Social Media
Stride Gum Social Media Marketing
Early brand social media work at JWT for Stride Gum. Community building, content strategy, and campaign activations before the industry had a playbook.
More case studies
Oreo's Dunk in the Dark Super Bowl Tweet: I Was in the Room →
I ran Oreo's social media at 360i and was in the room for the Blackout Tweet at Super Bowl XLVII. What actually happened, and what gets retold wrong.
University Educator Case Study – Digital Marketing & MarTech →
Leo Morejon taught SaaS MarTech and social media strategy at Iowa State and West Virginia, built on real campaigns not textbook theory. He also keynotes on digital marketing.
Scaling Influencer Marketing: Micro, Macro & Mega Influencers →
When I took on social media and influencer marketing at Applegate, the brand had an existing presence but lacked a structured, scalable approach to influencer marketing.
Applegate “Meathead Movement” Campaign with Tyler Cameron →
Background: Led by Leo Morejon in January 2024, Applegate partnered with TV personality Tyler Cameron to launch the “Meathead Movement” campaign.
Leo Morejon
Marketing Strategist & AI Expert