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The Work:
I (Leo Morejon) led Oreo social media marketing (community strategy) internationally for three years while at 360i (Award-winning Digital Marketing Agency) – focusing on community management, reporting, copywriting, strategy, and more.
I (Leo Morejon) and team pioneered real-time marketing, achieved unprecedented growth via innovative campaigns, and development new social media management tools later used by Coca-Cola, The Estee Lauder Companies, and other big brands.
Results:
- Numerous Awards (Cannes Lion, CLIO, etc.)
- Social Media Guinness World Record
- Facebook Awards; Oreo Super Bowl Blackout Tweet
- Retention, Growth in Business
- Management of 30+ Markets Globally
- 100+ New SaaS Social Media Management Tools Developed
Oreo Social Media - FAQs
What is the Oreo Super Bowl Blackout Tweet, and how did it revolutionize social media marketing?
The Oreo Super Bowl Blackout Tweet was a real-time marketing strategy conceived and executed during a 34-minute power outage at the Super Bowl XLVII. It demonstrated the power of timely and culturally relevant content, setting a precedent in the industry for real-time social media responses.
How many markets globally were under your management during your tenure leading Oreo's social media?
I managed Oreo's social media presence in over 30 markets globally, leading local strategies, tactics, and content to suit different audiences and markets.
What were the significant achievements of the Oreo social media campaigns you led?
The campaigns not only set a Guinness World Record but also won numerous prestigious awards, including Cannes Lions and CLIO awards. The real-time strategies adopted during these campaigns led to a massive growth in engagement and a paradigm shift in social media marketing.
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