Hi,
I'm Leo.
Started as a kid hacking AOL. Now I do AI enablement, social media marketing, and product building.
I highly recommend Leo for any team, and I expect to continue to rely on Leo for his input and perspective going forward.
Vish Narayanan
Partner, McKinsey & Company
In an age where exceptional customer service is difficult to find, Leo delivers. His attention to detail, anticipation of needs, and exceeding expectations is unmatched.
Heather Ayris
Executive Director Social, Estée Lauder
Leo is loyal both as a friend and as a coworker, and always willing to share his knowledge, connections, and advice. His advice is always well thought out and insightful.
Orli LeWinter
Head of Brand Engagement, Verizon
If I can ever hire Leo back or work with him in some other capacity, I will do so in a heartbeat. Leo epitomizes the customer-first approach that every organization needs.
David Berkowitz
SVP Corporate Marketing, Mediaocean
Leo played a lead role in elevating the digital footprint for Mondelez by supporting my program with a suite of insights, expertise and creative solutions.
Chris Fiorillo
Chief Marketing & Communications Officer, Infosys Consulting
Leo is an undaunted problem solver with an entrepreneurial spirit. Paired with his easy going and friendly demeanor, Leo can get the most out of client relationships and team collaborations alike.
Arnel Santiago
Managing Director Innovation & Data, VMLY&R
Bottom line: If you need something done right the first time, with no time for hand-holding or missteps, Leo is your guy.
Steven Elwell
Director of Digital Marketing, Freshpet
Leo is truly one of the brightest minds in the industry today. His dedication, creativity, and strategic thinking separates himself from the rest of the crowd.
Karen Freberg
Professor of Strategic Communications, University of Louisville
Brands
A partial list of who I have done the work for, in-house, tech and at agencies.
Places I've Worked
Agency
JWTOne of the oldest ad agencies in the world. Helped launch the Emerging Media division. It has since merged twice, into Wunderman Thompson and then VML.
360iAward-winning digital agency, now part of Dentsu Creative.
Build & InspireInternational digital marketing agency. I founded it.
Brand-side, in-house
- Hormel FoodsFortune 500 food company. Built the social and influencer function from scratch.
- ApplegateNatural and organic meat brand under Hormel. Built its social and influencer program.
Justin'sNut butter and snack brand under Hormel. Took the same program over after Applegate.
SaaS and MarTech
Where I Taught
Adjunct professor, teaching digital marketing and MarTech.
In University Textbooks
Four textbooks cite the work. My campaigns are part of how this field gets taught.
Selected Work
Campaigns I ran, and things I built. Every one has a full write-up.
Real-time marketing
Oreo’s Dunk in the Dark Super Bowl Tweet: I Was in the Room
Building with AI
I Built a Full SaaS With AI. No Engineers. Paying Clients.
Influencer marketing
Applegate “Meathead Movement” Campaign with Tyler Cameron
Product
I Built an AI Jingle Generator in One Weekend
The Database
I keep a running database of 163 documented AI marketing case studies from 156 brands. Named brands, a primary source for every claim, and a specific result or a plain note that there is not one.
Let's Talk
Speaking, AI enablement, or something you are trying to figure out. Tell me what you have in mind.