Leo Morejon Oreo Facebook World Record - LeonardoM.com

Social Media Guinness World Record

 

The Work: Leo Morejon led Oreo social media marketing internationally for three years while at 360i (Award-winning Digital Marketing Agency) – focusing on community management, reporting, copywriting, strategy, and more.

On February 15, 2011, Oreo and rapper Lil Wayne made history , as they battled it out to receive the first Guinness World Record for social media marketing.

The record, “Most Likes on Facebook with a 24 Hour Period” was initially won by the Oreo social media marketing team, and Lil Wayne took the title only a few hours later.

Results: 

  • 1,438 Media Placements
  • 2.47 Million Media Impressions
  • 14 TV Placements (Two International)
  • 9,015,415 Social Media Impressions

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