Case Studies
Real campaigns, product launches, and AI integrations.
These are real projects I worked on or led. Brand work at JWT (Stride Gum, Sunsilk, Trident, and others) and 360i (Oreo, Hot Wheels, Sprite, Simply Orange, and others). SaaS and enterprise sales leadership at Expion. AI and GPT integrations. Teaching digital marketing and MarTech as an adjunct at Iowa State and WVU. A few weekend builds that grew into real products, like JingleMyBrand.
Most include what the actual brief was, what we shipped, and what the measurable result was. A few are less tidy. The ones where the interesting part is the decision-making, not the metric.
The Oreo Super Bowl blackout tweet is the one most people want to read. I was in the room when it happened. Sorry for not making that sound more mysterious.
Use the filters below to jump by industry or role. For a walk-through of any of these, reach out.
Oreo Super Bowl Blackout Tweet: I Was in the Room
The lights went out at the Super Bowl. The tweet went up in 15 minutes. The industry hasn't stopped talking about it.
I Built an AI Jingle Generator in One Weekend
Started with a conversation about missing jingles. By the end of the weekend, JingleMyBrand™ was live.
I Built a Full SaaS With AI. No Engineers. Paying Clients.
A MarTech platform. Vibe coded from scratch. Clients before it was done.
University Educator Case Study – Digital Marketing & MarTech
Designed and taught graduate courses at two universities. One student landed a job because of it.
Scaling Influencer Marketing: Micro, Macro & Mega Influencers
Built Applegate's influencer program from scratch. Micro to mega, across the whole spectrum.
SaaS Leadership – VP of Client Strategy
Ran a 125-person sales org at a MarTech company through two acquisitions. Still standing.
CMO & Go To Market Lead: SpeechTherapistTools.com
Took a niche site from idea to real traffic. Branding, SEO, and go-to-market from scratch.
Oreo Social Media Strategy & Marketing
Three years running Oreo social internationally. A Guinness Record came out of it.
First-Ever Social Media Guinness World Record
The first brand to break a Guinness World Record through social media. Nobody had done it before.
Forrester Wave Enterprise SaaS Projects
Led three Forrester Wave evaluations. That's not something you get handed — you earn it.
Innovating Esports Advertising
Put Applegate in front of Twitch and YouTube gaming audiences. 4x return on the original investment.
Applegate “Meathead Movement” Campaign with Tyler Cameron
Tyler Cameron, a viral campaign, and a big bet on redefining what "meathead" means.
AI Marketers Guild (AIMG)
Co-founded a community for marketers navigating AI. Before it was everyone's talking point.
GPT-3 WordPress Plugin: AI Prompt to Product
Built an AI content tool in 2021. Two years before ChatGPT made it mainstream.
5 Practical Lessons from an AI Marketing Expert
Five things that actually work when you're using AI in marketing. No hype.
International Sales and Marketing
Trained 50 countries, 30+ brands, 10 languages on one platform. Then sold the big contracts.
Stride Gum Social Media Marketing
Early brand social work at JWT, before anyone had a playbook for this stuff.
Creator & Entrepreneur
Built products, grew an audience, and figured out how to turn attention into something real.
CMO at Artificial Intelligence (AI) Company (2017)
Interim CMO at an AI startup in 2017 — when AI wasn't a buzzword yet. Secured $500K+ in revenue.
Business Blogger / Podcaster
Built an audience by showing the work, not just talking about it.
Successful Launch of Tech/Services Company Dog & Pony
Full go-to-market: brand, site, and launch for a tech services company.