Marketing. AI. Strategy.
A sourced database of 156 brands using AI in marketing: the tool, the result, and where I found it. Updated for 2026.
The database
Search, filter by category, save the ones you want to come back to, or share a single entry. Every card links to its primary source.
The most public-facing AI work, and the bucket most people picture when they hear "AI in marketing." Most of these are about scaling creative production or letting platform algorithms do the bid allocation. Heinz, Coca-Cola, JPMorgan, and Cadbury are all here.
Beverages
AI-generated remake of "Holidays Are Coming" surpassed internal and competitor benchmarks; an interactive AI Santa avatar drove 1M+ engagements across 43 markets in 60 days.
Social Media & Advertising
Advantage+ campaigns evaluate millions of ad-user combinations via the Andromeda engine; advertisers see an average 22% ROAS lift and the platform grew 70% YoY in Q4 2024.
Digital Advertising
Performance Max automatically allocates budget across Search, YouTube, Display, Gmail, and Maps using ML and automated bidding. Advertisers report 13% more conversions on average at similar CPA.
Food & Beverage
Asked DALL-E to generate "ketchup." Every output looked like Heinz. The experiment became an award-winning campaign proving unaided AI brand association, earning 850M+ media impressions.
Food & Beverage
AI enabled millions of small business owners to feature in personalized video ads alongside Shah Rukh Khan, reaching 300M+ people across regional languages in India.
Financial Services
Persado AI-generated copy outperformed human-written ads. One headline achieved a 4x click-through rate. Now runs Persado across email, digital ads, and direct mail.
Automotive
Albert AI autonomously managed digital media buying for NYC, identifying new customer segments that accounted for 40% of all leads. Website traffic from those segments grew 2,930%.
Fashion / Lingerie
Replaced their traditional marketing agency with Albert AI. Within a month, ROAS improved 336% and ad spend dropped 50% while revenue grew.
Advertising & Marketing
OpenAI partnership enables AI creative production, media planning, and personalization for clients including Nestlé, Unilever, and L'Oreal. WPP Open is used by 100,000+ employees.
Advertising & Marketing
CoreAI platform connects data across 100,000+ employees. The $300M AI investment backed the platform and the company posted 5.3% organic growth in 2024.
Consumer Goods
AI content factory produces 17x more content per campaign for brands like Dove, Persil, and Knorr. GenAI-scripted ads for Hellmann's and Magnum outperformed traditionally produced creative.
Automotive
AI ad personalization adjusts creative, offers, and messaging per user across digital channels. Cost per test drive dropped 31% in European markets.
Food & Beverage
AI marketing experimentation platform tests hundreds of ad creative variants simultaneously; Lay's "Smile" campaign used AI to generate personalized regional content at a speed impossible with traditional production.
Professional Network
AI Targeting suggests expanded audience segments and Accelerate campaigns auto-generate creative. CPA comes in 15% lower on average versus manually configured campaigns.
Fast Food
"Nightmare King" Halloween campaign used clinical sleep studies and AI-analyzed dream data to prove the green-bun Whopper variant disrupted sleep, earning 10x earned media ROI.
Beverages
"Cheers to All" used AI to detect gender stereotypes in draft creative and automatically flag images for human review across 190 market adaptations.
Consumer Goods
Committed to 50% AI-generated content by 2025. AI is already deployed for creative testing across Tide, Pampers, and Gillette; media buying optimization cut cost per acquisition by 20%.
Automotive
First AI-scripted TV commercial: Watson analyzed 15 years of award-winning luxury car ads to write the screenplay for "Driven by Intuition," directed by Kevin Macdonald. The spot earned a Cannes Lions shortlist.
Apparel Retail
Uses AI in media planning and buying rather than creative production, with CMO Craig Brommers saying the brand avoids AI-generated creative over concerns about generic output. About 40% of the retailer's media business is already supported by AI. The brand produces roughly 500 pieces of content per week.
Digital Publishing
Sells advertising through D/Cipher, an intent targeting tool that matches ads to content signals rather than cookies. The publisher reported D/Cipher deals accounted for half of its direct-sold digital revenue and ran 50% larger on average than deals without it. It has since extended the tool to third-party inventory as D/Cipher+.
Social Platform and Advertising
Upgraded the adtech foundation model behind its Weixin and Tencent Video ad products and launched an automated campaign tool called AIM+. Marketing Services revenue reached RMB 145.0 billion in 2025, up 19% year on year. The company attributes the pricing gains to AI-powered ad targeting and to advertisers using AI to produce more ad variants, noting ad loads stayed below peer levels.
Athletic Apparel
Ran non-branded Performance Max campaigns in Canada and paired them with a measurement setup combining marketing mix modeling, incrementality experiments, and attribution. The work boosted return on ad spend by 8% and cut customer acquisition costs on those campaigns. The strategy won top honors at the Google Search Honours Awards in Canada and was later exported to other markets.
Advertising Agency Group
Built Converged, a cookieless planning and activation system that uses an AI propensity model to score audience cohorts on media behavior, demographics, and psychographics, feeding past campaign results back in as benchmarks. The UK operation ran over 850 campaigns for 41 clients since the February 2024 launch, with average cost-per-click down 47%, cost-per-lead down 44%, and CPM down 9%.
Prediction Markets
Hired creator PJ Accetturo to produce a national commercial entirely with Google's Veo 3, which aired in the YouTube TV stream of Game 3 of the 2025 NBA Finals. The spot cost about 2,000 dollars and took two days, against a comparable traditional production Kalshi put at seven figures and several months. Accetturo ran 300 to 400 generations to get 15 usable clips.
Visual search, dynamic pricing, conversion lift on product pages. Sephora, Walmart, and Amazon have been at it longest, but the long tail of catalog brands is where the recent gains are showing up.
E-commerce
Rufus AI shopping assistant drove $12 billion in incremental annualized sales. Lens Live visual search grew 70% YoY, letting shoppers find products by pointing their camera at real-world objects.
Beauty & Cosmetics
Virtual Artist AR try-on delivers a 3x higher purchase completion rate and 30% fewer returns. Over 200 million virtual try-ons completed, making it the most-used beauty try-on tool globally.
Beauty & Cosmetics
Beauty Genius chatbot provides personalized skincare diagnostics and product recommendations. It logged 400,000+ US conversations and expanded to WhatsApp in 2026 with integration into 100+ brand websites.
Social Commerce
Pinterest Lens processes 600M+ visual searches per month; Pinterest Assistant launched in 2025 enables conversational and visual product discovery. Shoppable Pin saves grew 140% after the feature launched.
Fashion Retail
Visual search lets customers find similar products by uploading a photo; AI size recommendations reduce fit-related returns and friction in the online-to-offline shopping journey.
Grocery Delivery
Smart Shop matches dietary preferences and handles substitutions across 300 million AI-powered replacements, with 95% satisfaction. Ask Instacart handles food questions conversationally.
E-commerce Marketplace
AI listing optimization tool suggests clearer titles for sellers; personalization algorithm updated October 2024 surfaces handmade items matched to buyer taste. Conversion on recommended listings improved 28%.
E-commerce Marketplace
AI listing generator creates a complete listing from a single photo, including title, description, and suggested price. Sellers report listing time reduced from 20 minutes to under 3 minutes.
E-commerce Platform
Magic AI generates product descriptions, email campaigns, and store themes from a prompt; Sidekick AI assistant handles store operations via natural language. Both were adopted by 1M+ merchants in 2024.
Fashion E-commerce
AI size recommendation engine analyzes body measurements and purchase history. Sizing-related returns dropped 38%; virtual try-on uses AI to overlay garments on customer photos.
Home & Furniture
Decorify AI generates room visualizations from a photo and style preference, letting shoppers preview furniture before buying. Add-to-cart rate went up 24%.
Home Improvement
Magic Apron is a proprietary suite of generative AI tools that answers how-to and product questions, provides project guides, and summarizes customer reviews on HomeDepot.com. At launch in March 2025 it was live on millions of product pages and in the mobile app.
Beauty & Skincare
Skin Advisor AI analyzes a selfie to assess skin age, type, and concerns, then recommends a personalized regimen. 3M+ women globally, with 20% higher conversion than standard product pages.
Fashion E-commerce
AI fashion assistant provides outfit recommendations via conversation; AI-generated product descriptions for 900,000+ SKUs improved search indexing. Conversion on AI-described items is 16% higher.
Social Commerce
ML algorithm surfaces shoppable products based on watch time, interaction, and purchase signals; Symphony AI tools help brands generate product videos and ad creative. TikTok Shop hit $33B+ GMV in 2024.
Beauty Retail
GLAMlab uses augmented reality to let shoppers try on makeup and hairstyles on web and mobile, with thousands of users trying the tool daily. Ulta says try-on users are more likely to purchase than shoppers who skip it, though it does not disclose conversion figures.
Department Store Retail
Ask Macy's is a shopping assistant built on Google Gemini that takes plain-language requests and returns products, styling suggestions, and virtual try-on. It ran as a beta with about half of site visitors before going fully live across the site and app in March 2026. Shoppers who used the assistant spent about 4.75 times more than those who did not.
Online Resale
Runs AI across product search, discovery, ad buying, recommendations, photography, and flaw detection, including natural language search, image search, and a customer service agent called Dottie. On the Q4 2025 earnings call the CEO credited these tools as active buyers rose 30% year over year to 1.65 million. Revenue grew 18% to $79.7 million and orders rose 27% to 1.56 million.
Where the cost reductions are the most concrete. Adidas cut 91% on personalized email creative; Nestlé took 60% off production time. The pattern is consistent: AI replaces the assembly line, humans still set the brief.
Design Tools
Launched the first AI model trained specifically on design complexity. Text prompts produce fully editable, multi-layer designs in seconds. Magic Write and Dream Lab reach 200M+ monthly active users.
Design Tools
Figma Make converts text prompts to interactive prototypes; AI tools for image generation, layer naming, and content generation reached general availability in 2024 and are now used in millions of files per week.
Creative Software
Firefly generated 13 billion images in its first year; enterprise integrations in Photoshop, Premiere Pro, and Express let marketing teams produce on-brand assets with commercially safe, royalty-free AI generation.
Stock Media
AI image generator is built directly into the stock library. Brands generate on-demand visuals; contributing artists get compensated through a dedicated AI fund. 300M+ AI images generated for commercial use in 2024.
Fashion Retail
AI-generated virtual models appeared alongside real models in digital catalogs. Per-SKU photography cost dropped 25% and the catalog expanded to cover more body types and skin tones.
Fashion Retail
Used AI-generated models for a teenage fashion line campaign. Production costs were 60% lower than traditional shoots.
Digital Media
AI powers personalized quiz generation and Tasty recipe customization for dietary restrictions and ingredient swaps. 100M+ users per month get content matched to their preferences.
News / Media
AI generates 3,700+ earnings reports per quarter, freeing journalists for investigative work. Partnership with OpenAI in 2023 added LLM-based tools for story research and archival exploration.
News / Media
Heliograf AI published 850+ stories in its first year, covering Olympics results and election returns, and scaled to 1,200+ articles for the 2018 midterms with zero human editing.
Financial Media
Cyborg automates first drafts of company earnings stories, turning filings into publishable briefs within seconds and helping reporters produce thousands of earnings articles each quarter. Roughly a third of Bloomberg News content uses some form of automation.
Website Builder
AI Website Builder generates a complete, customized site from a conversation about the business, including copy, images, layout, and product catalog. Launched 2024; produced 40M+ AI-created sites.
Productivity
AI Meeting Notes transcribes and summarizes calls automatically; AI database construction lets users build structured content databases from a single text prompt. 4M+ business users.
Sportswear
AI-assisted design tools produced custom performance shoes for 13 Olympic athletes; Nike Athlete Intelligence uses biometric data to generate personalized training content and product recommendations.
Beverages
AI content personalization engine serves sports and culture content tailored per user across 170+ country markets, matched to interests based on engagement patterns.
Media & Publishing
AI auto-tags and curates photos from a 130+ year archive; ML tools help editors surface relevant historic images to pair with new stories. Research time dropped from days to minutes.
Beauty and Cosmetics
Produced its first fully AI-generated ad for Ribbon Wrapped Lash Mascara using Adobe's Firefly Video Model, trained on existing product imagery to match brand aesthetics. The spot took roughly two weeks across a five-stage workflow. The edit stage dropped from four days to one, and the savings went to influencer partnerships and additional model shoots.
Sports Media
The All England Lawn Tennis Club works with IBM on AI features across the Wimbledon app and website, including Match Chat, an assistant that answers live match questions in Wimbledon's editorial style. Match Chat across Wimbledon and the US Open served about 1 million users with an average response time of 6.25 seconds. The club reported engagement up 16% year over year in 2025 and myWIMBLEDON registrations up 39%.
Short Video Platform
Sells its Kling AI video generation model to commercial creators, with marketing and e-commerce named among its main professional sectors. Kling passed 20 million dollars in monthly revenue in December 2025, an annualized run rate of 240 million dollars, 19 months after launch. As of that month it served over 60 million creators, had generated more than 600 million videos, and counted over 30,000 enterprise users.
Sports and Events
The USTA and IBM deployed Match Chat, Ask The Open, Live Likelihood to Win, article summaries, and an AI-commentated 3D replay system for the 2025 US Open. Matches featuring Jannik Sinner and Daniil Medvedev generated more than 5 million fan interactions during early use of the tools. Match Chat answers open-typed questions on player stats, head-to-head records, and name pronunciations.
Advertising Agency
Built an end-to-end agentic pipeline covering insights, strategy, creative, execution, media, and asset production, and used it to make a 30-second spot for PUMA. Running the workflow on NVIDIA NIM microservices accelerated delivery of agentic workflows by over 2.8 times. Monks also stood up a roughly 50-person agentic AI advisory group.
Advertising Agency
Used Adobe Firefly to generate the goldfish characters for its Fishy.AI campaign for IBM, building brand-safe assets rather than sourcing stock or shooting. The campaign delivered over 600 million impressions. Ogilvy also runs synthetic focus groups made of virtual personas modeled on real consumers to pre-test creative.
Direct-to-Consumer Grooming
The in-house team used Higgsfield and Claude to produce its 250 Years, No BS campaign, keeping scripting and comedy human while using the tools to iterate. The campaign cost 400 dollars to make, against 4,000 dollars for the brand's 2012 launch video, and went from brief to finished in about a week with three days of core creative work.
Less a feature, more how the product works. Netflix and Spotify run 75–80% of all discovery through AI. The brand examples here are about getting closer to that bar without rebuilding the whole stack.
Streaming
Recommendation algorithm drives 80% of all content discovered on the platform and saves an estimated $1 billion annually by reducing churn through personalized thumbnails and row ordering.
Music Streaming
AI Playlist generates personalized playlists from text prompts; the feature has been used to create hundreds of millions of playlists since launching in early 2024.
Music Streaming
AI DJ is a personalized radio host that reads your taste and adds commentary. It surpassed 50 million users in its first year and now runs in 50+ markets.
Travel & Hospitality
ML-powered listing recommendations based on browsing history, past bookings, and peer preferences result in 30% higher guest satisfaction and 25% more completed bookings versus generic search results.
Travel & Hospitality
Smart Pricing uses ML to adjust nightly rates based on demand, local events, seasonality, and competing listings. Hosts using it earn 40% more revenue on average than those setting prices manually.
Food Delivery
AI personalizes the homepage based on order history and surfaces cart add-on suggestions. The feature rolled out August 2024 and lifted both add-on purchases and average order value.
EdTech
Tracks the probability of word recall in context for each learner, surfacing practice at the optimal moment. Duolingo Max subscribers also get AI video call conversations with a virtual tutor.
Fitness
Peloton IQ generates personalized weekly workout plans based on goals, fitness history, and wearable data. Launched September 2024, now used by millions of members.
Fashion Retail
AI probability-of-sale scoring shapes 75% of all product selections sent to customers; a GenAI Vision tool helps stylists visualize outfit combinations and explain picks in personalized notes.
Streaming
AI recommendation system surfaces content based on viewing history, time of day, device type, and household profiles. Personalized thumbnail selection drove an 8% lift in click-through rate.
Video Streaming
AI recommendation engine drives 70% of all watch time. With 500+ hours uploaded per minute, the model runs two-stage ranking across billions of candidates in real time.
Streaming
X-Ray AI overlays real-time actor, song, and location data during playback; personalized content rows and AI-generated scene summaries improve content discoverability across 200M+ subscribers.
Music Streaming
Music Genome Project analyzes 450+ musical attributes per track. One of the earliest ML personalization systems in media, it now layers deep learning to track emotional resonance and listener context.
Streaming
AI tailors the ad break experience to viewer context, content genre, and time of day. Pause ads and contextual mid-roll ads score 40% higher on relevance than standard targeting.
Grocery Retail
Invested 70 million pounds in the machine learning behind Your Nectar Prices, its personalised pricing and recommendations for more than 18 million digitally registered Nectar customers. The engine generates over 260 million personalised offers every week. Automated health scoring on recommendations produced a 200% improvement in product health scores and a 130 million portion increase in fruit and vegetable sales.
Airlines
Alaska Inspires is a natural language destination search that takes open-ended prompts and returns bookable trip options. The airline reported the tool cuts destination planning time by 75% and converts at 7% against a 5% standard rate. It also reported a 90% guest satisfaction rating, with 87% of users saying they would use it again.
Online Travel
TripGenie turns natural language requests into itineraries and bookings. The company reported that users who plan with TripGenie are 30% to 40% more likely to return to the platform and convert at twice the rate of other users. Those users also spend about 20 minutes longer in the app than average.
News Publishing
Replaced a fixed metered paywall with a model that uses machine learning to decide when to prompt each reader to subscribe. Since launching in January 2025 the FT reported conversion rates up 290% and lifetime value up 7% to 10% among the segments exposed to it. The AI paywall applies to roughly 30% to 40% of the audience.
The category where Klarna's reversal got the most press. Plenty of these are wins, but the lesson is that AI service works best as a layer over a real team, not a replacement for one. Read the sources.
Fintech / Payments
AI handles 2.3 million customer conversations per month, equivalent to 700 full-time agents. Repeat inquiries dropped 25% and the company attributed $40M in profit improvement to the program.
Food & Beverage
Green Dot Assist virtual assistant supports baristas in real time; AI-generated seasonal drinks exceeded forecasted demand by 15% in the first eight weeks of launch.
Financial Services
Erica AI assistant reached 2 billion client interactions across 37 million users. It answers balance questions, flags unusual charges, and surfaces spending pattern insights.
Aviation
BlueBot AI answered 5 million+ passenger questions in 15 languages via Facebook Messenger, WhatsApp, and the KLM app. Response time on flight and booking inquiries dropped from hours to seconds.
Fast Food
FreshAI drive-thru voice ordering system handles complex orders, substitutions, and upsells in natural language. Deployed across hundreds of US locations in 2024 with 86%+ order accuracy.
Travel
AI Trip Planner and Smart Messenger handle property Q&A, itinerary building, and auto-replies. In 2025, Booking added agentic features that can complete multi-step bookings end to end.
Travel
Romie, Expedia's AI travel assistant, helps travelers plan, shop, and book through conversation, including joining group chats to summarize trip plans and monitoring disruptions with alternative suggestions. It launched in alpha through EG Labs in May 2024 alongside an AI itinerary builder and AI review summaries.
Aviation
AI virtual assistant handles rebooking, baggage inquiries, and travel disruption communication at scale. Personalized proactive notifications cut inbound call volume by 30% during weather events.
Hospitality
AI concierge handles pre-stay inquiries, room preference requests, and local recommendations, personalizing communications across 30+ hotel brands based on loyalty tier and stay history.
Financial Services
Eno is a virtual assistant that monitors transactions for fraud and unusual charges, sends spending alerts, and answers account questions through chat or text. Available across the Capital One mobile app and SMS, Eno was one of the first natural-language banking assistants at scale.
Hospitality
Connie, the first Watson-powered concierge robot, was piloted at the Hilton McLean to greet guests, answer questions about hotel amenities, and recommend local attractions. The pilot informed Hilton’s broader investment in AI guest services.
Home Improvement Retail
Deployed Mylow Companion, an AI assistant built with OpenAI, to associates across more than 1,700 US stores, reaching roughly 300,000 employees. Associates query it from sales floor handhelds for product details, project advice, and inventory. Lowe's calls it the first retail deployment of its kind at this scale.
Banking
Fargo is a virtual assistant inside the bank's mobile app that handles routine tasks such as Zelle transfers, bill payments, and balance questions. In February 2026 the bank reported Fargo had passed 1 billion customer interactions in under three years since its 2023 launch. More than 3 million Spanish-speaking customers have used it over 160 million times.
Insurance
Uses OpenAI GPT models to draft claims correspondence, with adjusters reviewing and approving instead of writing from scratch. About 23,000 representatives send roughly 50,000 claim communications a day, and nearly all of those emails are now AI-written. Allstate said the AI drafts use less internal jargon than the versions reps wrote themselves.
Insurance
Routes first notice of loss through AI Jim, a claims bot that collects the claim, triages it, and settles simple cases without a human. In its 2025 annual report the company said 96% of first notices of loss were taken without human intervention and roughly 55% of claims were fully automated. Lemonade ended 2025 with 1,282 employees.
Airlines
ConnectionSaver decides whether to hold a departing aircraft for connecting passengers without delaying those already on board. United reported the system has saved more than 3.3 million customer connections since its 2019 launch. A 2025 beta of related app features covered more than 350,000 customers with a 98% connection success rate.
Telecommunications
Built two internal generative AI tools for frontline staff: One Sentence Summary, which condenses a customer's interaction history, and Ask Telstra, which searches internal knowledge bases in natural language. In trials, 90% of employees using One Sentence Summary saved time and worked more effectively, and follow-up contact dropped 20%. Over 80% of Ask Telstra pilot participants said it improved customer interactions.
Telecommunications
Deployed a Gemini-based assistant to its 28,000 customer service representatives, trained on roughly 15,000 internal documents so reps could find answers during calls. Piloted in July 2024 and fully deployed by January 2025, the company said sales through the service team were up nearly 40% since deployment. Verizon reskilled care agents toward selling rather than cutting headcount.
Telecommunications
Replaced its rules-based chatbot with a generative AI virtual assistant across its contact centres. Session abandonment fell from over 40% with the previous chatbot to 9% across nearly four million interactions since 2024. Bell reports the assistant correctly recognizes 97% of customer queries.
Fast Casual Restaurants
Deployed an AI assistant for customers on its digital ordering platform. The company reported a 46% uplift in platform engagement after the rollout. It was the only one of three major chains in the report to disclose a hard performance figure.
The examples that don't fit cleanly into ads, content, or personalization. Usually this is research, planning, or reporting work. It never shows up to the customer, but it cuts how long the team spends getting to a decision.
Sportswear
GenAI-powered personalized email campaigns drove a 37% sales increase at 91% lower cost; agentic AI analyzes 2 million product reviews annually to surface marketing insights.
Beauty & Personal Care
Marked 20 years of Real Beauty with a pledge to never use AI to represent real women in its advertising, calling itself the first beauty brand to make that commitment. Also released the Real Beauty Prompt Playbook, a guide for generating more representative images in popular AI tools.
Financial Services
AI Marketing Services analyzes anonymized transaction data to deliver personalized offers to 3 billion cardholders; offer relevance improved 2x versus standard targeting.
Food & Beverage
Internal NesGPT tool (built on Azure OpenAI) is used by 150,000+ employees to generate campaign briefs, recipe content, and social copy. Content production time dropped 60%.
Toy & Entertainment
AI personalization engine surfaces product recommendations based on play patterns and purchase history; AI-assisted ad creative cut production cost per asset by 40% during 2024 holiday campaigns.
Enterprise Software
Einstein AI-powered lead scoring and sales forecasting cuts forecast errors by 45.3% and improves decision-making accuracy by 56.8%. Used by 90% of Fortune 500 marketing teams.
Quick Service Restaurants
AnyWare lets customers order through 15+ channels including Alexa, Google Assistant, smart TVs, smartwatches, cars, and SMS. The unified ordering platform turns the ordering interface itself into a marketing surface.
Food & Beverage (CPG)
Partnered with Google Cloud and MightyHive on personalized marketing at global scale: 20M personalized assets across 150 countries, supporting a 10%+ lift in global marketing ROI and 20% in the US.
The lowest-effort, highest-ROI rollout for most teams. Klaviyo, Mailchimp, Persado, Adidas. Subject line testing, send-time optimization, segment generation. Almost none of this requires a new vendor.
Email Marketing
AI subject line generator and send time optimization lift average open rates by 23%; Content Optimizer gives real-time improvement suggestions based on top-performing campaign benchmarks.
Marketing Software
Breeze AI generates email copy, landing page content, and social posts from a brief; predictive lead scoring identifies contacts most likely to convert. Sales cycle length dropped 18%.
Email & SMS Marketing
AI predicts optimal send time per subscriber, churn risk, and next purchase date. Brands using the predictive analytics tools see 30% higher revenue per recipient.
AI Marketing Language
AI language platform generates and tests thousands of copy variants to find the highest-performing emotional register per audience. American Express, Goldman Sachs, and Verizon use it and have seen email conversion lift by up to 300%.
Marketing Automation
AI automation builder generates entire email sequences from a prompt; predictive sending identifies the optimal delivery window per contact. Manual workflow setup time dropped 70%.
Enterprise Marketing
Einstein AI orchestrates personalized customer journeys across email, SMS, push, and ads. AI-generated subject lines, send-time optimization, and next-best-action recommendations are used by 10,000+ brands.
E-commerce Marketing
AI product recommendations in email and SMS surface relevant SKUs per customer based on browse and purchase behavior. Omnisend users running AI recommendations see 25% higher email revenue versus non-personalized sends.
Email & SMS Marketing
AI Send Time Optimization analyzes each contact's historical open patterns to identify the optimal delivery hour. Open rates lift by up to 22% versus batch-and-blast sending.
Quick Service Restaurants
Built an internal AI factory that generates customer marketing messages across Taco Bell, KFC, and Pizza Hut, drawing on a first-party data program holding over 140 million permissioned customer records. The company sent more than 200 million AI-powered communications, which it reports were up to five times more effective than traditional approaches. Taco Bell hit a record 41% digital sales mix in Q2 2025.
The internal-rollout category. JPMorgan's LLM Suite, Microsoft and EPAM's Copilot programs, Amgen's phased rollout, Walmart with STRIVR. These are the case studies enterprise leaders ask me about most.
Financial Services
Rolled out LLM Suite to ~200,000 employees in 8 months on an opt-in basis. "AI Made Easy" training emphasized learn-by-doing. Users report 30-40% efficiency gains and 3-6 hours per week saved; nearly half of users adopt the tool daily.
Technology
Used Microsoft's own employee base as a Copilot deployment lab and published the playbook. Phased rollout with internal champions and per-role measurement. Roughly $500M reported in annual savings across call center, sales, and customer support.
IT Services
Measured Copilot impact across 2,000 employees over a 6-month period. The data-driven adoption journey reported a 20% reduction in external collaboration hours.
Insurance
Rolled out Copilot for document preparation and claims processing. Average 6 hours per employee per week saved across users after rollout.
Biotechnology
Phased generative AI rollout to ~20,000 employees from 2023 to 2025. Built governance and testing rigor between waves; tracked qualitative and quantitative adoption metrics through every expansion.
Fintech / Payments
Deployed an OpenAI-powered bot across 23 markets and 35+ languages in early 2024. Bot handled 2/3 of CS chats month one and dropped response time from 15 minutes to under 2. By 2026, satisfaction on complex queries dropped enough that Klarna shifted to a hybrid model and rehired human agents.
Retail
Used STRIVR's AI-driven VR platform to train associates on store operations and customer scenarios. 15% improvement in employee performance, 95% reduction in training time, higher participation than legacy training.
Consumer Packaged Goods
Runs AI pilots as proofs of value, with human-only control groups running alongside AI-augmented workflows, using OpenAI and Gemini models through Databricks rather than training its own. Creative asset adaptation runs 30% faster across its 700-person marketing team. Brand performance reports combining Nielsen and other datasets now take about 15 minutes, saving marketers 20% to 40% of their time.
Grocery Retail
Completed the rollout of AI.Carrefour, an internal assistant built on Google Gemini, across eight countries including Spain, Poland, and Romania. The tool reached 125,000 employees. Carrefour reported employee feedback as fast, useful, and intuitive, and disclosed no productivity figures.
Grocery Retail
Runs Sage, an internal generative and agentic AI platform where associates check schedules, request time off, view pay stubs, and ask policy questions, while store leaders get real-time labor data. Sage has up to 150,000 active associate users and has grown from about 30 use cases at its mid-2024 launch to more than 95.
Beauty and Cosmetics
Built ConsumerIQ, a Copilot Studio agent that centralises consumer data across 25 brands and 150 countries so employees can query surveys, clinical trials, and product usage data in natural language. A second agent, Trend Studio, uses Azure OpenAI to detect market trends and generate tailored marketing copy. Microsoft reports answers return in seconds rather than hours, with no performance figures disclosed.
Wealth Management
Built AI @ Morgan Stanley Assistant on OpenAI models to answer advisor questions against its internal research library, then added Debrief to summarize client meetings and write follow-up notes into Salesforce. The firm's chief analytics and data officer reported that 98% of financial advisors actively use the assistant.
Commercial Insurance
Gave US Middle Market underwriters Sixfold, a generative AI tool that assembles and summarizes risk information before the underwriting decision. In the first year, 80% of submissions handled by 16 underwriters were processed with it, saving an estimated 60 minutes per submission. Zurich launched it in four offices in January 2025 and is expanding countrywide.
Hospitality
Applied AI to group sales, where the company fields more than 1.5 million corporate RFPs a year, so salespeople start from a drafted response instead of building each one manually. CEO Mark Hoplamazian said the tools freed up a full day a week per salesperson and that Hyatt grew market share in group business.
Telecommunications
Rolled out Microsoft 365 Copilot to 68,000 of its roughly 100,000 employees after a trial with 300 users. The trial measured about three hours saved per person per week on drafting, meeting summaries, and internal search, with the legal department later reporting four hours. Ninety percent of trial users said they benefited and wanted to keep using it.
Enterprise Networking
Built an internal AI assistant for its own workforce and reports it is now the most used AI tool at the company. As of November 2025 it had served over 100,000 users and handled more than 45 million interactions, averaging 156,000 per day. Users reported average time savings of five hours per week, and 73% reported increased productivity.
Industrial Manufacturing
Extended its Industrial Copilot to maintenance work, giving technicians a generative AI assistant for diagnosing and resolving equipment faults on the shop floor. First pilot deployments saved an average of 25% of reactive maintenance time. The offering builds on the Industrial Copilot already used across engineering and operations.
Pharmaceuticals
Rolled out plai, an internal AI decision-support app built with Aily Labs, across R&D, manufacturing, and supply chain. The company reports 20,000 employees use it every day. In supply chain it predicts 80% of stock disruptions using probabilistic planning and correlates 65% of those risks with a root cause.
Enterprise Technology
Applied AI agents to more than 70 of its own business areas across a workforce of 270,000 and reported 3.5 billion dollars in productivity impact over two years. Its AskHR agent automates 94% of simple requests such as vacation bookings and pay statements. The AskIT agent cut calls and chats to the IT support team by 70%.
Healthcare
The Permanente Medical Group deployed an ambient AI scribe that listens to patient visits and drafts clinical notes, reaching 7,260 physicians. Across more than 2.5 million patient encounters between October 2023 and December 2024, users saved an estimated 15,791 hours of documentation time compared with non-users. In surveys, 84% of physicians said it improved patient communication and 82% said work satisfaction improved.
Meta Advantage+, Google Performance Max, TikTok Symphony. The platforms doing the AI work for advertisers, often without naming it. These are already in your stack if you spend a dollar on paid.
Social Media
Symphony Creative Studio generates AI video ads, digital avatars, and translated dubbing for brands. A single creative team can cover 50+ markets simultaneously.
Social Media
AI image generation in Stories and Reels, AI-powered backdrop for ads, and AI-generated product tags on organic posts. Product discovery from Reels grew 24% in 2024.
Video Platform
Video Reach Campaigns use AI to automatically select between skippable, non-skippable, and bumper formats per viewer. Unique reach is 54% higher versus manually configured campaigns at equivalent spend.
Social Media
Machine learning built on Reddit's 23 billion plus posts and comments powers ad targeting keyed to community conversations, including AI-enhanced contextual keyword targeting. Reddit's automated Max Campaigns cut cost per acquisition 17% and lifted conversions 27% on average in early split tests.
Social Media
My AI chatbot handles 10M+ daily conversations; Dream allows users to generate personalized AI images; Sponsored Snaps reach users in Chat, opening a new ad surface across 400M daily active users.
Social Media
Grok AI integration uses real-time conversation signals to reach users at peak interest moments. AI-powered audience expansion grew ad reach by 22% for early brand partners in 2025.
Less marketing, more operations, but it shows up in margin and product availability. PepsiCo, Unilever, and Walmart on demand forecasting and logistics.
Retail
Multi-horizon demand forecasting integrates weather, events, and social media trends; route optimization AI avoided 30 million unnecessary delivery miles. The company has reported $14B in supply chain savings since 2020.
Retail
AI-powered Inventory Ledger processes 360,000 inventory transactions per second; on-shelf availability improved 150 basis points year-over-year for the top 5,000 items.
Fashion Retail
Real-time demand prediction at SKU-color-size level with RFID-enabled supply chain visibility compresses design-to-production cycles to one week. Parent Inditex posted 7.1% YoY sales growth.
Food Delivery
Proprietary Sibyl platform runs delivery time prediction, demand forecasting, and real-time route optimization. Average delivery time dropped 3 minutes and dasher efficiency improved 15%.
Automotive
AIconic multi-agent system manages procurement and supplier networks using Knowledge Navigator, Offer Analyst, and Tender Assistant to predict supply disruptions in real time. Sourcing cycle time dropped 35%.
The smallest category here, but the one with the longest track record and the most measurable savings. Mastercard, Stripe, JPMorgan. AI has been load-bearing in this space for over a decade.
Payments
Radar fraud detection, trained on billions of transactions, recovered $6 billion in previously declined legitimate purchases in 2024 and improved card-testing attack detection by 64%.
Fintech
ML scam detection reduced fraud losses by 30% and prevented over $550 million; a GPT-5-powered FinCrime Agent surfaces hidden transaction patterns in seconds that previously took days to investigate.
Payments
Risk Manager uses ML to score suspicious online payments in real time, offered free to all Square sellers with customizable rules and 3D Secure authentication that reduces false positives by 28%.
Payments
Reported that its AI-based security systems identified and blocked 144% more suspected fraudulent activity over the 2025 Black Friday and Cyber Monday weekend globally than over the same weekend a year earlier. Visa attributes the capability to 13 billion dollars in technology investment over the prior five years.
Banking
Deployed an agentic AI system that detects emerging fraud patterns in transaction data and writes the detection rules to intercept them. It monitors more than 80 million signals and 20 million payments a day and sends about 40,000 proactive customer warnings daily. The bank reported fraud losses fell over 20% in the first half of the 2026 financial year, and the agent contributed to three quarters of its card fraud rules.
Banking
Replaced rules-based anti-money-laundering screening with an AI system that flags suspicious activity without being told what patterns to look for. The bank reports it now finds two to four times more financial crime than the previous system while producing 60% fewer false positives. Analysis of billions of transactions dropped from several weeks to a few days, against about 980 million transactions screened monthly.
Across the 163 examples in the database, the work clusters into a few patterns that show up over and over:
For a deeper look at the operating model behind these rollouts, see the AI Enablement & Transformation Hub.
A handful of brands keep showing up across the documented examples, either because the work is unusually good or because they've put enough numbers on it for the rest of us to learn from. The short list I'd send to a CMO trying to benchmark:
| Brand | What they're known for | Reported result |
|---|---|---|
| Klarna | AI customer service | Replaced 700-agent equivalent, then publicly reversed course |
| JPMorgan Chase | Internal LLM Suite + Persado for ad copy | 4x click-through on AI-written headlines; 200K+ employees on internal LLM |
| Coca-Cola | Generative AI in advertising | AI Santa avatar drove 1M+ engagements across 43 markets in 60 days |
| Adidas | Personalized email creative | 91% cost reduction on personalized campaigns |
| Nestlé | Content production scale | 60% reduction in production time |
| Sephora | Visual search + recommendations | AI-driven personalization across app, web, and in-store |
| Spotify | AI personalization as product | ~75% of listening driven by AI-curated discovery |
| Heinz | DALL-E brand association campaign | 850M+ media impressions; award-winning creative |
| Walmart | STRIVR for training, AI for supply chain | Phased internal rollout across 1M+ employees |
| Meta & Google | Ad platform automation | Advantage+ ~22% ROAS lift; Performance Max ~13% more conversions |
Filter by the Customer Service, Content & Creative, or AI Enablement chips above for the full list per category.
Three rules I held myself to while building this list:
The list is reviewed and re-verified roughly every 90 days. Each card shows the date of the most recent check. If you spot a number that looks off, or a brand that should be on this list and isn't, send it over.
The database above includes a dedicated AI Enablement filter with documented enterprise rollouts: JPMorgan Chase's LLM Suite, Microsoft and EPAM's Copilot programs, Amgen's phased gen AI rollout, Klarna's reversal, Walmart with STRIVR, and more. Each entry links to the primary source.
For the free tools and frameworks I use when running enablement programs, see the AI Enablement & Transformation Hub. Or get in touch directly.
Retail and e-commerce are way out in front. They've had product catalogs, recommendation engines, and customer data infrastructure for years, so AI slotted in fast. Food and beverage is the next tier (Coca-Cola, Heinz, Cadbury, Nestlé, PepsiCo all show up across this list), and financial services follows close behind on both customer service and fraud detection. The pattern across all three: brands with very high customer interaction volume see payback fastest. The results worth citing tend to cluster around three things, regardless of industry: personalization, ad optimization, and content production. The AI for Brands hub has more context on where each sector actually stands.
Depends on the use case, and being specific matters here because the numbers vary by an order of magnitude. Ad platform automation (Advantage+, Performance Max) usually lands around 13–25% on ROAS or conversions at similar CPA. Real, but not dramatic. The bigger numbers tend to show up in content production: Nestlé cut production time by 60%; Adidas reported a 91% cost reduction on personalized email campaigns. Internal enablement is the harder one to put a number on, but JPMorgan's LLM Suite reaches 200K+ employees and the company has talked publicly about productivity outcomes. Personalization is a different situation entirely. Netflix and Spotify run 75–80% of all discovery through AI. That's less a “result” and more just how their products work now.
Pick the thing your team touches most often and start there. Email personalization and ad creative testing are usually the safest first bets: measurable, reversible, and you don't have to rebuild anything to try them. Once you have a number to point at, expanding into harder use cases (segmentation, predictive lifetime value, personalized journeys, in-app experiences) gets a lot easier because the conversation moves from “should we try AI” to “here's what AI did for us last quarter.” The mistake I see most often is starting with the most impressive use case instead of the most useful one. Generative video for a brand campaign is exciting; subject line testing is what compounds. If you'd rather skip the trial and error, that's what the AI enablement work is for.
Start with what's already in the tools you pay for. Meta Advantage+, Google Performance Max, Klaviyo or Mailchimp's AI features, Canva Magic Design. These are already on for most teams and genuinely useful. No new vendor, no procurement process. The next layer up, also low-friction: a paid ChatGPT, Claude, or Gemini seat for the team, plus Notion AI or whatever's native to your wiki. That covers research, drafting, and reformatting work and pays for itself the first week. The advanced layer (Persado for ad copy at scale, Jacquard for CRM, internal LLM platforms) requires a real procurement cycle and shouldn't be the first move. For a broader list, the free AI tools directory covers more ground, including a marketing text generator built for brand teams.
Yes, and most teams figure this out after something goes wrong. If you're making customer-facing content, or you're in finance, health, or legal, the stakes are obvious. But even in lower-risk categories, a basic policy saves a lot of awkward conversations. The main things to nail down: what can go out without a human reviewing it, what disclosure language you use when AI is involved, what data your AI tools can actually see (this is the one most policies skip), and who owns the output if a contractor used AI to make it. Write a v1 and plan to revise it. The first version is going to be wrong in small ways and you'll learn what to tighten the first time someone asks “wait, can I do this?” The free AI policy generator covers all of that as a starting point.
Marketing Strategist & AI Expert