Keynotes · Workshops · Executive Sessions

An AI and marketing keynote speaker
who was in the room.

I was on the 360i team behind Oreo's Blackout Tweet at Super Bowl XLVII and the first Guinness World Record ever set through social media. I speak about what real-time marketing and AI actually take, based on work I shipped, not case studies I read.

Check my availability →See the talks →

Quick background: I started at JWT when social media was new territory for brands, ran Oreo cookie's social at 360i, and today I lead social and influencer marketing in-house for major brands and sit on a Fortune 500 AI Center of Excellence. The Oreo work was recognized with a Cannes Lion and a CLIO. I also build AI tools myself, including JingleMyBrand.com, which I vibe-coded in a weekend.

Talks I give

Each one gets tailored to your audience. These are the starting points.

REAL-TIME MARKETING

The Blackout Tweet, from inside the room

On February 3, 2013, the lights went out at Super Bowl XLVII and Oreo tweeted "You can still dunk in the dark." I was on the 360i team in that room. The tweet took minutes. The muscle behind it took years, including the first Guinness World Record ever set through social media. I walk through what actually happened, what gets retold wrong, and what it takes to build a team that can move that fast now.

Cannes Lion and CLIO recognized work. Primary source, not a retelling.

Read the case study →

AI FOR BRANDS

AI for brands, minus the hype

Most AI keynotes are predictions. I maintain a catalog of 119 documented AI marketing case studies with primary sources and reported numbers, so this talk is about deployments that shipped: what worked, what stalled, and the patterns your team can copy. I build with these tools every day, which keeps the takes practical instead of theoretical.

Built on a working database of real brand deployments, not a trend deck.

Browse the 119 case studies →

AI ENABLEMENT

Getting a real team to actually use AI

Buying the tool is the easy part. I sit on the AI Center of Excellence for a Fortune 500 company and have taught digital marketing and MarTech as an adjunct professor at Iowa State University and West Virginia University. This session covers the enablement layer: picking workflows, training people on their actual work, and measuring whether anyone uses what got bought.

For leadership teams and operators, not engineers.

See the AI enablement hub →

Formats

Virtual or in person.

Keynote

Conference mainstage or company all-hands. Story-driven, grounded in work I shipped.

Workshop

Half or full day, hands-on, built around your team’s actual tools and workflows.

Executive session

Closed-door working session with leadership. Questions welcome, slides optional.

Panels and podcasts

Moderating or guesting. Press kit below has bios and headshots ready to go.

What people who hired me say

“I highly recommend Leo for any team, and I expect to continue to rely on Leo for his input and perspective going forward.”
Vish Narayanan
Partner, McKinsey & Company
“His attention to detail, anticipation of needs, and exceeding expectations is unmatched. He is truly an asset to his company and to the clients that he services.”
Heather Ayris
Executive Director Social, Estée Lauder
“If I can ever hire Leo back or work with him in some other capacity, I will do so in a heartbeat. Leo epitomizes the customer-first approach that every organization needs.”
David Berkowitz
SVP Corporate Marketing, Mediaocean
“Bottom line: If you need something done right the first time, with no time for hand-holding or missteps, Leo is your guy.”
Steven Elwell
Director of Digital Marketing, Freshpet

FOR ORGANIZERS

Headshots, short and long bios, and social links are ready to download in the press kit. No back-and-forth needed for your event page.

Questions organizers ask

Depends on format, date, and travel. Tell me what you have in mind and I will give you a number in my first reply, not after three discovery calls.

Yes. Keynotes, workshops, and executive sessions all work remote. In-person I travel from the New York metro area.

Always. We get on a call beforehand, I learn what your audience actually does, and the examples come from their world. A canned talk is easy to spot and I would rather not give one.

Usually yes. We agree on it upfront along with where the recording will live.

Virtual can come together in a couple of weeks. In-person needs more lead time for calendar and travel. Either way, earlier is easier.

No. The talk is the product. If people want to work with me afterward, they know where to find me.

Check my availability

Tell me the event, the audience, and the date. I respond to most inquiries within a day or two.