Leo Morejon Oreo Super Bowl Blackout Tweet - LeonardoM.com

Oreo Super Bowl Blackout Tweet

 

The Work: Leo Morejon led Oreo social media marketing internationally for three years while at 360i (Award-winning Digital Marketing Agency) – focusing on community management, reporting, copywriting, strategy, and more.

On February 3, 2013, during Super Bowl XLVII, the Oreo social media marketing team once again (previously by setting the first social media world record) made advertising history with what has come to be known as the “Oreo Super Bowl Blackout Tweet.”

Results: 

  • Numerous Awards (Cannes Lions, CLIO Awards, etc.)
  • In One Hour: 10,000+ Retweets, 18,000+ Likes, 5,000+ Shares
  • Countless Headlines in Over 100 Countries

Oreo Super Bowl Tweet Case Study:

Leo Morejon’s Oreo Super Bowl Tweet Interview:

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