The Work:
Leo Morejon led Oreo social media marketing internationally for three years while at 360i (Award-winning Digital Marketing Agency) – focusing on community management, reporting, copywriting, strategy, and more.
On February 15, 2011, Oreo and rapper Lil Wayne made history , as they battled it out to receive the first Guinness World Record for social media marketing.
The record, “Most Likes on Facebook with a 24 Hour Period” was initially won by the Oreo social media marketing team, and Lil Wayne took the title only a few hours later.
Results:
- 1,438 Media Placements
- 2.47 Million Media Impressions
- 14 TV Placements (Two International)
- 9,015,415 Social Media Impressions
