, a generative AI assistant built with Microsoft for text and image creation, idea generation, and presentations.
Banking & Financial Services
AI EnablementRolled AI call summarisation into its client service centres so teammates stop writing up calls by hand. Truist reported the tool saved more than 36,000 employee hours in the second quarter of 2026 and said it is expanding AI across client interactions.
Healthcare & Pharmaceuticals
AI EnablementValidated an AI model that flags pancreatic cancer on standard CT scans up to three years before a clinical diagnosis. Mayo Clinic called it a landmark validation study, with the model reading scans taken for unrelated reasons.
Healthcare & Pharmaceuticals
AI EnablementStudied an ambient AI assistant that drafts clinical notes from the visit itself, and found it reduced provider burnout among the clinicians using it. Providence published the finding from its own research arm rather than a vendor.
Lloyds Banking GroupBanking & Financial Services
AI EnablementGave colleagues Athena, an AI knowledge tool that answers policy and product questions in place of manual portal searching. Lloyds reported search times down 66% on average.
Banking & Financial Services
AI EnablementRolled ChatGPT Enterprise out to nearly 15,000 employees across Europe and the Americas in two months as part of a data and AI first strategy built with OpenAI.
Woolworths GroupGrocery & Delivery
AI EnablementRuns Team Assist, an internal AI assistant for store and support staff. Woolworths said escalation to a human was removed in nine out of 10 cases once it was live.
Grocery & Delivery
AI EnablementPut an AI assistant into its staff portal for leave, pay and policy questions. Coles reported portal queries to its people and culture team fell 85%, and is testing agentic AI for leave booking.
Healthcare & Pharmaceuticals
AI EnablementOffers AI services that speed up the labelling work behind medical imaging models. In pilot projects Siemens Healthineers reported chest CT image annotation up to 25% faster.
Software & Technology
AI EnablementConnected its IT knowledge base to a Moveworks assistant so employees self-serve instead of filing tickets. Broadcom reported 88% of support issues resolved autonomously.
Telecommunications
AI EnablementDeployed Gemini across Google Workspace for employees, reporting time saved each week on drafting, meeting summaries and internal search rather than a headcount change.
Samsung ElectronicsSoftware & Technology
AI EnablementRolled out ChatGPT Enterprise and Codex to all Samsung Electronics employees in Korea and all Device eXperience employees worldwide, for software development, marketing, product development and manufacturing work. The deal came three years after Samsung limited staff use of ChatGPT in 2023 over concerns that sensitive internal information had been uploaded to an external AI platform. Codex covers writing, reviewing and debugging code.
CognizantConsulting & Professional Services
AI EnablementFortune 500 · #216Committed in November 2025 to give Anthropic's Claude to roughly 350,000 associates, and says more than 30,000 have since completed Claude training, roughly a tenth of that access base. Claude Code now sits inside the spec-driven development module of its Flowsource platform, where agents follow written specifications and coding standards and their output is checked against them.
BarclaysBanking & Financial Services
AI EnablementAnnounced a rollout of Microsoft 365 Copilot to 100,000 colleagues, following an initial deployment to 15,000. Copilot is built into the bank's existing productivity tools as a unified agent for its collaboration platforms, portals and online resources, alongside a Colleague AI Agent for self-service and a Microsoft Viva dashboard for tasks like booking travel or annual leave.
KPMGConsulting & Professional Services
AI EnablementAdopted Google's Gemini Enterprise across its workforce, and Global Head of AI & Digital Innovation Stephen Chase said 90% of employees accessed it within two weeks of launch. Chase said the first problem it set out to solve was enterprise search, and the firm spent a lot of time testing data, connectors and controls up front. KPMG is also deploying Gemini Enterprise at its enterprise accounts.
HaysConsulting & Professional Services
AI EnablementExtended Microsoft AI capabilities, including AI agents and Copilot Studio, to over 8,000 employees globally, building on its existing use of Microsoft 365 Copilot. The global rollout began at the beginning of July 2026 and was completed across all regions by mid-July, with up to 1,000 users onboarded each day. Hays says 77% of 1,000 participants in an early proof-of-value reported saving more than one hour per week.
HippoInsurance
AI EnablementRolled out Anthropic's Claude and other AI tools to every function, including underwriting, claims, marketing and sales, while keeping decisions with staff such as underwriters and claims adjusters. In an internal survey covering the first 30 days, Hippo says more than 90% of employees reported using the tools and 60% used them daily. In the same survey, 60% reported saving two or more hours a week.
Taisei CorporationManufacturing & Logistics
AI EnablementStarted a company-wide talent development and work reform project with OpenAI built on ChatGPT Enterprise, with a training program that began with 250 people and grew to 1,000 by August. Within three months of the launch, the construction company reported an average of 5.48 hours of work saved per person per week. It plans to extend ChatGPT Enterprise to all employees in stages.
Two things happening at once. Edelman, Weber Shandwick, Golin, and Burson are building AI practices to sell, while comms teams use it quietly for monitoring, drafting, and internal email. Klarna and Zoom both put AI avatars of executives on camera, which is either the future or a warning depending on who you ask.
ZoomSoftware & Technology
Corporate CommunicationsCEO Eric Yuan delivered his opening remarks on Zoom's quarterly earnings call using an AI avatar of himself built with Zoom Clips, the company's asynchronous video tool. The avatar said Yuan was among the first CEOs to use an avatar on an earnings call, and addressed safeguards against misuse of AI-generated content. Zoom said its custom avatar add-on would become available to all users that same week.
KlarnaFintech & Payments
Corporate CommunicationsKlarna presented its Q1 2025 earnings highlights on May 21, 2025 through an AI avatar of CEO Sebastian Siemiatkowski rather than the CEO himself, and TechCrunch reported that the avatar's own admission was the main giveaway that it was AI. The avatar reported 100 million users, a fourth consecutive profitable quarter, and revenue per employee approaching $1 million after the company shrank from about 5,000 to nearly 3,000 employees. TechCrunch noted the avatar blinked less than a human and had imperfect voice synchronization.
BursonAdvertising, Marketing & PR Agencies
Corporate CommunicationsBurson launched Reputation Capital on June 11, 2025, an AI platform that scores corporate reputation continuously across eight drivers using signals from news, social media and client-owned data, and connects those signals to business outcomes from stock price movements to purchase intent. It runs on Decipher, Burson's proprietary cognitive AI built with technology partner Limbik, and its methodology was developed with Augmented Intelligence Labs, an Oxford University enterprise. In a tech sector study Burson found a one percent increase in a company's reputation score could equate to up to $2.4 billion in added shareholder value.
GolinAdvertising, Marketing & PR Agencies
Corporate CommunicationsGolin, an Interpublic Group agency, launched First Answer on September 29, 2025 to track and shape how ChatGPT, Gemini, Perplexity and other AI systems describe brands. The platform has three modules: Benchmark for competitive positioning in AI answers, Optimize for AI-oriented press releases and earned media, and Defend for monitoring misinformation and negative sentiment. Golin says up to 90% of AI search results come from earned media citations rather than brand websites, and the launch release did not include client results.
Real ChemistryAdvertising, Marketing & PR Agencies
Corporate CommunicationsReal Chemistry reported $560 million in 2025 revenue, up 14% year over year, which it attributed to demand for AI-enabled healthcare communications and commercialization work. Its HealthGEO product gives clients a centralized view of how their brands are represented across leading large language models, alongside a proprietary omnichannel orchestration engine for real-time personalization. The company said it moved past employee productivity use cases into agentic tools embedded in end-to-end client workflows.
Weber ShandwickAdvertising, Marketing & PR Agencies
Corporate CommunicationsWeber Shandwick extended Weber I/O, its data, technology and AI practice, to EMEA on 31 July 2025 under Marcus Dyer. The practice spans AI acceleration, experience, performance and intelligence, with AI acceleration covering agent orchestration, machine readability intelligence, message testing and scenario planning, and it includes Radius, an AI-powered crisis and issues management offering, plus HALO Workspace built on IPG's Acxiom data. Weber Shandwick describes Weber I/O as the AI backbone of its wider offering and published no client metrics with the launch.
EdelmanAdvertising, Marketing & PR Agencies
Corporate CommunicationsEdelman launched Edelman Intelligence on May 20, 2026, folding its proprietary AI tools, data science, research, analytics and predictive intelligence into a single unit built on expertise that previously sat within Edelman DXI. It operates as one of the firm's five core practices rather than a standalone research arm, with a stated mission to predict, power and prove the impact of earned strategy on business outcomes. Gregory Gittrich, who joined Edelman in 2026 to lead the new group, is global head of intelligence.
CisionAdvertising, Marketing & PR Agencies
Corporate CommunicationsCision added an integrated AI suite to its CisionOne platform on May 22, 2025, including a guided conversational assistant, AI summaries of media coverage, smarter search with keyword suggestions, a React Score that flags potentially harmful mentions in real time, and personalized pitch writing with recommended send timing. Cision said 84% of Fortune 500 companies use its products and it serves more than 75,000 customers. The launch cited its own 2025 Cision and PRWeek Comms Report finding that 81% of PR professionals face pressure to do more with fewer resources.
CosentinoManufacturing & Logistics
Corporate CommunicationsCosentino, which employs more than 5,900 people across nearly 80 countries, runs all internal communications with a three-person team and uses Staffbase's AI copywriting and design assistance plus more than 50 color-coded templates to produce localized employee email. The company reports a 70% average open rate, 85% daily active users and 73% of access coming from mobile, with 50% employee engagement reached in the first four weeks after launch. Maria Luisa Garcia Perez is Global Internal Communications General Manager.
PfizerHealthcare & Pharmaceuticals
Corporate CommunicationsFortune 500 · #69Pfizer ran its second annual AI Festival Week in late October 2025, an internal program of 54 sessions across 7 countries delivered virtually and in person to build AI fluency among employees. Chief AI and Analytics Officer Berta Rodriguez Hervas led the kickoff and Chief Digital and Technology Officer Lidia Fonseca hosted fireside chats with Scale AI CEO Jason Droege and Mistral AI CEO Arthur Mensch. Sessions covered Copilot workshops, no-code agents and open-source models, with Pfizer citing workflow automation time savings of up to 80% in some cases.
Airlines & Aviation
Corporate CommunicationsSaid it intends to cut 4,000 administrative positions by 2030, with AI and digitalisation expected to absorb some of the work. It is a stated plan rather than a completed reduction, and one of the clearer examples of a large employer naming AI in a headcount announcement.
Baptist Health South FloridaHealthcare & Pharmaceuticals
Corporate CommunicationsUses custom ChatGPT tools built in-house to help compile the patient praise section of its employee newsletters, a search through reviews that used to take hours every week. Director of internal communications Christine de Valle says the tools have knocked out several hours of work a week, and that the team saw a 10-times increase in AI adoption in about eight months, measured against an early survey of the department.
New York LifeInsurance
Corporate CommunicationsFortune 500 · #62Integrated AI into its corporate communications function over 22 months. Its tools include an Editorial Guidelines GPT and an agentic system that turns media-monitoring alerts into tailored draft crisis messaging emailed to the team. Chief communications officer Paul Gennaro says 90% of the team now use AI multiple times a day, and 76% reported taking on additional projects due to AI-driven efficiency gains.
Sumitomo Mitsui Financial GroupBanking & Financial Services
Corporate CommunicationsIntroduced an AI-CEO for employees, modeled on an avatar of president Toru Nakashima. The system draws on his remarks at management meetings, impressions gathered from other executives and the company's history, and staff chat with it on everything from operational reform to job know-how. Japan Forward reports that as many as 2,000 employees use it a day, out of roughly 28,000 at Sumitomo Mitsui Banking Corporation.
Mostly platform-side: TikTok, Instagram, Snapchat, and LinkedIn building AI into the creator and ad surfaces. The brand-side examples here are how teams are using those platform features in practice.
Virgin VoyagesTravel & Hospitality
Social MediaThe Jen AI campaign, built with agency VML, used an AI likeness of Jennifer Lopez to generate personalized video cruise invitations. The agency reports users created 25,000 plus invites and the campaign drew over two billion impressions, with a lift in web traffic and bookings.
MattelConsumer Goods
Social MediaBarbieSelfie.ai turned user selfies into custom Barbie movie posters ahead of the film's July 21 debut. The filter was used over 13 million times since its April 3 release, using PhotoRoom's API to strip backgrounds, and drew posts from celebrities including Rihanna and Pedro Pascal.
Mint MobileTelecommunications
Social MediaRyan Reynolds asked ChatGPT to write a Mint Mobile ad in his voice, then posted a video of himself reading the result, calling it mildly terrifying. The clip drew 195,000 YouTube views in its first 24 hours and made the brand one of the first to publicly use ChatGPT in an ad.
Levi'sApparel, Fashion & Luxury
Social MediaPartnered with Lalaland.ai to test AI-generated models across ecommerce and social channels. The stated goal was to show garments on a wider range of body types, ages, and skin tones without a full secondary photoshoot.
Toys "R" UsRetail
Social MediaProduced the first major brand film generated primarily with OpenAI Sora. The spot premiered at Cannes Lions 2024 and rolled out across the brand's social channels, telling the founder origin story as an AI-crafted short.
KlarnaFintech & Payments
Social MediaGenerated over 1,000 images in the first three months of 2024 with AI image tools, cutting the image development cycle from six weeks to seven days and saving 1.5 million dollars in Q1 alone. Klarna cut marketing agency spend 25%, and attributes 37% of the total cost savings, about 10 million dollars annualized, to AI.
PumaApparel, Fashion & Luxury
Social MediaBuilt an AI kit-design platform letting fans generate their own Manchester City and Olympique de Marseille jerseys, then vote on each other's designs. The Manchester City activation drew 54,000 users in 10 days across 206 countries, producing 180,000 kits and 1.7 million ratings. Generation time per design fell from two to five minutes down to 30 seconds.
State FarmInsurance
Social MediaDebuted a character called Stan, an anthropomorphized version of the stanchion pads that have carried the State Farm logo for nearly 20 years, and used generative AI to publish real-time reaction posts on X during Game 4 of the 2026 NBA Finals. Ad Age reported the work ran through a partnership with Google's AI Lighthouse program. No engagement results were disclosed.
FiverrE-commerce & Marketplaces
Social MediaLaunched an AI-generated character named Garry on August 18, 2025, in a one minute and 20 second video built over a single weekend from prompts written by Fiverr freelancers. The video referenced viral moments including the Nicki Minaj heel challenge and objects thrown at WNBA games, and Marketing Dive reported the push was exclusive to social media with no traditional media buy. It followed Fiverr Go, the company's AI service launched in February 2025.
El Pollo LocoRestaurants
Social MediaRan the LocoAI Challenge during National Chicken Month in September 2025, asking customers to make AI-generated fire-grilled chicken content and post it to Instagram or TikTok with #LocoAI for a chance to win free chicken for a year. The brand seeded its own AI stills and videos in August before the challenge opened in September. Agency Innocean USA reported 382 unique submissions, a 20% lift in social engagement and $785,000 in earned media value on a budget under $15,000.
CrayolaConsumer Goods
Social MediaUses Emplifi's AI-powered platform for social listening and trend detection, which the company says cut content processing time by 80% and trend detection time by 90%. For its 2025 relaunch of eight retired crayon colors, the social team replied to brand mentions in real time with images of the returning colors, written in the personality of each color. Social Media Engagement and Trends Manager Brittany Mehalick said the old workflow could take days to process what was going viral.
NeuroConsumer Goods
Social MediaThe functional gum and mints maker used Meltwater's AI social listening to identify gaming as an audience, then partnered with esports organization 100 Thieves and ran Instagram giveaways. The company reported a 406% year-over-year sales lift and more than 1 billion impressions, with 4.6 million impressions across 30 giveaway posts. The figures come from the brand's own account of the program.
LaLigaSports & Events
Social MediaUses WSC Sports' AI platform to automatically cut match footage into vertical 9:16 clips that publish to its app and social channels as stories and reels, generating more than 260,000 highlights per season and supplying its 42 teams with up to five in-game highlights per match. LaLiga reports 1.4 million new social followers per week against 219 million total, plus a 70% increase in app sessions and a 40% increase in app dwell time since the July 2023 app relaunch. Director of Digital Strategy Alfredo Bermejo said being able to produce content that fast matters to the league. The figures appear in the vendor's own case study.
Liverpool FCSports & Events
Social MediaRenewed its multi-year deal with Wasabi Technologies on June 3, 2026, expanding use of Wasabi AiR to automatically tag and index the club's video and photo archive so social and content teams can find and publish assets faster. The club recorded 1.7 billion social media engagements and 935 million branded content video views during its Premier League title-winning campaign, though those totals reflect the whole content operation rather than the AI tooling alone.
Avocados From MexicoFood & Beverage
Social MediaLaunched the Prediction Pit in January 2026, a microsite where an AI avatar of comedian Rob Riggle, cast as the Guac Guru, gives football predictions using SportsDataIO data and generates personalized videos that address users by name and favorite team. Agency 270B built it, and it followed the 2025 Guacline, an AI avatar of Rob Gronkowski that answered fan questions and gave guacamole recipes. No performance results were reported for either activation.
ChiquitaFood & Beverage
Social MediaMarked National Chiquita Day on April 15, 2026, with an AI-generated social video that shows a virtual Chiquita takeover of Times Square, published on the brand's Instagram channel as part of its Pop by Nature platform. The activation also included a tropical jingle and a dance challenge built for creators to remix on social, plus an Instagram-only giveaway running April 15 to 19. Chief Marketing Officer Marco Volpi framed the work as bringing joy to everyday moments. No results were reported.
OLIPOPFood & Beverage
Social MediaUses Nectar Social's AI agents to answer Instagram and TikTok direct messages and comments in the brand's voice and to tie those conversations back to purchases. Nectar, founded by former Meta product and engineering leaders Misbah and Farah Uraizee, reported in June 2025 that its early customers, which also include Jones Road Beauty and Solawave, saw AI-assisted response rates above 85% within 30 days and social DM conversion above 12% against 1% to 3% for traditional channels. Those figures are aggregate customer results published by the vendor, not OLIPOP-specific.
e.l.f. BeautyBeauty & Personal Care
Social MediaBuilt E.l.f.luencer, an AI tool trained on the company's stylebook and years of human-written social comments that autogenerates replies to consumer comments on social media. Human community managers approve the replies before they post. Chief technology and AI officer Ekta Chopra says the response rate went from 30%-40% before launch to above 80%, and that 90% of comments are now generated by AI in the brand's tone.
SharkNinjaConsumer Goods
Social MediaRan an influencer marketing campaign with Kyra, an AI-powered influencer marketing agency that tracks tens of millions of creators daily across TikTok, Instagram and YouTube Shorts to spot what is trending. Digiday reports that Kyra activated almost 1,000 creators in three months for the appliance company. The campaign delivered more than 50 million views and nearly 8 percent engagement.
Prompt-to-website is the most commoditized AI product on this list. Squarespace, Webflow, GoDaddy, and WordPress all ship it now, largely because AI-native tools like Lovable, v0, and Bolt grew fast enough to force the issue. Worth watching for what it does to the low end of web design work.
SquarespaceSoftware & Technology
Web & DesignBlueprint AI asks a few questions and generates a full site design with curated imagery, which users then edit rather than starting from a template. More than half of new Squarespace customers now begin with Blueprint, and a late-September 2025 update added a chat element for further tailoring. TIME named it one of the Best Inventions of 2025.
WebflowSoftware & Technology
Web & DesignWebflow launched an AI Assistant, AI code generation and AI SEO tooling at Webflow Conf in September 2025, then added a Claude connector in February 2026 that can design pages, manage CMS content and run audits. It opened a private beta of Webflow AEO on April 13, 2026, an agentic answer engine optimization product that reports AI citations and pushes prioritized fixes. Webflow says its AI-assisted SEO auditing drives 75% more monthly organic traffic, a company figure not independently verified.
GoDaddySoftware & Technology
Web & DesignAiro lets small business customers describe a business in conversation and have GoDaddy build the site, logo and related services, replacing template-based website builders and Do It For You packages. On the July 30, 2026 earnings call GoDaddy said Airo annualized bookings reached $50 million in Q2 2026, up 5x from $10 million in Q1. More than 70% of Airo users hold at least two paid products, against just over 50% for the overall customer base.
HostingerSoftware & Technology
Web & DesignHorizons, a no-code AI builder launched in early 2025, drew more than 800,000 users by year end. Hostinger reported $325 million in 2025 revenue, up 51% year over year, with 4.6 million customers across more than 150 countries. Its Kodee AI agent handled 81% of customer support requests by the end of 2025, up from 50% at the start of the year, and the company put AI-driven operating cost reduction at about $10.6 million.
AutomatticSoftware & Technology
Web & DesignWordPress.com released a free AI website builder on April 9, 2025 that generates a working site from a chat prompt such as 'build a website for my coffee shop', then allows edits by chat or by hand. Users get 30 free prompts and need a Premium plan at $96 a year or Business plan at $300 a year to publish, both with unlimited prompts. It runs on a mix of self-hosted open source models and externally hosted models, works only on brand-new sites, and cannot build ecommerce stores or sites with complex integrations.
VercelSoftware & Technology
Web & DesignVercel raised a $300 million Series F at a $9.3 billion post-money valuation, co-led by Accel and GIC. Its v0 prompt-to-interface tool had 3.5 million unique users at the time, with Teams and Enterprise accounts making up more than half of v0 revenue. Company revenue grew 82% year over year and the user base doubled, and named customers include Anthropic, OpenAI, Square, WPP, PayPal, Under Armour, Nike, Target and Walmart.
LovableSoftware & Technology
Web & DesignLovable turns text prompts into working web apps and sites, and raised a $330 million Series B at a $6.6 billion valuation on December 18, 2025, led by CapitalG and Menlo Ventures. The Stockholm company reported more than $200 million in annual recurring revenue as of November 2025 after reaching $100 million ARR within eight months of launch. More than 100,000 new projects are built on it daily, with over 25 million projects in its first year, and customers include Klarna, Uber and Zendesk.
FramerSoftware & Technology
Web & DesignFramer shipped a set of AI web design features on May 21, 2025, including Wireframer, which turns a written prompt into a custom page structure, and Workshop, a vibe-coding assistant that generates custom components. Vector drawing and animation tools and advanced site analytics shipped alongside them, released to all users with no beta period. CEO and founder Koen Bok said the goal was simplifying the journey from concept to live site.
ReplitSoftware & Technology
Web & DesignReplit raised $250 million at a $3 billion valuation on September 10, 2025, led by Prysm Capital with Amex Ventures and Google's AI Futures Fund. Annualized revenue went from $2.8 million to $150 million across a user base of more than 40 million. Its Agent 3 release runs autonomously for up to 200 minutes, tests and fixes its own code, and is used by teams at Zillow, Duolingo and Coinbase.
StackBlitzSoftware & Technology
Web & DesignBolt.new generates full-stack web and mobile apps from natural language in the browser, pairing StackBlitz's WebContainer runtime with Claude. It reached $40 million ARR by March 2025 after going from $4 million ARR in four weeks to about $20 million in two months, and passed 7 million users by December 2025, roughly 14 months after launch. StackBlitz raised a $105.5 million Series B in January 2025 led by Emergence Capital and GV at about a $700 million valuation, though gross margins were only around 40% as of May 2025.
UberAutomotive & Mobility
Web & DesignFortune 500 · #92Built uSpec, an agentic system in which an AI agent in the Cursor code editor connects to Figma through the open-source Figma Console MCP and writes component design specifications for its design system. Uber maintains seven platform stacks and three accessibility frameworks across hundreds of pages, and InfoQ reports the system cut the time required for detailed documentation from weeks to minutes.
monday.comSoftware & Technology
Web & DesignEncoded the workflow for each breaking change in its design system as a Claude Code skill that updates the component code and its usages, generates codemods, updates the changelog and migration guide, runs build, lint and tests, and opens a pull request. The previous major version took five months end to end, and the company says the new version was complete by the end of the week.
Meta Advantage+, Google Performance Max, TikTok Symphony. The platforms doing the AI work for advertisers, often without naming it. These are already in your stack if you spend a dollar on paid.
TikTokSocial Media & Platforms
Ad PlatformsSymphony Creative Studio added Image to Video, which turns product photos and brand assets into branded video, Text to Video for generating and testing concepts without visuals, and Showcase Products, which puts products in front of Symphony Digital Avatars holding them, wearing them, or displaying an app.
InstagramSocial Media & Platforms
Ad PlatformsFortune 500 · #17Meta AI restyle edits Instagram Stories from a text prompt: remove objects, add elements, change an outfit or a video background, or apply preset effects. Users can push restyled edits out through Add Yours stickers to start a trend.
RedditSocial Media & Platforms
Ad PlatformsMachine learning built on Reddit's 23 billion plus posts and comments powers ad targeting keyed to community conversations, including AI-enhanced contextual keyword targeting. Reddit's automated Max Campaigns cut cost per acquisition 17% and lifted conversions 27% on average in early split tests.
Disney AdvertisingMedia, Publishing & Entertainment
Ad PlatformsFortune 500 · #43Magic Words analyzes scenes across Disney's library to tag content, brands, and emotional tone, then lets advertisers buy against the mood of a moment rather than a demographic. It runs on Disney+ and Hulu, and went into beta with six agency groups: Dentsu, Omnicom, Horizon Media, GroupM, IPG Mediabrands, and Publicis Media.
SnapchatSocial Media & Platforms
Ad PlatformsAI Sponsored Snaps put brand AI agents inside Chat, the surface where Snapchatters sent over 950 billion messages in Q1 2026. More than half a billion Snapchatters have messaged My AI since launch. Snap reports the format drives 22% more conversions at nearly 20% lower cost per action, and twice the conversions per full-screen ad view versus other inventory.
The Trade DeskAd Tech & Marketing Software
Ad PlatformsKokai is The Trade Desk's AI buying platform, which the company says scores trillions of bidstream signals to set targeting and bids in real time. In the company's own analysis of 665 campaigns run between January and September 2025 with conversion revenue as the primary KPI, advertisers in the United States and Canada averaged $5.40 in revenue per dollar spent. The figure comes from The Trade Desk itself and covers only campaigns optimized toward revenue.
AppLovinAd Tech & Marketing Software
Ad PlatformsAppLovin opened its Axon AI ad engine, closed to outside advertisers for 14 years, to self-serve signups worldwide in June 2026 after a referral-only launch on October 1, 2025. CEO Adam Foroughi said on the May 2026 earnings call that opening the platform "changes the trajectory of this company in a very meaningful way." The company reported Q1 2026 revenue of $1.84 billion, up 59% year over year, and said average annualized revenue per new customer runs well over $70,000.
CriteoAd Tech & Marketing Software
Ad PlatformsCriteo became the first ad tech partner to integrate with OpenAI's advertising pilot inside ChatGPT Free and ChatGPT Go in the United States, announced March 2, 2026. Criteo said that in a February 2026 sample of 500 U.S. retailers, users arriving from large language model platforms such as ChatGPT converted at roughly 1.5 times the rate of other referral channels. CEO Michael Komasinski called the integration a step forward for advertising in an emerging AI experience.
Amazon AdsAd Tech & Marketing Software
Ad PlatformsFortune 500 · #1Amazon Ads announced an agentic AI creative tool inside Creative Studio on September 17, 2025 that researches a product and audience, proposes concepts, builds storyboards, and produces finished video and display ads with animation, voiceover, and music. The output runs across Sponsored Brands, Sponsored Display, Amazon DSP, and Brand Stores. The tool launched in beta at no additional cost and is built on AWS using Amazon Nova and Anthropic Claude models.
NetflixMedia, Publishing & Entertainment
Ad PlatformsFortune 500 · #97At its May 13, 2026 upfront, Netflix said it is testing AI agents that can plan, optimize, and purchase ads on the platform, moving automated decisions into budget allocation, targeting, and bidding. Netflix also uses AI to reformat advertisers' existing assets into vertical video and pause ads, with tests run alongside DoorDash, Target, and TurboTax, and plans to offer the capability across all ad-supported regions by the end of 2026. Its ad tier reached 250 million global monthly active viewers, and Netflix did not publish performance figures for the AI tools.
PinterestSocial Media & Platforms
Ad PlatformsPerformance+ is Pinterest's AI suite that automates bidding, targeting, and creative, and it accounted for 30% of Pinterest's lower-funnel ad revenue in Q1 2026, with adopters growing lower-funnel spend at nearly twice the rate of non-adopters. Pinterest says the setup requires about 50% fewer configuration inputs than a standard campaign. Jewelry brand Mejuri reported a 46% ROAS increase and 62% conversion lift in a four-week test, a single advertiser result rather than a platform average.
PinterestSocial Media & Platforms
Ad PlatformsUsed Cannes Lions 2026 to introduce AI tools for advertisers and personalised shopping, extending the visual search work into the ad stack. Announced through Pinterest's own newsroom.
Fitness & Wellness
Ad PlatformsLet two AI agents, one for planning and one for buying, run a connected TV (CTV) awareness campaign in the second quarter of 2026. Agency Klever Programmatic built it on PubMatic's AgenticOS. Rouge Care says it put $25,000 behind the tactic with a target return on ad spend (ROAS) of 250%, and the campaign delivered 500%, with over $125,000 in attributable sales.
National Association of RealtorsConsulting & Professional Services
Ad PlatformsWon Meta's 2026 Agency Award for Best Use of Automation for a first-time homebuyer campaign that tested Meta Advantage+ Audience against its traditional targeting, with agency Havas. NAR reports the Advantage+ campaign generated 432,000 landing page views and cut cost per landing page view by 29% and overall spending by 25%. It also produced a 9-percentage-point increase in consumers who said they intended to use an agent who is a Realtor.
Food & Beverage
Ad PlatformsTested a fully autonomous agentic campaign in December 2025 that AI agents planned and implemented on PubMatic's AgenticOS, run by PubMatic and agency Butler/Till across connected TV, online and mobile. Press materials shared with Marketing Dive say it cut buy-side supply chain costs by 5.5x, delivered a 98% video completion rate and generated 40% more impressions than planned. Less than 1% of inventory failed DoubleVerify standards.
AritziaApparel, Fashion & Luxury
Ad PlatformsUses Google's AI Max, which reads a retailer's site, ads and creative assets to match its products to conversational searches, so Aritzia's ads can surface in AI Mode as well as traditional search. Courtney Rose, vp of retail at Google Ads, told Modern Retail that when Aritzia enabled AI Max it saw an 80% increase in revenue. The figure comes from Google, not the retailer.
Less marketing, more operations, but it shows up in margin and product availability. PepsiCo, Unilever, and Walmart on demand forecasting and logistics.
WalmartRetail
Supply ChainFortune 500 · #2Route optimization technology packs trailers efficiently and minimizes miles travelled. Walmart eliminated 30 million unnecessary miles driven, avoided 94 million pounds of CO2, and bypassed 110,000 inefficient paths, work that won the Franz Edelman Award in 2023.
TargetRetail
Supply ChainFortune 500 · #41The Inventory Ledger handles up to 360,000 inventory transactions per second at peak and serves as many as 16,000 requests for inventory positions per second, built to scale further.
ZaraApparel, Fashion & Luxury
Supply ChainApplies AI across the chain from design and production through to pricing, using predictive intelligence for real-time demand forecasting and inventory management and RFID for garment-level visibility. The Inditex-owned brand reports 7.1% year-over-year sales growth off the digital transformation work.
DoorDashGrocery & Delivery
Supply ChainFortune 500 · #307Every machine learning use case at DoorDash runs through Sibyl, its prediction service cluster: search and recommendation, fraud detection, dasher dispatch optimization, and delivery time prediction. It is deployed as a Kubernetes service on AWS with a Kotlin gRPC server in each pod.
BMWAutomotive & Mobility
Supply ChainThe AIconic Agent is a generative AI multi-agent system for procurement and supplier networks. It builds on Knowledge Navigator, Offer Analyst, and Tender Assistant, the GenAI tools BMW Group Purchasing introduced in 2024 as central knowledge databases for analysis.
Anheuser-Busch InBevFood & Beverage
Supply ChainRebuilt demand, supply network and materials planning on o9 Solutions software with the goal of "touchless" planning across more than 270 plants and 600 distribution centers. Global SVP of supply chain planning Elito Siqueira reported forecast accuracy up 20%, out-of-stock incidents down 50% over three to four years, and US demand planning running at 85% touchless output with out-of-stocks below 0.5%.
General MillsFood & Beverage
Supply ChainFortune 500 · #215Uses generative AI for procurement cost-gap analysis and an End to End Logistics Flow tool built with Palantir. Chief supply chain officer Paul Gallagher said the analytics recorded more than 30% waste reduction in areas where the data was implemented, and ELF produced up to 400 recommendations in its first six months with 70% of them automatically accepted. Decisions that used to take a day now take a minute.
Kraft HeinzFood & Beverage
Supply ChainFortune 500 · #173Plans its supply chain through Kraft Heinz Lighthouse, a proprietary control tower built with Microsoft, and uses proprietary AI vision to screen incoming ingredient quality. Bill Durbin, head of North America logistics and planning, said AI raised Claussen pickle production efficiency by 12%. A company spokesperson told Supply Chain Dive the goal is a self-driving, fully integrated supply chain with full visibility from farm to fork.
Albertsons CompaniesGrocery & Delivery
Supply ChainFortune 500 · #56Completed the rollout of Afresh's AI ordering and inventory system across produce, meat, seafood, bakery and deli in all of its stores, including Safeway, Jewel-Osco, Shaw's, Vons and Acme. The partnership began in 2022 and Afresh now covers more than 10,000 store departments, though the announcement reported no shrink, waste or sales figures for Albertsons specifically.
Ocado GroupGrocery & Delivery
Supply ChainRuns a shared deep learning forecasting engine, trained on billions of sales data points across the retailers on the Ocado Smart Platform, that balances availability against waste on perishables. Ocado says the system produces more than 70 million supply chain forecasts a day, is up to 40% more accurate than traditional retailer systems, and orders up to 98% of stock automatically. The figures come from Ocado and are not independently verified.
NestléFood & Beverage
Supply ChainApplies AI to demand forecasting, climate-resilient crop selection, energy analysis and real-time production optimisation, with digital twins used to test factory changes before they are made. Senior global operations and digital transformation leader Christophe Villain said the forecasting reduces the risk of over or under production, improves on-shelf availability and limits waste, citing extra packaging supply found when premium pet food demand rose. No percentage results were published.
Marks & SpencerRetail
Supply ChainRuns RELEX Solutions AI forecasting and replenishment across M&S Food, feeding sales history, weather, promotions, pricing and events into demand predictions and then automating ordering against inventory levels, lead times and delivery schedules. RELEX said in a March 2026 update that the system covers 1,050 stores and 13 distribution centres in the UK and Ireland, where fresh and chilled is more than 70% of the range. The stated aims are better availability and less food waste, with no figures published.
Airlines & Aviation
Supply ChainUsed new AI tools across scheduling and ground operations and reached an 86% on-time rate in April 2026, its best domestic result in nearly a decade. The Australian Financial Review reported an associated 30 million dollar saving.
ID LogisticsManufacturing & Logistics
Supply ChainRuns AI4ID, a program launched in 2025 to move AI from field testing to industrial deployment across its logistics operations. The company says tools already in use include dynamic slotting algorithms that reposition items to reduce picking distances, activity forecasting models for resource planning, computer vision that monitors order preparation, and AI transport agents. It has identified 48 initiatives, 35 of them in testing, and trained 29 managers across 19 countries.
UPSManufacturing & Logistics
Supply ChainFortune 500 · #48Integrated agentic AI into its customs brokerage to handle the formal entry processes that followed the end of the U.S. de minimis exemption. CEO Carol Tomé said UPS cleared about 21% of 13,000 U.S.-bound packages a day without manual intervention in March 2025, and 90% of 112,000 daily packages in September 2025. UPS also uses AI and machine learning to check Harmonized System codes and tariff rules on imports.
FedExManufacturing & Logistics
Supply ChainFortune 500 · #50Plans and optimizes 100,000 first-mile and last-mile transportation routes every day with AI, and uses AI to balance its middle-mile network so airplanes and trucks travel as full as possible. Its MOBIUS predictive maintenance platform has prevented 17,000 hours of potential downtime across 41 surface operations facilities. FedEx says the system is already saving $10 million annually.
Hormel FoodsFood & Beverage
Supply ChainFortune 500 · #363Deployed o9's AI planning software between March and December 2025 across more than 70 sites in its dry and refrigerated networks. According to o9, Hormel uses it to model demand drivers, cut back on manual overrides and improve forecast accuracy for seasonal demand, along with system-recommended inventory transfers and truckload optimization. Hormel's chief supply chain officer said it connects demand, supply and inventory decisions in one platform.
XPOManufacturing & Logistics
Supply ChainFortune 500 · #480Deployed new AI-powered linehaul models in its North American less-than-truckload segment. CEO Mario Harik said on a July 31 earnings call that the models were reducing normalized linehaul miles by 3%, empty miles by over 10% and freight diversions by more than 80%. He said XPO planned more AI integrations that year and was piloting AI in pickup and delivery operations.
The smallest category here, but the one with the longest track record and the most measurable savings. Visa, Stripe, HSBC, Commonwealth Bank. AI has been load-bearing in this space for over a decade.
StripeFintech & Payments
Fraud & SecurityA payments foundation model turns transactions into embeddings used to make real-time predictions. Authorization Boost's retry logic recovered more than 6 billion dollars in legitimate declined transactions for Stripe users in 2024, a record. Card testing attacks are up across the industry but down 80% on Stripe.
RevolutFintech & Payments
Fraud & SecurityA scam detection feature assesses whether a customer is being coached into making a card payment as part of a scam and declines it, then walks them through an in-app intervention with educational content and access to a fraud specialist. Revolut reported a 30% drop in fraud losses from scams where money was sent for investment opportunities.
SquareFintech & Payments
Fraud & SecurityFortune 500 · #180Risk Manager lets sellers write rules that decline a payment, trigger a risk alert, or invoke 3D Secure when conditions are met. Rules can key off Square's own risk evaluation, an AVS mismatch, or an invalid CVV.
VisaFintech & Payments
Fraud & SecurityFortune 500 · #110Reported that its AI-based security systems identified and blocked 144% more suspected fraudulent activity over the 2025 Black Friday and Cyber Monday weekend globally than over the same weekend a year earlier. Visa attributes the capability to 13 billion dollars in technology investment over the prior five years.
Commonwealth BankBanking & Financial Services
Fraud & SecurityDeployed an agentic AI system that detects emerging fraud patterns in transaction data and writes the detection rules to intercept them. It monitors more than 80 million signals and 20 million payments a day and sends about 40,000 proactive customer warnings daily. The bank reported fraud losses fell over 20% in the first half of the 2026 financial year, and the agent contributed to three quarters of its card fraud rules.
HSBCBanking & Financial Services
Fraud & SecurityReplaced rules-based anti-money-laundering screening with an AI system that flags suspicious activity without being told what patterns to look for. The bank reports it now finds two to four times more financial crime than the previous system while producing 60% fewer false positives. Analysis of billions of transactions dropped from several weeks to a few days, against about 980 million transactions screened monthly.
MastercardFintech & Payments
Fraud & SecurityFortune 500 · #130Rebuilt its Decision Intelligence fraud scoring engine as Decision Intelligence Pro, an AI model that examines the relationships between the entities involved in a transaction, scans up to one trillion data points and returns an improved risk score in less than 50 milliseconds. Mastercard's own initial modelling put the fraud detection lift at 20% on average and as high as 300% in some instances, with false positives cut by more than 85%. Cyber and Intelligence president Ajay Bhalla announced the tool on February 1, 2024.
Lloyds Banking GroupBanking & Financial Services
Fraud & SecurityDeployed an agentic AI system built on Envoy, its internal AI platform, that runs identity checks, transaction analysis and scam risk assessment simultaneously during a customer interaction, with human colleagues keeping the final decision. Lloyds says it prevented more than £1 billion of fraud in 2025 and has invested £100 million in fraud technology since 2023 across 28 million customers. A separate Scam Check tool using machine learning and image analysis for marketplace scams is due across Lloyds, Halifax and Bank of Scotland payment journeys later in 2026.
SwiftFintech & Payments
Fraud & SecurityRan two AI experiments with 13 financial institutions, including ANZ, BNY and Intesa Sanpaolo, using federated learning so each bank trained fraud models on its own data without moving it, plus privacy-enhancing technologies to verify suspicious accounts across institutions. Tested on 10 million synthetic transactions, the collaborative model detected known fraud twice as effectively as single-institution models. Swift head of AI Rachel Levi said the results were reported on September 15, 2025, with trials on real transaction data planned next.
WestpacBanking & Financial Services
Fraud & SecurityPiloting an AI call assistant inside its specialist scam and fraud team that analyses live customer phone conversations and flags signs the customer is about to transfer funds to a scammer or is being coached by one in the background. Announced May 29, 2025 as part of Westpac's AI Accelerator programme, alongside A$100 million spent on scam prevention over two years and more than A$500 million in customer losses avoided. CEO Anthony Miller said the tool aids teams in real time; Westpac has not published detection metrics for the assistant itself.
ShopifyE-commerce & Marketplaces
Fraud & SecurityLaunched a machine learning preauthorization model in January 2025 that decides per transaction whether to route a Shopify Payments checkout through 3D Secure, replacing blanket rules with real-time risk signals from the full customer journey. Shopify reports a 26 basis point lift in payment success rates and a 20% reduction in fraud chargebacks, which it calculates would have meant $471 million in additional payment volume and $62 million in direct retailer savings had the model been running in 2024. The model is now applied to all Shopify Payments merchants.
Yapı KrediBanking & Financial Services
Fraud & SecurityRuns FICO Falcon Fraud Manager with more than 1,000 fraud detection rules combining machine learning and custom enriched data across demand deposits, credit cards, debit cards and merchant services, scoring over 40 million transactions a day at a 4 millisecond average response time. The Turkish bank reports a 98.7% reduction in fraud losses over seven years since 2017 and a false positive ratio improved from 200:1 to 10:1. The figures come from FICO, which gave Yapı Kredi its 2025 Decision Award for Fraud Management.
MonzoBanking & Financial Services
Fraud & SecurityRebuilt its fraud prevention platform around a four-step pipeline of control identification, feature loading, control execution and action application, with controls written as pure functions in Starlark and features served just-in-time, near-real-time or in batch. Detectors, action controls and action-selection controls run as separate control types, and BigQuery stores metadata from every control execution so teams can measure and refine them. Fraud runs at roughly 1 in 10,000 transactions on the platform, and Monzo has not published a figure for losses avoided.
Banking & Financial Services
Fraud & SecurityUsed AI to assess 1 billion card transactions for fraud during 2025, scoring payments as they happen rather than reviewing them after the fact. The bank said the work prevented 9.7 million euros in potential customer losses.
Software & Technology
Fraud & SecuritySells Sensa Copilot for financial crime investigation and reports it improves investigator productivity by 70%, drafting the case narrative from the underlying alert data.
Starling BankBanking & Financial Services
Fraud & SecurityAdded an AI scam-detection agent to Starling Assistant for its five million customers, built to spot romance scams and more than 10 other types of fraud, with input from fraud advocate Cecilie Fjellhøy of The Tinder Swindler. Customers describe a payment by voice or natural-language prompts and the assistant asks follow-up questions. Starling says its 2025 marketplace version increased the rate at which customers cancelled marketplace payments by 300%.
KB Kookmin BankBanking & Financial Services
Fraud & SecurityUpgraded its AI-based voice phishing monitoring system so the AI analyzes damage cases, detects suspicious transaction patterns in advance and supports immediate account payment suspension. The bank also more than doubled its monitoring staff, from 11 to 25. KB Kookmin Bank said on September 3 that the combined effort prevented 1,306 fraudulent accounts and approximately 22.5 billion won in damages over the past month.
Lloyds Banking GroupBanking & Financial Services
Fraud & SecurityRolled out an agentic AI system across its fraud operations that runs multiple AI agents during customer interactions for identity checks, transaction analysis and scam risk assessments in real time. Built on Envoy, the group's internal AI platform, it feeds the fraud tools frontline staff already use while final judgments stay with human colleagues. Lloyds also plans a Scam Check tool for payment journeys at Lloyds, Halifax and Bank of Scotland.
Bharti AirtelTelecommunications
Fraud & SecurityRuns an AI-based spam detection system, introduced in 2024, that evaluates more than 250 parameters to spot spam and fraudulent calls. Airtel says it had flagged over 71 billion calls and 2.9 billion SMS messages as spam as of January 2026 and blocked more than 800,000 fraudulent links across its network and platforms such as WhatsApp. Citing Ministry of Home Affairs data, it says its users see a 70 per cent lower incidence of scams than other networks.
SK TelecomTelecommunications
Fraud & SecurityUses a self-developed AI agent to analyze phishing apps secured by the National Police Agency and extract the command-and-control servers that voice phishing organizations rely on. SK Telecom and the police say the work identified 475 criminal servers and prevented financial losses for 643 individuals over three months. It also reports that AI-based automated analysis cut malicious app analysis time by approximately 81%.
Across the 424 examples in the database, the work clusters into a few patterns that show up over and over:
For a deeper look at the operating model behind these rollouts, see the AI Enablement & Transformation Hub.
A handful of brands keep showing up across the documented examples, either because the work is unusually good or because they've put enough numbers on it for the rest of us to learn from. The short list I'd send to a CMO trying to benchmark:
| Brand | What they're known for | Reported result |
|---|---|---|
| Klarna | AI customer service | Replaced 700-agent equivalent, then publicly reversed course |
| JPMorgan Chase | Internal LLM Suite + Persado for ad copy | Click-through lift as high as 450% in the Persado pilot; LLM Suite rolled out to 140,000 employees |
| Coca-Cola | Generative AI in advertising | AI-remade Christmas film passed its own and competitors' Christmas ad benchmarks |
| Adidas | Personalized email creative | Sneaker design cut from months to days; 37% sales increase |
| Nestlé | NesGPT for drafting, analysis, ideation | 45 minutes saved per employee per week; 7,000 users in three months |
| Sephora | Visual search + recommendations | AI-driven personalization across app, web, and in-store |
| Spotify | AI personalization as product | DJ has shaped listening for 94 million Premium users |
| Heinz | DALL-E brand association campaign | Swept The Drum Awards Festival 2023; built in under a month |
| Walmart | STRIVR for training, AI for supply chain | 15% improvement in employee performance; 95% less training time |
| Meta & Google | Ad platform automation | Advantage+ ~22% ROAS lift; Performance Max ~13% more conversions |
Filter by the Customer Service, Content & Creative, or AI Enablement chips above for the full list per category.
Three rules I held myself to while building this list:
The list is reviewed and re-verified roughly every 90 days. Each card shows the date of the most recent check. If you spot a number that looks off, or a brand that should be on this list and isn't, send it over.
The database above includes a dedicated AI Enablement filter with documented enterprise rollouts: JPMorgan Chase's LLM Suite, Microsoft and EPAM's Copilot programs, Amgen's phased gen AI rollout, Klarna's reversal, Walmart with STRIVR, and more. Each entry links to the primary source.
For the free tools and frameworks I use when running enablement programs, see the AI Enablement & Transformation Hub. Or get in touch directly.
Retail and e-commerce are out in front. They already had product catalogs, recommendation engines, and customer data infrastructure, so AI slotted into something that existed rather than requiring a rebuild. Financial services comes next, with the longest track record of all, since fraud detection has been running on machine learning for over a decade. Food and beverage dominates the advertising examples, with Coca-Cola, Heinz, Cadbury, Nestlé, and PepsiCo all appearing across this database. The pattern that holds across every sector: companies with very high customer interaction volume see payback fastest. The AI for Brands hub has more context on where each sector actually stands.
It depends on the use case, and the numbers vary by an order of magnitude, so being specific matters. Ad platform automation is real but modest: Meta reports a 32% increase in return on ad spend for Advantage+, and LinkedIn reports 52% lower cost per action on Accelerate. Content production is where the figures get large. Zalando says about 70% of its editorial campaign imagery is AI-generated, with production time down from six to eight weeks to three or four days at roughly 90% lower cost, and Duolingo built 148 new courses in about a year after its first 100 took roughly twelve years. Customer service scales but demands care: Klarna's AI handles 2.3 million conversations a month, equivalent to 700 full-time agents, and the company still had to reverse course and rebuild a hybrid model after cutting roughly 700 roles. Personalization is less a result than a description of how those products now work.
Five patterns repeat across the 424 documented examples in this database. First, automation inside platforms you already pay for, like Meta Advantage+ and Google Performance Max. Second, creative production at volume, where the cost and speed gains are most concrete. Third, personalization built so deeply into the product that it is no longer a feature. Fourth, customer service as a layer over a real team rather than a replacement for one. Fifth, internal enablement, meaning company-wide assistants and training programs. The newest shift is agents that complete a task instead of drafting text, and AI work spreading well past marketing into communications, supply chain, fraud detection, and web design.
74 of the companies documented here appear on the published 2026 Fortune 500, including Walmart, Amazon, JPMorgan Chase, Microsoft, Coca-Cola, PepsiCo, Starbucks, McDonald's, Visa, and Mastercard. Their work spans advertising, content production, customer service, e-commerce, and internal rollouts, and each entry carries a rank so you can see where the company sits. One caveat worth keeping: the Fortune 500 is a US-only list, so genuinely enormous companies like Nestlé, Unilever, Alibaba, and Tesco are absent from it despite appearing throughout this database. A missing rank means the company is not on that particular US list, not that it is small.
This database documents twelve deployments where an agent completes a task rather than suggesting one. Papa Johns became the first partner for Google Cloud's Food Ordering agent in January 2026, running voice and text ordering across its app, website, phone lines, kiosks, and in-car. Air India's eZ Booking builds a reservation from a spoken or typed itinerary. Pandora's concierge, Gemma, runs on Salesforce Agentforce and handles 60% of support reasons. Ralph Lauren's Ask Ralph styles inside its app on Azure OpenAI, and Alibaba opened a catalog of more than 4 billion products to its Qwen assistant. On the buying side, Bayer runs agentic ad buying through the PulsePoint demand-side platform with a fifteen-person in-house media team. Read each one for what the agent actually does, because most still handle narrow, bounded jobs.
The holding companies are further along than most of their clients. Publicis says a third of its creative revenue now comes from its fully AI-enabled production platform, after roughly 12 billion euros of AI and technology investment. WPP launched Open Pro, a self-serve tier that lets brands run campaigns without a full-service agency team at all, and is consolidating more than 10,000 production staff into a single unit running on its Open platform. Jellyfish, part of the Brandtech Group, has agents doing junior media buyer work and reports a 65% cut in campaign launch times. Ogilvy North America reports 78% adoption of WPP Open across more than 2,000 people. If you are hiring an agency in 2026, this is what is under the hood, and it is worth asking what you are paying for.
Two things are happening at once. The agencies are building AI practices to sell, including Edelman Intelligence, Weber Shandwick's Weber I/O, Golin's First Answer for tracking how ChatGPT and Perplexity describe a brand, and Burson's Reputation Capital, which scores corporate reputation continuously across eight drivers. Meanwhile in-house teams use it quietly for media monitoring, drafting, and internal email, like Cosentino running all internal communications for more than 5,900 people across nearly 80 countries with a three-person team. The most exposed version is the executive avatar: both Zoom and Klarna delivered earnings remarks through AI avatars of their own CEOs, which is either the future or a warning depending on who you ask.
Pick the thing your team touches most often and start there. Email personalization and ad creative testing are usually the safest first bets, because they are measurable, reversible, and require no rebuild. Once you have a number to point at, the harder use cases get easier to fund, because the conversation moves from "should we try AI" to "here is what AI did for us last quarter." The mistake I see most often is starting with the most impressive use case instead of the most useful one. Generative video for a brand campaign is exciting; subject line testing is what compounds. If you would rather skip the trial and error, that is what the AI enablement work is for.
Start with what is already inside the tools you pay for. Meta Advantage+, Google Performance Max, the AI features in Klaviyo or Mailchimp, and Canva Magic Design are switched on for most teams already and are genuinely useful, with no new vendor and no procurement cycle. The next layer up is also low-friction: a paid ChatGPT, Claude, or Gemini seat for the team, plus whatever AI is native to your wiki. That covers research, drafting, and reformatting, and it pays for itself the first week. The advanced layer, meaning Persado for ad copy at scale, Jacquard for CRM, or an internal LLM platform, needs a real procurement cycle and should not be the first move. For a broader list, the free AI tools directory covers more ground.
Yes, and most teams work this out only after something goes wrong. If you are producing customer-facing content, or you work in finance, health, or legal, the stakes are obvious. Even in lower-risk categories a basic policy saves a lot of awkward conversations. The things to nail down: what can go out without a human reviewing it, what disclosure language you use when AI is involved, what data your AI tools can actually see, which is the one most policies skip, and who owns the output when a contractor used AI to make it. Write a version one and plan to revise it, because the first version will be wrong in small ways and you will learn what to tighten the first time someone asks whether they are allowed to do something. The free AI policy generator covers all of that as a starting point.
Marketing Strategist & AI Expert