Same Thing, Baby
A song about GEO (Generative Engine Optimization). It’s mostly SEO with a shinier name. Skip the $3,000 course.
Why I made this
Every week I see a new LinkedIn post or paid course promising to teach “GEO” like brands need to scrap their playbook and start over. Most of the time, it’s the SEO playbook with a couple of new files on top.
So I wrote a song. The whole thesis fits in the chorus: G-E-O, S-E-O, oh-oh, it’s the same thing. If you want the longer version with the actual checklist, here’s the companion blog post.
Okay, sit down, I’ll explain GEO
Generative Engine Optimization
Don’t panic, I got you
GEO is how your brand shows up when the chatbot speaks
When somebody asks ChatGPT for the best sneakers this week
It names a few brands in its little reply
GEO’s the game of getting YOUR brand cited, bye
Now before you spiral, drop the deck real slow
Everything your brand did for SEO?
Still works, still hits, still goes
’Cause the bot reads your site AND the web
It’s the same thing as SEO, baby
Same thing as SEO, baby
Clean up your pages, fix the titles and tags
Then get talked about, baby, that’s the flag
It’s the same thing as SEO, baby
Just a shinier name thing
G-E-O, S-E-O, oh-oh
It’s the same thing
Say what your brand does right up on your site
Real headers, real specs, product pages tight
Then get mentioned on Reddit, press, reviews too
If the web’s talkin’ ’bout you, the AI picks you
Now a couple little tweaks, don’t freak, don’t pout
Drop an LLMs-dot-txt, tell the bots what you’re about
HTML sitemap, lay the pages out neat
FAQ on the page, give ’em quotable meat
Write in clean little chunks the AI can grab
’Cause the bot wants a snack, not a 2-hour lab
Old way: your site ranks, the internet talks, you get the click
New way: same site, same talk, but the AI picks
If your brand did SEO, bestie, calm down
You’ve been doing GEO, you just ain’t know the sound
It’s the same thing as SEO, baby
Same thing as SEO, baby
Fix your site, get the buzz
That’s all the AI wants from us
It’s the same thing as SEO, baby
Just a shinier name thing
G-E-O, S-E-O, oh-oh
It’s the same thing
So yeah. That’s GEO for your brand.
It’s basically SEO. Same thing.
Your site, plus what the web says about you.
Plus a couple tiny new files. That’s it.
And hey — if it still feels like a lot?
Maybe ask Leo Morejon for help.
Unsubscribe from that guy’s newsletter.
Building something where AI in marketing comes up? I help teams cut through the noise and figure out what’s worth their time. Reach out and tell me what you’re working on.