Case Studies
Real campaigns, product launches, and AI integrations.
Oreo's Dunk in the Dark Super Bowl Tweet: I Was in the Room
The lights went out at the Super Bowl. The tweet went up in minutes. The industry hasn't stopped talking about it.
I Built an AI Jingle Generator in One Weekend
Started with a conversation about missing jingles. By the end of the weekend, JingleMyBrand™ was live.
I Built a Full SaaS With AI. No Engineers. Paying Clients.
A MarTech platform. Vibe coded from scratch. Clients before it was done.
University Educator Case Study – Digital Marketing & MarTech
Designed and taught graduate courses at two universities. One student landed a job because of it.
Scaling Influencer Marketing: Micro, Macro & Mega Influencers
Built Applegate's influencer program from scratch. Micro to mega, across the whole spectrum.
SaaS Leadership – VP of Client Strategy
Ran a 125-person sales org at a MarTech company through two acquisitions. Still standing.
CMO & Go To Market Lead: SpeechTherapistTools.com
Took a niche site from idea to real traffic. Branding, SEO, and go-to-market from scratch.
Oreo Social Media Strategy & Marketing
Three years running Oreo social internationally. A Guinness Record came out of it.
First-Ever Social Media Guinness World Record
The first brand to break a Guinness World Record through social media. Nobody had done it before.
Forrester Wave Enterprise SaaS Projects
Led three Forrester Wave evaluations. That's not something you get handed — you earn it.
Innovating Esports Advertising
Put Applegate in front of Twitch and YouTube gaming audiences. 4x return on the original investment.
AI Marketers Guild (AIMG)
Co-founded a community for marketers navigating AI. Before it was everyone's talking point.
GPT-3 WordPress Plugin: AI Prompt to Product
Built an AI content tool in 2021. Two years before ChatGPT made it mainstream.
5 Practical Lessons from an AI Marketing Expert
Five things that actually work when you're using AI in marketing. No hype.
International Sales and Marketing
Trained 50 countries, 30+ brands, 10 languages on one platform. Then sold the big contracts.
Stride Gum Social Media Marketing
Early brand social work at JWT, before anyone had a playbook for this stuff.
Creator & Entrepreneur
Built products, grew an audience, and figured out how to turn attention into something real.
Interim CMO at an Artificial Intelligence (AI) Company (2017)
Interim CMO at an AI startup in 2017 — when AI wasn't a buzzword yet. Secured $500K+ in revenue.
Business Blogger / Podcaster
Built an audience by showing the work, not just talking about it.
Successful Launch of Tech/Services Company Dog & Pony
Full go-to-market: brand, site, and launch for a tech services company.
Applegate “Meathead Movement” Campaign with Tyler Cameron
Tyler Cameron, a viral campaign, and a big bet on redefining what "meathead" means.