Blog

I write about what I see working with the brand teams I consult for. Less about trends, more about the pieces of the AI and marketing stack that actually move numbers. Most posts start with something a client asked me, something I built, or a dataset I wanted to understand in detail.

The topics cluster around four themes:

• AI for brand marketing: where it fits, what it does not fix, and the documented cases worth citing
• Organic social and engagement: real benchmarks from the data, not the ones vendors quote in pitch decks
• Sales and go-to-market: mostly from my years running SaaS enterprise sales
• The craft of working with AI directly: prompts, workflows, internal tools

No affiliate links. No gated content except a few of the longer data pieces where the research effort was substantial. Every statistic gets a source, every claim gets the context it needs to be useful.

If you want the short version of what I think about AI and brand strategy, the AI for Brands hub is the fastest starting point. For a direct read on your own team, get in touch.