Social Media
Stride Gum Social Media Marketing
Early brand social media work at JWT for Stride Gum. Community building, content strategy, and campaign activations before the industry had a playbook.
More case studies
Oreo Super Bowl Blackout Tweet: I Was in the Room →
I ran Oreo cookie's social media accounts at 360i for three years. I was on the team behind the Blackout Tweet during Super Bowl XLVII. Here's what actually happened in the room, and what gets retold wrong.
University Educator Case Study – Digital Marketing & MarTech →
Background: Leo Morejon extended his expertise to academia. He taught at Iowa State University and West Virginia University, focusing on SaaS MarTech and Social Media Strategy.
Scaling Influencer Marketing: Micro, Macro & Mega Influencers →
When I took on social media and influencer marketing at Applegate, the brand had an existing presence but lacked a structured, scalable approach to influencer marketing.
Applegate “Meathead Movement” Campaign with Tyler Cameron →
Background: Led by Leo Morejon in January 2024, Applegate partnered with TV personality Tyler Cameron to launch the “Meathead Movement” campaign.
Leo Morejon
Marketing Strategist & AI Expert