About Leo Morejon

My story starts before social media existed.

As a kid I ran an AOL site: scripts, progz, the whole scene. Part of it was figuring out how things worked, but more than that it was about community.

The people you found online, the stuff you built together, the way a platform could bring strangers into the same room.

That pulled me into a career. I got my start in the MySpace days at JWT, when social media was still something brands weren't sure what to do with.

What drew me wasn't just the technology. It was that same thing from AOL. Real people, real conversations, brands actually connecting with audiences instead of broadcasting at them.

At 360i, I ran Oreo's social media strategy for three years. Under that run we set the first Guinness World Record ever achieved through social media. When the lights went out during Super Bowl XLVII, my team posted the Oreo Blackout Tweet in real time.

That tweet didn't just go viral. It defined a new way for brands to operate: present, fast, human, in the moment. What's now called real-time marketing, we built from scratch.

Those things happened because I understood how people actually behaved on these platforms, not just how the platforms worked. That's still the job.

After the agency years, I moved into MarTech — working inside enterprise SaaS, leading Forrester Wave evaluations, and running platform training across Mondelez: 50 countries, 30+ brands, 10 languages. Along the way I taught digital marketing and MarTech as an adjunct at Iowa State and WVU, because the best way to understand something is to have to explain it to someone who knows nothing.

Whether it's AI strategy, brand building, or figuring out what a new platform is actually good for, the question is always the same: what does this do for people?